9.Neither television nor radio nor magazines nor books nor any other medium can match newspapers for depth and breadth of coverage(新闻报道).In fact,all these media themselves depend on newspapers to bring them information that they then process and distribute as their own brand of news.
Now many newspapers are locked in a struggle for survival.If they lose-which is by no means impossible-we all lose.
The great task for editors and publishers is to respond to the competitive challenge caused by online news,and at the same time use their own online news to increase their profits (利润).As yet,they haven't figured out a smooth and sure way to do that.
So they cut some more to get profit.The cuts in size that they are making are in some cases risky and in others without considering the results.With every cut,publishers tirelessly argue that readers won't even know the difference.The trouble is that by the time customers do notice that they are getting less for their money; it will be too late-too late to notice the reduction in the number of readers.
The other big cuts,of course,are in staff(员工).The victims would be the oldest and most experienced workers because they are the highest paid.While there is plenty of tired deadwood among them,there is also a lot of talent.
When experienced staff leave in large numbers-as they often do now-the newspaper loses great professional memory.But the real loser is the readers,who are suddenly robbed of the insights(见识) that only the experienced reporters can bring.
As for the future,there is at least one big,bright sign:intelligent young people will continue to flood into journalism in urgent search of jobs,despite its high demands and modest(不太高的) pay.
1.The underlined word"deadwood"(in Paragraph 5)may refer toC
A. the staff who are going to retire
B. workers who are experienced
C. people who are no longer useful or needed
D. reporters who are tired of covering events
2.According to the passage,which of the following can best describe the author's attitude towards the ways the editors and publishers have adopted to get profit?B
A. The author had no objection.
B. The author opposes them.
C. The author regards them reasonable.
D. The author has not shown it explicitly.
3.Who will be the real loser if newspapers lose according to the passage?B
A. Publishers.
B. Readers.
C. Editors.
D. Writers.
4.The author seems to agree with the view that.D
A. journalism is a job offering highest pay for high demands
B. experienced workers are the last to be laid off
C. the challenge of newspapers is that there are not enough intelligent young people
D. it is possible that newspapers may not survive in the end.
分析 本文讲述了在多媒体时代,报纸新闻行业所遭受的冲击以及对工作者的影响.
解答 1.C.词义猜测题.语境表示,裁员最大的受害者将是年纪最大和最有经验的工人,因为他们收入最高.虽然他们之中有许多无用多余的人,但是也有许多有才华的人.选C.
2.B.观点态度题.根据第四段第二句"The cuts in size that they are making are in some cases risky and in others without considering the results."可知,作者认为编辑和出版商通过裁员,缩减报纸版面来获利是有风险的,没有考虑后果,由此可推断作者反对他们这样做.选B.
3.B.推理判断题.根据第二段可知,现在许多报社为了生存而努力奋斗,如果他们失败了,那绝不是不可能的,由此可推断作者同意这个观点,即最后许多报社无法生存是有可能的.选B.
4.D.细节理解题.根据倒数第二段When experienced staff leave in large numbers-as they often do now-the newspaper loses great professional memory.But the real loser is the readers,who are suddenly robbed of the insights(见识) that only the experienced reporters can bring.可知,一些人会离开这个行业,而只有这些经验丰富的人才能给读者带来的见识也会消失,可推知报纸可能不会一直存在,故选D.
点评 本篇阅读较为简单.文章内容,所出题目以及选项也较短,因此考生只要阅读详略结合,细心理解,就能快速得出正确答案.