Question

【题目】Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows better than you: how you will behave — which way you will walk, where you will look, what will make you buy one product rather than another. When customers go into a shop, they naturally look to their left but move clockwise, towards the right. So supermarket entrances are usually on the left of the building. And the layout is designed to take shoppers around the store, aisle (通道) after aisle, from left to right. 【1】

Fresh fruit and vegetables are displayed near supermarket entrances. 【2】 Basic food like sugar and tea, are not put near each other. They are kept in different aisles so customers are taken past other attractive foods before they find what they want. In this way, shoppers are encouraged to buy products that they do not really want.

People walk quickly through narrow aisles, but they move slowly in wide aisles and give more attention to the products. One best-selling position for products is at the end of aisles, because shoppers slow down to turn into the next aisle. 【3】 Supermarkets are paid by food companies to put their products in each of these high-selling places.

【4】 While parents are waiting to pay, children reach for the sweets and put them in the trolley.

More is bought from a fifteen-foot display of one type of product (e.g. cereal, washing powder) than from a ten-foot one. 【5】 They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.

A. Another is on shelves at eye level.

B. Sweets are often placed at children’s eye level at the checkout.

C. There are always enough products prepared for customers in the supermarket.

D. Then shoppers will pay attention to all the products.

E. This gives the impression that only healthy food is sold in the shop.

F. Customers also buy more when shelves are full than when they are half empty.

G. Supermarkets are one of children’s favorite places and they are also big consumers.

Answer 1

【答案】

【1】 D

【2】 E

【3】 A

【4】 B

【5】 F

【解析】

本文详细介绍了超市的货物的位置摆放的原因，以及人们的一些购物习惯。告诉我们超市里的所有安排都是为了让顾客购买更多的东西，处于赚取利润的目的。

【1】考察上下文连接。根据空前一句 “And the layout is designed to take shoppers around the store, aisle (通道) after aisle, from left to right. ”可知，这个布局是设计来引领购物者在商店里一排一排地从左至右地选择商品，故可以让购物者会注意到所有的产品，选D。

【2】考察上下文连接。根据其前一句Fresh fruit and vegetables are displayed near supermarket entrances. 超市入口附近陈列着新鲜的水果和蔬菜，这给人的印象是商店里只卖健康食品。选项E符合题意。

【3】考查上下文逻辑。此句与上一句 “One best-selling position for products…”呼应，说明另一个畅销的产品的位置是与眼睛平齐的架子上，食品公司付钱给超市，让他们把产品放在这些高销量的地方。选A。

【4】考查语句衔接。与下一句While parents are waiting to pay, children reach for the sweets and put them in the trolley.做出对比，在收银台，糖果通常和孩子们的眼睛处于同一高度，而同时家长们等着付钱的时候，孩子们伸手去拿糖果，把它们放在手推车里。

【5】根据下一句“They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.” 的描述，他们觉得没有摆满的货架上的产品有问题，因此货架满了的时候，顾客买的也比货架空了一半的时候多，选F。

7选5题型往往是学生感觉难以驾驭的题型之一，该题型主要考查考生的逻辑能力，包括整篇语言逻辑和句与句之间上下文逻辑关系的判断。而这往往是熟悉了中文行文逻辑的考生所缺少的能力。若想要驾驭这个题型，就要熟悉英语文章所使用的各种衔接手段。具体来讲，根据文章句与句之间，或者有时候是段与段之间的逻辑关系，可以细分为解释关系、例证关系、因果关系、顺逆关系等，例如小题5，根据下一句They do not like to buy from shelves with few products on them because they feel there is something wrong with those products that are there.”他们觉得没有摆满的货架上的产品有问题，因此货架满了的时候，顾客买的也比货架空了一半的时候多，上下文之间是一种是因果关系，故选F。