Question

Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．

Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．

Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．

Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;

·What kinds of things are we being encouraged to buy by the media?

·Should cars be our primary means of transportation?

·How are television and radio being used now? How could we be using them?

Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"

Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"

Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．

1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?

A．argument	B．violence
C．opposition	D．protection

2.What's the main point of the ad for "Hope" cigarettes?

A．Smoking can help to remove your worries and make you hopeful．

B．Hopefully, the bad taste of the cigarette can help you to quit smoking．

C．You are hopeless at abandoning the habit of smoking．

D．Smoking can ruin you if you are hopelessly addicted to it．

3.Some culture jammers break into websites in order to ________．

A．ask people to be thoughtful consumers．

B．help make the companies better known．

C．encourage people to think less and buy less

D．challenge how people react to sudden changes

4.It can be inferred from the passage ________．

A．Adbusters Media Foundation was founded to fight against deforestation

B．More and more people will know about and even become culture jammers

C．The Culture Jammers Network is made up of annoying trouble makers

D．People can see some of Adbusters ads on TV stations

5.Which of the following best describes what Lasn has done?

A．One step at a time．

B．We can and must change the world．

C．Accept what you can't change．

D．Everyone deserves a second chance．

 

Answer 1

【答案】

1.C

2.D

3.A

4.B

5.B

【解析】

试题分析：

1.C 推理题。根据Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．说明他对于这种要求很生气，所以就在里面塞上东西让它无法起作用，说明这是一种强烈的反对希望，故该词应该指反对的意思，故C正确。

2.D 推理题。根据第三段In one, for example, a man chain smokes a brand of cigarettes called "Hope"．利用这个广告是想告诉人们如果吸烟上瘾，会毁掉自己的一生。故D正确。

3.A 推理题。根据倒数第三段Other culture jammers break into large company well sites and jam them so that they become unusable．说明他们这样做的目的是为了让人们理性消费，故A正确。

4.B 推理题。根据文章最后两行People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．说明现在的人们慢慢第对于这种行为有了更多的了解，越来越多的人加入了进来。故B正确。

5..主旨大意题。Lasn他们所做的事情是想改变我们这个世界的现状，让人们对于自己的行为更理性，更加合理化。

考点：考查报告类短文阅读

点评：文章介绍了the Culture Jammers以及这些人的很多不同的行为。本文较难，要求考生阅读时结合语境，仔细推敲，48,49难度较大。