“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
【小题1】The downfall of the Arthour Andersen accounting firm is due to ________．
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
| A．Their images were not well built up |
| B．They failed to live up to their images． |
| C．They felt much pressure from the public |
| D．They paid little attention to fame and fortune |
| A．image creates everything |
| B．image is the key to success |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
【小题1】A
【小题2】B
【小题3】A
【小题4】D
解析试题分析：文章大意：通过两个实例来证明形象并非一切。产品或人物形象及其背后的产品、服务或人是同等重要的。
【小题1】 A 细节理解题根据第二段中But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．表示：最近的丑闻表明：在那个（完美的）形象之后，它在商业活动中有欺诈行为。跟选项中的：dishonesty 一致。
【小题2】 B 细节理解题根据第三段But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．但是历史上有许多政治家和电影明星，像向名声和财富屈服的好莱坞演员的故事一样，误入歧途。（说明他们本身的行为和为他们精心打造的形象不符，导致失败。）
【小题3】 A 文章结构题第一段；引出话题，提出观点；第二段用实例证明为销售产品或服务精心打造的形象，如果名不符实，最终会失败。第三段说明，为捧红某人而精心打造的形象，如果没有本人行为的支持，同样会以失败告终。最后一段总结，点题：形象及其背后的产品、服务或人是同等重要的。产品或人不履行其所塑造的形象的话，是不可能获得长久的成功的。
【小题4】D 主旨大意题根据首段If there is no substance（事实） behind the image, the product, service or person will fail eventually．如果所塑造的形象背后没有事实支持，产品、服务或人，最终会以失败告终。尾段：the person or product must deliver on that image or there is little chance for long-term success．产品或人不履行其所塑造的形象的话，是不可能获得长久的成功的。
考点：考查议论文阅读
科目：高中英语 来源： 题型：阅读理解
Understanding the process of making career choices and managing your career is a basic life skill that everyone should understand.
Your career decisions have such a profound effect on all aspects of your life. It’s important to have the knowledge and resources needed to make smart, informed decisions. Whether you are looking for a new job, aiming to take the next step at your current job or planning your retirement options, you are making career decisions. Using good resources and the guidance of a career counselor can help you to make those decisions well.
Many people mistakenly believe that choosing a career is a one-time event that happens some time in early adulthood. However, career management is actually a life-long process, and we continue to make consequential (重大的) career choices over the years. When people want to take action in their career, career management and job search are about so much more than writing a good resume. If you learn about and act on the following areas of career management, you’ll be rewarded throughout your career.
Your interests, abilities, values, personal needs and realities should all be taken into account in any career decision making process. You spend countless hours at work, and it impacts your life in so many ways; it makes sense that you should be fully informed before making such profound decisions.
Do you know how many different career choices are available to you? Both The Dictionary of Occupational Titles (American) and The National Occupational Classification (Canadian) list well over 20,000 different job titles. So unless you’ve actively explored a variety of career options, there’s a very good chance that there are great possibilities available to you, and you don’t even realize they exist.
Match your understanding of yourself with your understanding of possible career options. Once you have developed a good understanding of yourself, you will be able to combine that self-knowledge with your career and labor market research to determine potential careers that are a great fit for you.
When you’ve made a well informed decision, then you’re ready to make it happen. Making use of good career guidance and resources will help you to acquire the education, skills, and experience needed to get the job and learn and implement (实施) effective job search strategies.
Time spent understanding your needs, researching your career options and developing outstanding job search skills, guided by great career resources, is a powerful investment in your future.
【小题1】What’s the main idea of the passage?
| A．In the process of making career decisions, people should consider interests, abilities, values, personal needs and realities. |
| B．All the people should have a good knowledge of how to make career choices and manage their career. |
| C．Career decisions have a great impact on people’s life. |
| D．There are various possibilities available to you of making career decisions. |
| A．1. | B．2. | C．3. | D．4. |
| A．career decision is misunderstood by many people because they don’t take it as a life-long process |
| B．your career will be definitely successful if you make a well informed decision |
| C．making yourself understood can help you make a final choice |
| D．writing a good resume can find a good job |
| A．Your interests in the occupation you choose are vital. |
| B．Good career guidance and resources can help you gain the skills and experience. |
| C．You are to make significant decisions without good resources and the guidance of a career adviser. |
| D．Planning your retirement options is related to career management. |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
Children's lives have changed greatly over the last 50 years．But do they have a happier childhood than you or I did?
