B
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
69. What is discussed in this passage?
A. The content of modern advertising. B. The skills of modern advertising.
C. The results of modern advertising. D. The writing of modern advertising.
70. According to the passage, a good advertisement should________.
A. be both persuasive and effective B. give people useful information
C. show people a product D. show people a new idea of a product
71. From the passage, we know that _______ .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
72. What can we infer from the passage?
A. It’s impossible for customers to buy a product without advertisements.
B. Customers should be persuaded by advertisements.
C. Customers can easily be persuaded by advertisements.
D. Customers buy products according to their demands rather than the advertisements.
字词句段篇系列答案科目：高中英语 来源： 题型：阅读理解
Some people make you feel comfortable when they are around. You spend an hour with them and feel as if you have known them half your life. These people have something in common. And once we know what it is, we can try to do it ourselves.
How is it done? Here are several skills that good talkers have. If you follow the skills, they’ll help you put people at their ease, and make friends with them quickly.
First of all, good talkers ask questions. Almost anyone, no matter how shy he is, will answer a question. One well-known businesswoman says, “At business lunches, I always ask people what they did that morning. It’s a common question, but it will get things going.” From there you can move on to other matters—sometimes to really personal questions. And how he answers will let you know how far you can go.
Second, once good talkers have asked questions, they listen to the answers. This point seems clear, but it isn’t. Your questions should have a point and help to tell what sort of person you are talking to. And to find out, you really have to listen carefully and attentively.
Real listening at least means some things. First it means not to change the subject of conversation. If someone sticks to one topic, you can take it as a fact that he’s really interested in it. Real listening also means not just listening to words, but to tones of voice. If the voice sounds dull, then, it’s time for you to change the subject.
Finally, good talkers know well how to deal with the occasion of parting. If you’re saying good-bye, you may give him a firm handshake and say, “I’ve really enjoyed meeting you.” If you want to see that person again, don’t keep it a secret. Let people know what you feel, and they may walk away feeling as if they’ve known you half their life.
36. Asking questions might be a quite good and suitable way _______.
A. for you to make more and more new friends
B. to begin your business talks
C. to get the conversation going smoothly
D. for you to make a deep and lasting impression on others
37. After having asked somebody a question, it’ll be polite of you to _______.
A. make clear what kind of person he is
B. listen to his reply attentively
C. wait quietly and patiently for his answer
D. go on asking him more questions
38. Generally speaking, good talkers are persons who _______.
A. are good at making any topic interesting
B. never talk too much or too little
C. always speak in a gentle way
D. know how and when they should change the topic of the talk
39. If you really take delight in meeting someone again, _______.
A. you may take him as your lifelong trustworthy friend
B. it seems necessary for you to let him know it
C. it’s proper for you to give him a second handshake
D. it’ll be helpful for you to have further understanding of him
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科目：高中英语 来源： 题型：阅读理解
第三部分 阅读理解（共20题，每小题2分，共40分）
“You can have the same neighbors for years,” the old man said. “You love them or you think you love them. And you hope that they love you. But do you really understand them?”
“Charlie Kemp and his family lived next door to me for fifteen years. We were good friends for all that time. I enjoy friendship-I’m sure it’s the best thing in the world. And friendship with the Kemps was easy because they seemed to wele it.”
“They were interesting and intelligent people; their home caught fire twice, and twice the whole family slept in my home. They were always losing things…money, keys, or watches. Pictures fell off the walls; the children fell out of beds…”
“I was their neighbor and their friend. Life was always interesting, never dull. Best of all I liked the whole family.”
“One day, I lit a fire in the garden and was burning some rubbish. After a while Charlie Kemp came out of his house and walked up the road.”
“’Morning Charlie,’ I said’ Lovely day, isn’t it’? He smiled at me and nodded. I went on with my work.”
“Twenty minutes later a policeman arrived. He walked into my garden and said,’ You’ll have to put out the fire. Your neighbor has plained to us. He doesn’t like the smell.’”
“My neighbor…?” I said
“Yes,” the policeman said .He took out his notebook and read, “Charlie Kemp. He lives next door, doesn’t he?”
1. ________were neighbors in this storey.
