New media has been growing fast and influencing people’s lives in ways few things have done before. In 2010, China’s new media industry witnessed explosive development. But with “new” comes uncertainties and challenges. The following are brief reviews on the development of China’s new media and outlooks on its future.
I. Micro-blogging (微博)
Short and convenient, micro-blogs also experienced “a big bang” in China last year, with the number of micro-bloggers at China’s popular portal(门户网站) sina.com.cn almost doubling in less than six months. Afterwards, the other three major web portals, including sohu.com, qq.com and 163.com, each set up their own micro-blogging services. With more government officials and entities(实体) registering, China’s micro-blogging services are expected to play a more important role in connecting the public and the governments in 2011.
第一节 Search Engines
Baidu’s position in the search engine market would face fierce challenges from sohu.com,
Microsoft’s Bing and goso.cn from the People’s Daily. Xinhua is also preparing to start its search engine together with China Mobile, a leading company in mobile networks. Goso and Xinhua both have the advantage of providing content, while Bing has a big edge in technology and funds. They are expected to pose threats(威胁) to Baidu in 2011.
第二节 Internet of Things
IoT refers to a network of real-world objects linked by the Internet and interacting through on-line services. China set up its first IoT research center in Shanghai in March 2010.Within the same week, Premier Wen Jiabao stated in the annual government report that it would “accelerate the research and development, as well as application of the Internet of Things. ”
However, some experts say China’s IoT is still in an early stage, and it’ll take a long time for it to let the public enjoy its full functions.
40. What is the text mainly about?
A. Some major media in China.
B. China’s new media and its future.
C. The development of China’s on-line services.
D. China’s early-stage IoT and its major functions.
【小题1】How many web portals are mentioned in Paragraph 2?
| A．Two. | B．Three. | C．Four. | D．Five. |
| A．Baidu. | B．Sohu.com. | C．Goso.cn. | D．China Mobile. |
| A．a deafening sound | B．an explosive development |
| C．a terrible damage | D．a demanding challenge |
科目：高中英语 来源：2010年甘肃省民乐一中高二下学期期末考试英语卷 题型：阅读理解
Fifteen years ago, I entered the Boston Globe, which was a temple to me then . It wasn’t easy getting hired. I had to fight my way in to a dime-a-word job. But once you were there, I found , you were in .
Globe jobs were for life-guaranteed until retirement. For 15 years I had prospered there—moving from an ordinary reporter to foreign correspondent and finally to senior editor. I 
would have a lifetime of security if I struck with it.
Instead, I had made a decision to leave.
I entered my boss’s office. Would he rage? I wondered. He had a famous temper. “Matt, we have to have a talk, ” I began awkwardly. “I came to the Globe when I was twenty —four. Now I’m forty . There’s a lot I want to do in life. I’m resigning. ”
“To another paper? ” he asked.
I reached into my coat pocket, but didn’t say anything, not trusting myself just then.
I handed him a letter that explain everything. It said that I was leaving to start a new media company. That the Globe had taught me in a thousand ways. That we were at a rare turning point in history, I wanted to be directly engaged in the change.
“I am glad for you , ” he said , quite out of my expectation. “ I just came from a board of directors meeting and it was seventy-five percent discouraging news. Some of that we can do deal with. But much of it we can’t ,” he went on. “I wish you all the luck in the world, ”be concluded. “And if it doesn’t work out , remember ,your star is always high here.”
Then I went out of his office, walking through the newsroom for more good-byes. Everybody was saying congratulations. Everybody—even though I’d be risking all on an unfamiliar venture : all 
the financial security I had carefully built up.
Later, I had a final talk with Bill Taylor, chairman and publisher of the Boston Globe. He had turned the Globe into a billion-dollar property.
I’m resigning, Bill, ” I said. He listened while I gave him the story. He wasn’t looking angry of dismayed either. After a pause, he said, “Golly, I wish I were in your shoes.”
【小题1】 From the passage we know that the Globe is a famous .
| A．newspaper | B．magazine | C．temple | D．church |
| A．he would be able to realize his lifetime dreams |
| B．he would let his long favourite dreams fade away |
| C．he would never have to worry about his future life |
| D．he would never be allowed to develop his ambitions |
| A．he had serious trouble with his boss |
| B．he got underpaid at his job for the Globe |
C．he wanted to work in the new media industry |
| D．he had found a better paid job in a publishing house |
| A．the writer was to fail | B．the writer was stupid |
| C．he would do the same if possible | D．he would reject the writer’s request |
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科目：高中英语 来源：广西柳州市一中09-10学年高二下学期第一次英语阶段考 题型：阅读理解
E
Cafe Hub
Near the Castle is The Hub, home of the Edinburgh International Festival and one of the most talked about spots in town. Our café is open every day for mouth-watering lunches, snacks and fine dining. Come in and enjoy the atmosphere of The Hub or watch the world go by from our beautiful house.
The Hub, Castlehill, Royal Mile, Edinburgh.
Open every day from 9:30 a.m. till late.