It's difficult to look back on one's own childhood without some element of nostalgia（怀旧的）．I have four brothers and sisters, and my memories are all about being with them．Playing board games on the living room floor, or spending days in the street with the other neighborhood children, racing up and down on our bikes, or exploring the nearby woods．My parents scarcely appear in these memories, except as providers either of meals or of severe blame after some particularly risky adventure．
These days, in the UK at least, the nature of childhood has changed dramatically．Firstly, families are smaller, and there are far more only children．It is common for both parents to work outside the home and there is the feeling that there just isn't time to bring up a large family, or that no one could possibly afford to have more than one child．As a result, today's boys and girls spend much of their time alone．Another major change is that youngsters today tend to spend a huge amount of their free time at home, inside．More than anything this is due to the fact that parents worry far more than they used to about real or imagined dangers, so they wouldn't dream of letting their children play outside by themselves．
Finally, the kind of toys children have and the way they play is totally different．Computer and video games have replaced the board games and more interesting activities of my childhood．The irony（令人啼笑皆非的事情） is that so many ways of playing games are called "interactive”．The fact that you can play electronic games on your own further increases the sense of loneliness felt by many young people today．
Do these changes mean that children today have a less relaxing childhood than I had? I personally believe that they do, but perhaps every generation feels exactly the same．
【小题1】What is the purpose of the direct question given in the first paragraph?
| A．To show who the passage is written for |
| B．To gather people's opinions on childhood |
| C．To compare the childhood lives of two generations |
| D．To get people's attention and lead in the topic |
| A．Families are smaller today |
| B．Toys can be played by children alone at home |
| C．It's too dangerous to play outside |
| D．Parents worried too much about their children |
| A．Some games that young people play today aren't really good |
| B．Computer and video games have replaced the board games |
| C．Young people today shouldn't play electronic games |
| D．Board games are much more interesting than computer games |
| A．approving | B．objective | C．unconcerned | D．optimistic |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
In many African countries, the care of orphans has been mainly led by foreign donor organizations. However, Sister Florence has changed all that. Using her own resources, Sister Florence is leading the work of raising orphans from different backgrounds. Sister Florence Wanjala’s biggest motivation to start the orphan program was when she saw a little boy whose parents had died. The boy was living with a cruel grandparent and he would visit the grave of his mother, crying for support. Sister Wanjala wanted to give a helping hand and give him hope. From that time, she started feeling the call to help a larger number of orphans.
She opened an office with a few friends and coordinated (协调)a program to help the orphans. All the registrations were done in the office and the program so far has 8000 children. Sister Wanjala said, “My dream is to help the orphan to live a holistic (完整)life and be a good Kenyan citizen to help this country. Many people think that the way to support orphans is to put them in an institution. Others support them up to the age of eighteen, but here, we do it very differently.” For Sister Wanjala, putting a child in an institution is normally her last choice. She prefers the orphans to live in a foster home.
She said, “I’m so encouraged and happy to see the orphans succeeding. When they come first or second in class, it shows how the program has helped them, and that’s encouraging to me as I continue to coordinate the program.” Through her charity work, more than 1000 orphans have been able to find a home. Sister Wanjala, as a mother, takes care of her own family.
