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科目：高中英语 来源：2012届河南省通许县丽星中学高三第二次月考英语试卷 题型：阅读理解
阅读理解（共20小题；每小题2分，满分40分）
第一节：（共15小题，每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
When she flew into Athens on an unseasonably cold day in September, she quickly realized that she hadn’t brought enough warm clothes. Walking through the streets of the Greek capital, she happened to see a nice coat in a shop window and went in to ask about the price. The coat was too expensive, but as Christine was about to leave the shop, the woman asked her where she was from. When Christine answered Australia, the woman agreed to reduce the price because she knew a nice girl from Australia called Elena. Christine then noticed a photo of a young man standing next to a motorbike. Her eyes opened wide with astonishment. It was Nicos! Indeed the young man was Nicos, and the woman in the shop was Maria. She had come to Athens from Santorini to look after the shop for a friend.
Sadly, the story has a tragic ending. Nicos had been killed in a motorcycle accident.
“I wanted to tell Elena,” said Maria. “But I didn’t know how. Now that I have met you, I know that it’s time to tell her.”
【小题1】Elena went to Greece in order to visit .
| A．her parents | B．Christine | C．Nicos. | D．her grandparents |
| A．He had moved away. |
| B．His mother forbade him to do so. |
| C．He h ad died in an accident. |
| D．They had lost touch with each other. |
| A．They two had planned the talk before. | B．They met each other accidentally. |
| C．They were business partners. | D．They recognized each other. |
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科目：高中英语 来源：广东省汕头金山中学2010届高三下学期矫正性测试英语试题 题型：阅读理解
III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
C. producers can introduce new products to consumers
D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because __________ .
A. many advertisements are too difficult for them to understand
B. they are afraid to be taken in by dishonest advertisements
C. mass advertising offers them a range of good and cheap products
D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
A. rational buying motives B. the consumer's commonsense
C. emotional buying motives D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
C. most consumers are not easily influenced by emotional appeals
D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
A. Advertising can create demand B. The advantages of advertising
C. What effective advertising can do D. The role of advertising in selling products
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科目：高中英语 来源：江西省2010届高三适应性考试试题（二）（英语） 题型：阅读理解
第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下面短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑 A
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
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科目：高中英语 来源：福建省期中题 题型：阅读理解
| 阅读理解。 | |||||
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 5
| |||||
| 1. Which of the following is NOT true of Ad. 1 and Ad. 3? | |||||
| A. The two parties will be held on the same day. B. The two parties will be held at the same time. C. The entrance fees of the two parties will not be charged. D. Some old music will be played at the parties. | |||||
| 2. Which of the following is intended for the Chinese learners? | |||||
| A. Marco V. B. La Nuit Francaise. C. Language in use. D. The "worst" party. | |||||
| 3. We can infer that______. | |||||
| A. Marco V is a newly established band B. La Nuit Francaise may be French words C. the "worst" party will attract a lot of college students D. you will enjoy free drink at April fool's party |
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科目：高中英语 来源：0113 期中题 题型：阅读理解
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