Tel:0131173 2067 www.thehub-edinburgh.com
Farm World
Enjoy being“A Farmer for a Day”. Join in delivering and feeding our spring babies—bottle feeding sessions twice daily. Fun for all family. Horse Rides, BMX Bikes Cross Country Course. Tractor Ride through 600 acres, New Adventure Playground, Nature Trails. Full details on website.
Open: May—Oct Wednesdays to Saturdays and daily during school holidays 11 a.m.—5 p.m.
Tel:01797 260256/260321 www.farmworldrye.co.uk
Enter the Europe-wide student competition!
Are you curious, creative and energetic? Are you interested in the new media? Are you between 12 and 9 years of age? Then Join Multimedia 2006 is for you!
Your challenge will be to build a team and develop a multimedia presentation in English-based on one of three different topics. You can register (报名) between May 1 and June 15, 2006 and will have to turn in your entry before September 15, 2006.
The rewards are wonderful: £ 150,000 in prize for schools and teams and the chance to attend a European student camp—plus new experiences, an opportunity to make friends throughout Europe!
For further information and registration forms go to: www.siemens.com/join. multimedia.
72.You’ll have to register first if you want .
A. to enjoy delicious food
B. to try Tractor Ride through 600 acres
C. to enter the Europe-wide student competition
D. to watch the world go by from the beautiful house
73.According to the passage, there will be rewards for the Europe-wide student competition.
A. only one B. two C. three D. four
74.You can visit Farm World .
A. on Monday in May B. any day in October
C. at 2 p.m. at Christmas D. at 10:30 a.m. during school holidays
75.From the advertisements above, we can learn that .
A. Cafe Hub is a popular place in the local area
B. families can enjoy Horse Rides on New Adventure Playground
C. Farm World provides lunches, snacks and fine dining
D. the Europe-wide student competition will be held on June 15,2006
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科目：高中英语 来源：2013-2014学年福建省高三上学期期中英语试卷（解析版） 题型：阅读理解
With only a click of the mouse, rumors can be forwarded between microblogs very quickly. As an example, recently, perceptive netizens discovered that some photos displayed on microblogs depicting Beijing’s June rainstorm had actually been fabricated.
Sina.com is one of the major internet portals(门户网站) in China with hundreds and thousands of users, and a majority of celebrities and renowned citizens have their microblog accounts on this portal. As recently as six months ago, the website decided to establish a specialized team to verify rumors and provide accurate information for its users. Tan Chao is in charge of the team.
“Before I took the job, I usually couldn’t identify what information was real and what was fake. But during the rumor verification process, we discovered that a lot of information was false, including fake photos, fake news stories and rumors that had been spread through microblogs.”
It‘s not just website portals which are taking on fact-checking responsibilities, but also a number of civic-minded netizens, who recently set up a Rumor Verification Federation on Sina.com’s microblog system to help netizens identify fake information online.
Dianzizheng is the team leader of the federation. He says they’ve publicized more than 150 pieces which refute rumors, which attracted more than 10 thousand visitors within two months.
“We live in an age of new media, so we can’t use the old methods to verify rumors. We can’t wait for the media to verify the facts with related administrative departments and then release a formal announcement. We can’t allow rumors to run rampant and then deal with it, we need to fight rumors while they’re spreading. I think that this is the best way to deal with rumors nowadays.”
Some experts say this demonstrates the advantages of the internet compared to other traditional media. The open platform allows information to be examined and clarified by netizens. But experts like Ding Wenguo, President of the Journalism and Communication College at the China University of Political Science and Law says this self-correction function of the internet is still quite limited.
“It’s still quite difficult to tell which information is true in such an open environment by just reading a number of different opinions on the same issue. This is something which we need to pay attention to. If society is deluged with too much false information, and it’s allowed to spread in such a fast manner, then people will be suspicious of all kinds of information including important information from authorities. It also exacerbates(恶化) problems relating to social communications and mutual-understanding, which in turn harms society as a whole.”
Experts suggest that the government should react more quickly in the internet age. Once a rumor begins to spread, administrative departments should make announcements as early as possible to dispel rumors before they lead to bad outcomes.
1.Sina.com decided to found a specialized team to ____.
A. limit the number of microblogs
B. advance the development of microblogs
C. prevent the spread of rumors on the Internet
D. urge the government to react quickly to the rumors
2.Which of the following is TRUE according to the text?
A. All the rumors have been spread through microblogs.
B. Sina.com is the most popular Internet portal in China.
C. The photos displayed on microblogs might be fake.
D. Traditional media tend to get rumors examined and clarified.
3.The underlined word "fabricated" in the first paragraph can be replaced by "__".
A. dug out B. made up C. got round D. given away
4.What is the best way to prove rumors on microblogs?
A. Examining and checking while they are spreading.
B. Substituting the Internet for traditionally media.
C. Shutting down the website immediately.
D. Making announcements after they are spread.
5.The writer cited Ding Wenguo's words in Paragraph 8 to __.