【小题1】What inspired Sister Wanjala to start the orphan program?
| A．Her preference for kids. | B．Her own similar experience. |
| C．A sad story about an orphan. | D．Her successful charity work. |
| A．set up as many institutions as possible for orphans |
| B．start a program to offer orphans a foster family |
| C．provide school education for those orphans |
| D．raise more money for the homeless kids |
| A．She didn’t want orphans to live in an institution. |
| B．She preferred to put orphans into an institution. |
| C．She had no choice but to put orphans in institutions. |
| D．She sent orphans into an institution in the end. |
| A．Sister Wanjala finally adopted the little boy. |
| B．Sister Wanjala found foster homes for 8000 orphans. |
| C．Sister Wanjala was too busy to care for her own family. |
| D．Sister Wanjala was not alone in helping orphans. |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
What should you think about in trying to find your career? You are probably better at some school subjects than others. These may show strengths that you can use in your work. A boy who is good at mathematics can use that in an engineering career. A girl who spells well and likes English may be good at office work .So it is important to know the subjects you do well in at school. On the other hand, you may not have any specially strong or weak subjects but your records show a general satisfactory standard. Although not all subjects can be used directly in a job, they may have indirect value. Knowledge of history is not required for most jobs but if history is one of your good subjects you will have learned to remember facts and details. This is an ability that can be useful in many jobs.
If you have had a part-time job on Saturdays or in the summer, think what you gained from it. If nothing else, you may get to work on time, to follow instructions and to get on with older workers. You may have learned to give correct change in a shop, for example. Just as important, you may become interested in a particular industry or career you see from the inside in a part-time job.
Facing your weak points is also part of knowing yourself. You may be all thumbs when you handle tools; perhaps you are a poor speller or cannot add up a column of figures. It is bitter to face any weaknesses than to pretend they do not exist. Your school record, for instance, may not be too good, yet it is an important part of your background. You should not be apologetic about it but instead recognize that you will have a chance of a fresh start at work.
【小题1】Which of the following best sums up the first paragraph?
| A．The importance of doing well at school. |
| B．Using school performance to help to choose a career. |
| C．The importance of being good at all subjects. |
| D．The indirect value of school work. |
| A．a waste of time that could have been spent on study |
| B．useful for his future work |
| C．a good way to earn extra money |
| D．a good way to find out his weak points |
| A．will be a complete failure in his future work |
| B．will not be able to find a suitable job |
| C．will regret not having worked harder at school |
| D．may do well in his future work |
| A．Mathematics. | B．English. | C．Technical Drawing. | D．History. |
| A．choosing a career according to what one is skilled in |
| B．acquiring knowledge by working hard at school |
| C．developing ones personalities for the future. |
| D．finding ones strong and weak points |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
How did a ban on smoking in public places come into place?
In 1998 the Smoking Kills White Paper set out a national strategy (策略) to reduce smoking prevalence (流行) and passive smoking, including in public places. The measures were voluntary and poorly carried out. After a public conference in England in 2004, the Government decided to choose for lawmaking. Scotland went first, with a ban in 2006, followed by the other nations a year later.
What is the current law?
Any person who smokes in enclosed (封闭的) public places, including pubs, offices, on public transport and work vehicles, is breaking the law. It does not extend to private houses. It is also an offence for people in charge of premises (营业场所) to permit others to smoke in them.
How was it received?
It was welcomed by most organizations except for some pub owners and restaurateurs. Many workplaces in the UK had already introduced smoke-free policies consistent with the legislation (法律，法规) before it was carried out, while others have gone beyond its basic requirements.
All railway facilities, including platforms, footbridges and other areas--whether or not fitting the definition of an enclosed public space--are covered, as are all football grounds and some cricket and athletics stadiums. School grounds are not required to be smoke-free under the legislation, but the majority now are.
How has it been forced?
Compliance (服从) in public premises has been high, with inspections suggesting that 99 per cent of places were sticking to the rules. The number of people charged for smoking in cars has been very low, which was due to the problems defining and identifying "work" vehicles. They said that a total ban on smoking in vehicles would end this confusion.
Has it improved health?
Studies in early adopters of the law, including in Scotland, suggest a reduction in hospital admissions for heart disease, which has been shown to be linked to passive smoking. There is also strong evidence of improved rates of smoking end and a drop in the number of cigarettes consumed by those who continue to smoke.