A. The old man and his family B. Charlie Kemps and his family.
C. The old man and the Kemps D. Both A and B
2. The old man found that it was very strange that_________.
A. Charlie told the police about the fire B they often lost the things
C. the fire burst the whole of the Kemps’ house D Kemp smiled to him
3. How did the old man help the kemps?
A. he found the things they lost B. he thought they were interesting and intelligent
C. he lent them money D. he let them sleep in his house after the fires
4. The story shows that__________.
A. friendship is the best thing in the world B. we never really understand our friends
C. friendship with the Kemps was easy D. friendship with the Kemps was not easy
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科目：高中英语 来源： 题型：阅读理解
第三部分：阅读（共两节，满分40分）
第一节：阅读理解（共15小题，每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。
Every year students flock to the college bookstore to purchase the different textbooks that they need for their classes. Little do these students realize that, in doing so, they are throwing good money away. It may sound unbelievable but textbooks, in some cases, actually cost as much as, if not more, than college fees.
Many people think that college bookstore are the most convenient source for textbooks. Titles are usually in-stock and students may purchase new textbooks or choose to buy second-hand books and save money . But the money saved by purchasing second-hand textbooks from college bookstores is small compared to the amount they could save by shopping online.
More and more online booksellers have begun selling textbooks at heavily discounted prices. Online second-hand bookstores are another source for college books as they stock a large number of textbooks, which means sizable savings for students. Students should avoid purchasing their textbooks at the first store that they browse online since there are so many ‘virtual’ booksellers on the Net. Price isn't the only factor to consider when making an online purchase. Students should also consider shipping costs and delivery time when making their decision.
Online auctions(拍卖) are another option for students seeking a bargain. This option, however, has its pros and cons. A plus is that students can get incredibly cheap books. One problem is that while online bookstores have a system in place that ensure you receive your order within a reasonable amount of time, with an auction purchase, however, you must depend on the auction seller's timetable.
One way that students can really save is by getting books for free. Project Gutenberg is one resource that English majors will find invaluable. Here students can legally download a huge collection of classic novels. In the past students needing help with their studies would often have to spend a lot of money buying expensive study guides. Today that is no longer the case. Cash-strapped students can now visit the website SparkNotes for free downloadable study guides as well as classics.
1. Which of the following is the best title of this passage?
A. Learning to save on Textbooks B. Why Buy Textbooks
C. Online Shopping D. Tips for Buying Secondhand Textbooks
2. Which of the following is NOT mentioned as a source to obtain textbooks ?
A. College bookstores. B. Online used bookstores.
C. Online auctions. D. Secondhand bookstore centres.
3. The underlined expression ‘pros and cons’ (Paragraph 4) is closest in meaning to __________.
A. professionals and conservatives B. joy and sadness
C. good and bad points D. processes and conditions
4. According to the passage, Project Gutenberg is probably __________.
A. a government project aimed at helping English majors
B. a project to help poor students get free learning materials
C. a website for English majors to get the guides from language experts
D. a website for students to get free sources for English learning
5. From the passage, we can learn that __________.
A. the cost of textbooks in college is low compared to the amount spent on tuition
B. online auctions are perfect for students seeking text books.
C. students should visit many websites before buying their books.
D. students should consider shipping costs and delivery time above all else when making their buying decision
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科目：高中英语 来源： 题型：
（2010·江苏宝应中学高三上第一次学情调查） 22. As teachers and students, we need to ______ our old ideas and prejudices and learn to be more _________ in both our teaching and study.
A. put away; flexible B. put out; clever
C. put down; clever D. put aside; flexible
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科目：高中英语 来源： 题型：
（2010·海南临高二中高三第二次月考） 25. The ____of the house were covered with yellow____.
A. roofs; leafs B. rooves; leafs C. roofs; leaves D. rooves; leaves
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科目：高中英语 来源： 题型：
______ impressed the audience most was ______ the magician Liu Qian played in this year's Spring Gala.
A. What; what B. What; that C. That; what D. That; that
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科目：高中英语 来源： 题型：
????_________ all the pupils in the school felt the same effect of small classes remains to be researched.
A. That B. Whether C. What D. If
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科目：高中英语 来源： 题型：
The sentence needs _______ once more.
A. explained B. explaining C. being explained D. to explain
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