A. draw a conclusion B. support an argument
C. introduce a topic D. describe a scene
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科目：高中英语 来源：2014届浙江东阳南马高级中学高三9月月考英语卷（解析版） 题型：阅读理解
Bum rate is the speed at which a startup business consumes money. My rate would be $ 50,000 a month when my new media company started. So, I began looking around for individuals who would be my first investors. “Angel money” it was called. But when I reviewed my list of acquaintances to find those who might be able to help, I found the number got small.
With no other choices, I began meeting with the venture-capital companies. But I was warned they took a huge share of your company for the money they put in. And if you struggled, they could drop you cold.
As I was searching for “angel money”, I started to build a team who trusted me even though I didn't have money for paychecks yet.
Bill Becker was an expert in computer programming and image processing at a very famous Media Lab at M. I.T. With his arrival, my company suddenly had a major technology “guy” in-house.
Katherine Henderson, a filmmaker and a former real-estate dealer, joined us as our director of market research. Steve White came on as operating officer. He had worked for the developer of a home-finance software, Quicken. We grabbed him.
We had some really good people, but we still didn't have enough money. One night, my neighbor, Louise Johnson, came for a visit. She and I were only nodding acquaintances, but her boys and ours were constant companions. She ran a very good business at the time.
Louise was brilliant and missed nothing. She had been watching my progress closely. She knew I was dying for money and I had prospects but could offer no guarantees of success.
She told me that her attorney had talked to mine and the terms had been agreed upon. She handed me an envelope. Inside was a check for $ 500,000.
I almost fell down. I heard her voice as if from heaven.
“I have confidence in your plan,” she said. “You' 11 do well. You're going to work hard for it, but it' s satisfying when you build your own company.”
Who would have thought I'd find an angel so close to home? There were no words sufficient for the moment. We just said good night. She left and I just stood there, completely humbled and completely committed.
1.For a newly-established business, bum rate refers to___________.
A. the salary it pays to its staff
B. the interest it pays to the bank
C. the way in which it raises capital
D. the speed at which it spends money
2.By "Angel money", the author refers to__________.
A. the money borrowed from banks
B. the money spent to promote sales
C. the money raised from close friends
D. the money needed to start a business
3.To get help from a venture-capital company, you may have to__________.
A. put up with unfair terms B. change your business line
C. enlarge your business scope D. let them operate your business
4.The author easily built a team for his company because__________.
A. they were underpaid at their previous jobs
B. they were turned down by other companies
C. they were confident of the author and his business
D. they were satisfied with the salaries in his company
5.Louise decided to lend money to the author because__________.
A. she wanted to join his company
B. she knew he would build a team
C. she knew his plan would succeed
D. she wanted to help promote his sales
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科目：高中英语 来源：广西柳州市2009-2010学年高二下学期第一次阶段考试题（英语） 题型：阅读理解
Cafe Hub
Near the Castle is The Hub, home of the Edinburgh International Festival and one of the most talked about spots in town. Our café is open every day for mouth-watering lunches, snacks and fine dining. Come in and enjoy the atmosphere of The Hub or watch the world go by from our beautiful house.
The Hub, Castlehill, Royal Mile, Edinburgh.
Open every day from 9:30 a.m. till late.
Tel:0131173 2067 www.thehub-edinburgh.com
Farm World
Enjoy being“A Farmer for a Day”. Join in delivering and feeding our spring babies—bottle feeding sessions twice daily. Fun for all family. Horse Rides, BMX Bikes Cross Country Course. Tractor Ride through 600 acres, New Adventure Playground, Nature Trails. Full details on website.
Open: May—Oct Wednesdays to Saturdays and daily during school holidays 11 a.m.—5 p.m.
Tel:01797 260256/260321 www.farmworldrye.co.uk
Enter the Europe-wide student competition!
Are you curious, creative and energetic? Are you interested in the new media? Are you between 12 and 9 years of age? Then Join Multimedia 2006 is for you!
Your challenge will be to build a team and develop a multimedia presentation in English-based on one of three different topics. You can register (报名) between May 1 and June 15, 2006 and will have to turn in your entry before September 15, 2006.
The rewards are wonderful: £ 150,000 in prize for schools and teams and the chance to attend a European student camp—plus new experiences, an opportunity to make friends throughout Europe!
For further information and registration forms go to: www.siemens.com/join. multimedia.
1.You’ll have to register first if you want____________.
A. to enjoy delicious food
B. to try Tractor Ride through 600 acres
C. to enter the Europe-wide student competition
D. to watch the world go by from the beautiful house
2.According to the passage, there will be_________rewards for the Europe-wide student competition.
A. only one B. two C. three D. four
3.You can visit Farm World_________.
A. on Monday in May B. any day in October
C. at 2 p.m. at Christmas D. at 10:30 a.m. during school holidays
4.From the advertisements above, we can learn that_________.
A. Cafe Hub is a popular place in the local area
B. families can enjoy Horse Rides on New Adventure Playground
C. Farm World provides lunches, snacks and fine dining
D. the Europe-wide student competition will be held on June 15,2006
查看答案和解析>>
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