【小题1】When did the first law come out to ban smoking in public places?
| A．1987 | B．1998 | C．2004 | D．2006 |
| A．Jack often smokes in the office when he is alone. |
| B．A taxi driver is smoking with a lady in his car. |
| C．Tom smokes while thinking of his future at home. |
| D．Max smokes for relaxation during time-out in the stadium. |
| A．A restaurant owner. | B．A company manager. |
| C．A car owner. | D．A policy maker. |
| A．Most heart diseases have been proved to be linked to passive smoking. |
| B．A new law will soon come out with a total ban on smoking in vehicles |
| C．Cigarette-making factories will disappear soon. |
| D．Most of the school grounds are not smoke-free, as it is not banned in the law. |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
SANTA MONICA, Calif. (KABC)一A Santa Monica High School teacher who was put on
leave after using physical force to control a student who was selling marijuana（大麻）in his classroom has received surprising support on Facebook. The incident was captured on video and has caused a sudden reaction from parents, teachers, students and even graduates. They are showing their support for Black. A Facebook page supporting "Coach Black" has over 4,700 likes. And many want him back in the classroom.
Student witnesses say Mark Black, who is also the wrestling coach, tried to confiscate（没收）a bag of marijuana and was then injured by the student with a pencil. The cellphone video shows Black locking the student's legs and pinning the student to the ground. "He just wanted him to stop and he was trying to be a teacher and help, and I don't think it was his fault." said student Kylan Townsend.
School Board member Oscar De La Tone says Mr. Black is one of his teachers at Santa Monica High School. "I know him very well. I know him to be a fair person, a good person, someone who cares deeply about his students," said De La Torre. He says that the video does not tell the whole story and that the incident brings to light the issue of drug use, something the district needs to address.
But in an email to parents, Santa Monica-Malibu Unified School District Superintendent Sandra Lyon says the teacher's behavior is "absolutely alarming." She put Black on leave during an independent investigation.
Lyon has come under fire from parents for initially saying the kind of physical action used by the teacher was unacceptable. On Saturday, Lyon released the following statement to Eyewitness News: "I want to stress that teachers are at times confronted with difficult, even threatening situations, and they must make judgment calls to protect safety. I want to emphasize that putting the teacher who was involved in this incident on leave until completion of an independent investigation is a matter of standard policy and practice; it in no way prejudices the outcome of the investigation."
Students hope the situation will have a quick and just resolution. An online petition（请原书) pas also peen createu by one of Black's former students. The petition has already gained thousands of signatures.Black did not respond to a request for comment.
【小题1】What does the cellphone video on Facebook disclose?
| A．Mark Black injured a student with a pencil. |
| B．Mark Black wrestled with a student in his class. |
| C．Mark Black confiscated a bag and locked a student. |
| D．Mark Black controlled a student with physical force. |
| A．making judgment calls to protect safety |
| B．putting the teacher involved on leave |
| C．completion of an independent investigation |
| D．a matter of standard policy and practice |
| A．the people involved in the matter support Mark Black |
| B．Mark Black will be eventually fired by the School Board |
| C．Sandra Lyon won some support from parents initially |
| D．no decision has been made from the investigation yet |
| A．Teacher Put on Leave Receives Support |
| B．Thousands Come and Sign the Petition |
| C．School Teacher Wrestled with Student |
| D．Cellphone Video on the Facebook Page |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
The kindly “Chinese Fortune Grandpa” wearing Han Chinese clothing and holding a fortune bag debuted(亮相) at the Imperial Ancestral Shrine in Beijing on the day after Christmas. The final image of the Chinese gift-giver was selected through a global design competition that cost millions of yuan. Its debut seems to be a sign of competition against “Santa Claus”, according to a report by Guangming Daily. 
