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    13．The iPhone，the iPad：each of Apple's products sounds cool and has become a fad（一时的风尚）．Apple has cleverly taken advantage of the power of the letter"i"---and many other brands are following suit．The BBC's iPlayer---which allows Web users to watch TV programs on the Internet---used the title in 2008．A lovely bear---popular in the US and UK---that plays music and video is called"iTeddy"．A slimmed-down version（简装本） of London's Independent newspaper was started last week under the name"i"．
    In general，single-letter prefixes（前缀） have been popular since the 1990s，when terms such as e-mail and e-commerce（电子商务） first came into use．
    Most"i"products are targeted at （针对）young people and considering the major readers of Independent's"i"，it's no surprise that they've selected this fashionable name．
    But it's hard to see what's so special about the letter"i"．Why not use"a"，"b"，or"c"instead？According to Tony Thorne，head of the Language Center at King's College，London，"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive，Thorne told BBC Magazines．"Even when Apple created the iPod，it seems it didn't have one clear definition（定义），"he says．
    "However，thanks to Apple，the term is now connected with portability （轻便）．"adds Thorne．
    Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual．Each person believes they have their own needs，and we love personalized products for this reason．
    Along with"Google"and"blog"，readers of BBC Magazines voted"i"as one of the top 20 words that have come to define the last decade（十年）．
    But as history shows，people grow tired of fads．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was connected with all things advanced and modern．However，as we entered the new century，the fashion disappeared．
     
    71．People use iPlayer toC．
    A．listen to music                        B．make a call
    C．watch TV programs online               D．read newspapers
    72．We can infer that the Independent's"i"is designed forA．
    A．young readers                          
    B．old readers     
    C．fashionable women                 
    D．engineers
    73．The underlined word"ambiguous"means"B"．
    A．popular            B．uncertain            C．clear            D．unique
    74．Nowadays，the"i"term often reminds people of the products which areA．
    A．portable    B．environmentally friendly    C．advanced    D．recyclable
    75．The writer suggests thatD．
    A．"i"products are often of high quality      
    B．iTeddy is alive bear
    C．the letter"b"replaces letter"i"to name the products
    D．the popularity of"i"products may not last long．

    分析 作者由iPhone，iPad 中的i 列举字母用于许多产品的例子，并总结了这一现象的特点及自己对此现象的看法．

    解答 71．C 细节理解题 根据第一段The BBC's iPlayer---which allows Web users to watch TV programs on the Internet---used the title in 2008．可知iPlayer是用来在网上看电视节目的，故选C
    72．A 细节理解题 根据Most"i"products are targeted at （针对）young people and considering the major readers of Independent's"i"，it's no surprise that they've selected this fashionable name．可知，这是针对年轻人的，故答案为A
    73．B 猜测词义题 ambiguous"模糊不清的"，此处指使用字母i 是因为它的意思不太明确，没人知道确切代表哪个单词，故选B
    74．A 细节理解题 根据However，thanks to Apple，the term is now connected with portability （轻便）．可知，现在人们经常把i 和轻便联系起来．Portable"轻便 的"，故选A
    75．D 推理判断题 根据第一段The iPhone，the iPad：each of Apple's products sounds cool and has become a fad（一时的风尚）．和最后一段But as history shows，people grow tired of fads．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was connected with all things advanced and modern．可知作者的观点：这种流行不会太长久，故答案为D

    点评 阅读理解题测试考生在阅读基础上的逻辑推理能力，要求考生根据文章所述事件的逻辑关系，对未说明的趋势或结局作出合理的推断；或根据作者所阐述的观点理论，对文章未涉及的现象、事例给以解释．考生首先要仔细阅读短文，完整了解信息，准确把握作者观点．

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