Question

10．CThe iPhone，the iPad，each of Apple's products sounds cool and has become a fashion．Apple has cleverly taken advantage of the power of the letter"i"-and many other brands are following suit．The BBC's iPlayer-which allows Web users to watch TV programs on the Internet-adopted the title in 2008．A lovely bear-popular in the US and UK-that plays music and video is called"iTeddy"．A slimmed down version of London's Independent newspaper was launched last week under the name"i"．
In general，single-letter prefixes have been popular since the 1990s，when terms such as e-mail and e-commerce first came into use．
Most"i"products are targeted at young people and considering the major readers of Independent"i"，it's no surprise that they've selected this fashionable name．
But it's hard to see what's so special about the letter"i"．Why not use"a"，"b"，or"c"？According to Tony Thorne，head of the Language Center at King's College，London，"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive，Thorne told BBC Magazines．"Even when Apple created the iPad，it seems it didn't have one clear definition．"He says．
"However，thanks to Apple，the term is now associated with portability（轻便）．"Adds Thorne．
Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual．Each person believes they have their own needs，and they love personalized products for this reason．
Along with"Google"and"blog"，readers of BBC Magazines voted"i"as one of the top 20 words that have come to define the last decade．
But as history shows，people grow tired of fashion．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was associated with all things advanced and modern．However，as we entered the new century，the trend disappeared．
61．People use iPlayer toD．
A．listen to music   B．make a call  C．read newspapers  D．watch TV programs online
62．We can infer that the Independent"i"is aimed atC．
A．fashionable women       B．old readers     C．young readers    D．engineers
63．The underlined word"ambiguous"in Paragraph 4 meansB．
A．popular      B．uncertain      C．definite       D．unique
64．The writer suggests thatA．
A．the popularity of"i"products may not last long       
B．iTeddy is a live bear
C．the letter"b"replaces letter"i"to name the products  
D．"i"products are often of high quality
65．Nowadays，the"i"term often reminds people of the products which areA．
A．portable        B．environmentally friendly     C．advanced      D．recyclable．

Answer 1

分析 本文属于广告类阅读，作者通过这篇文章向我们介绍了一些苹果产品，这些产品主要是为了年轻人设计的，它虽然现在很流行但是终究会成为历史，因为任何一种时尚都会在将来成为一种历史．

解答 61．D  细节理解题，根据第一段The BBC's iPlayer-which allows Web users to watch TV programs on the Internet 可知 人们使用iPlayer在互联网上看电视节目，故选D．
62．C  推理判断题，根据第三段Most"i"products are aimed at young people 可知大怒分产品是针对年轻人的，故选 C．
63．B  词义猜测题，根据第四段"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive可知"i"的意义已经变得模糊，当苹果使用它时没有人知道它意味着互联网，故选B．
64．A  细节理解题，根据But as history shows，fads come and go．及下文描述可知任何一种时尚都会在将来成为一种历史，这种i产品的流行不会持续下去，故选C．
65．A  细节理解题，根据第五段"However，thanks to Apple，the term is now associated with portability （轻便）．"adds Thorne．可知现在"i"这个产品对人们来说是方便的，便携的，故选A．

点评 考查学生的细节理解和推理判断能力．做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确选择．在做推理判断题时不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．