Many Chinese cities have been filled with Christmas neon lights, Christmas songs, Christmas trees, and the images of “Santa Claus” in recent days. As a matter of fact, foreign festivals are becoming more popular than certain traditional Chinese festivals among the Chinese people, particularly the youth. “Certain traditional festivals have died out because people have forgotten their spiritual meanings,” said noted writer Feng Jicai. More and more Chinese people are beginning to exchange gifts on Valentine’s Day and Christmas. However, many of them know nothing about Chinese New Year pictures or sugarcoated figurines(小糖人), and have never heard suona music. Certain folk customs on the Dragon Boat Festival, Tomb Sweeping Day, and other traditional festivals have gradually disappeared. Under such circumstances, even the “Chinese Fortune Grandpa” is unlikely to defeat “Santa Claus”.
However, it is not a bad thing to some extent. It constantly reminds people to restore the “true face” of traditional festivals. China has listed traditional Tomb Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival as legal holidays, which brings more paid leaves to the public, and helps to awaken the public awareness of traditional festivals.
In modern society, festival is a carrier of culture and its meaning largely depends on their understandings and usages by people. Compared with foreign festivals, traditional Chinese festivals are not inferior(次于) in cultural meanings, but lack of fashion sought by modern people. If people do not appreciate the historical culture contained by traditional festivals, and only take pleasure-seeking as the most important, the significance of traditional festivals will fade away and the inheritance(继承) of fine traditional culture will be cut off.
【小题1】The second paragraph implies that______________.
| A．traditional festivals should co-exist with foreign festivals |
| B．all the Chinese festivals are disappearing in the near future |
| C．western festivals are constantly impacting on our festivals |
| D．Chinese people have the public awareness of traditional festivals |
| A．an image design by Chinese people will be displayed |
| B．many foreigners know nothing about Chinese Festivals |
| C．the Chinese gift-giver was intended to symbolize traditional culture |
| D．the Chinese are beginning to exchange gifts on the Mid-Autumn Festival |
| A．traditional festivals are out of fashion now |
| B．the historical culture is more difficult to understand |
| C．western festivals contain more cultural meanings |
| D．the inheritance will cut off their contact with western festivals |
| A．Gone are Chinese Traditional Festivals |
| B．True Face of Chinese Traditional Culture |
| C．Foreign Festivals Popular with Chinese |
| D．Chinese Fortune Grandpa VS. Santa Claus |
查看答案和解析>>
科目：高中英语 来源： 题型：阅读理解
In Canada and the United States, there is a new group of children called “satellite kids”, who live in one place but whose parents live in another place．
Asians are immigrating to Canada and the United States in larger numbers than ever before．Most Asians immigrate because they believe that they can give their children a better education in the West．In Asia, especially in China, Japan, and Korea, it is difficult to go to university．Students must first pass the strict national examination．However, in Canada and the United States, it is easy to go to university, and anyone who wants to go can go．As a result, Asian parents decide to leave their countries so that their children can go to university．
The problem is that when Asians arrive, they discover that finding a job and making money are more difficult in the West than in the East．Also, they find that they are very lonely, and that they miss their homes．Because of these two reasons, most Asian parents decide to go back to work while their children study in the West．Therefore, these children become “satellite kids”, and most of their parents do not know how sad it is to be a “satellite kid”．
Only until now are Canadians and Americans discovering the “satellite kid” problem．Because these children do not speak English and because their parents are not there to take care of them, they are often absent from school．To be a “satellite kid” means to grow up in a country where you know you are different and where you cannot make friends because you do not speak English well．Also, it means to grow up lonely, because your parents are elsewhere．What these “satellite kids” will probably say to their parents is that it’s better to have parents around than to have a university education．
【小题1】Some Asian parents send their kids abroad because ________．
| A．they hope their children may easily find a job there |
| B．the kids may not be accepted by universities in their own countries |
| C．all foreign universities are better than the ones in their own countries |
| D．the kids want to improve their English and make foreign friends |
| A．without patents |
| B．living abroad alone |
| C．with university education |
| D．speaking no English |
| A．want to leave their own country |
| B．want them to go to university |
| C．return to their countries to work |
| D．want them to be independent |
| A．Parents want better education for their kids． |
| B．Parents feel lonely and miss their families． |
| C．Canadians and Americans begin to notice the “satellite kids” problem． |
| D．Kids in foreign countries alone are badly in need of care from family． |
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com