Mass-production of the TV set has made the price ________ greatly．
reduced
lowed
less
belittle
科目：高中英语 来源： 题型：阅读理解
Mass media are tools of communication. They allow us to record and pass information rapidly to a large, scattered audience. They extend our ability to each other by helping us overcome limits caused by time and space. Mass media can be divided into two groups: print media and electronic media. By print media, we mean books, newspapers and magazines. Electronic media include television, radio and movie.
There are a number of ways in which mass media make daily life easier for us. First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.
Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.
Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.
Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.
Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to but them.
Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.
They underlined word “scattered” in paragraph 1 means______.
A. faraway B. nearly C. a small number of D. small and far apart
The underlined word “portrayal” in Paragraph 5 means ______.
A. photograph B. words C. description D. clothes
According to the passage, which of the following statements isn’t true about medium?
A. Mass media have an effect on our speech and thoughts.
B. Mass media keep us informed and connected.
C. Mass media persuade us into buying what we don’t need at all.
D. Mass media help us spend time with others in a friendly way.
Which of the following isn’t included about mass media in the passage?
A. entertainment B. sports C. famous people D. advertisements
______ is an old form of mass media now.
A. Mobile phone B. Computer C. Radio D. Television
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科目：高中英语 来源：2010-2011福建省师大附中高一下期末模块测试英语试卷 题型：阅读理解
If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.
| A．how popular James Bond is | B．how great the Aston Martin car is |
| C．how to make a movie more artistic | D．how effectively product placement works |
| A．atmosphere | B．mass appeal | C．box-office success | D．artistic value |
| A．Short of money. | B．Wasting a lot of money. |
| C．having enough money. | D．Trying to save money. |
| A．business has a big say in the movie |
| B．the original story was not suitable for a movie |
| C．filmmakers are only concerned about making money |
| D．milk tea is more popular than ice cream |
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科目：高中英语 来源：2010-2011江苏盐城中学高一下学期期末英语试卷 题型：阅读理解
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider 
it in this way
: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of_________.
| A．the government | B．advertisements |
| C．their owners’ families | D．the TV stations |
| A．the subject of the advertisements | B．the change of time |
| C．people's age difference | D．peoples’ different opinions |
| A．Emails. | B． Newspapers | C．Magazines. | D．Films. |
| A．The sponsors are always mentioned. |
| B．Advertising is meant for large groups of people. |
| C．There is the description of things advertised |
| D．Advertising must be honest and humorous |
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科目：高中英语 来源：2013-2014学年安徽省六校教育研究会高三2月联考英语试卷（解析版） 题型：阅读理解
I once had a house guest from Cuba. During his visit, I happened to throw an old broken blender (搅拌机) in the trash. The next day it was sitting on my counter – in working order. In his world, people simply cannot afford to replace an item which doesn't work properly. They take the time and figure out how to fix it. In Cuba, they are still driving cars from the 1960’s, mainly because they do not have a choice.
In contrast, the U.S. is a “throw-away society.” Statistics show that each American produces six pounds of trash per day. I believe a combination of factors has contributed to this phenomenon.
“Planned obsolescence(废弃)” is not a secret. It is a manufacturing (制造业) philosophy developed in the 1920’s and 1930’s, when mass production became popular. The goal is to make a product or part that will fail, or become less desirable over time or after a certain amount of use. This pressures the consumer to buy again.
Planned obsolescence does keep costs down. Instead of making an expensive product that will last a long time, businesses produce more affordable, disposable(一次性的) items. Some electronic items have become so inexpensive that it is cheaper to replace them than to repair them.
Busy people often value their time and convenience more than money. If a car starts to have mechanical problems, replacing it with a newer, more reliable model may be more appealing than tolerating it being in the garage for a week.
In addition, advertising trains consumers to want what is new and improved. It convinces them that the more they have, the happier they will be.
Unlike people in many developing countries, we live in a world of abundance. A study by Dr. Timothy Jones of the University of Arizona also found that in the U.S., 40-50 percent of all food ready for harvest is wasted. Abundance and waste soon became closely associated in the American way of life.
1.In Cuba, people usually fix a broken item instead of buying a new one because __________.
A. wasting is prohibited there B. they are poor
C. they are interested in fixing things D. they live a low-carbon life
2.According to the article, planned obsolescence ___________.
A. began before mass production became popular
B. is intended to encourage consumers to buy more things
C. results in higher prices of items
D. requires factories to produce high-quality products
3.Which of the following is NOT true about the “throw-away society” in the U.S.?
A. People prefer to buy a new blender rather than repair the broken one.
B. A large quantity of food has been wasted.
C. People believe that the more they have, the happier they will be.
D. People all hold the belief that money comes first.
4.What may be the writer’s attitude towards a throw-away society?
A. Supportive. B. Critical. C. Tolerant. D. Optimistic.
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科目：高中英语 来源： 题型：阅读理解
An 80-year-old man from a Paris suburb said his iPhone screen had broken up without explanation in July, the week after he bought it．“I took it out of my pocket and held it to my ear and saw the screen crack up like a car windscreen,” Rolland Caufman told AFP．On Tuesday, a 26-year-old security guard claimed he was hit in the eye with a glass piece when his iPhone screen cracked up．The incidents have led to investigations by French consumer affairs groups．“An investigation is under way,” said a spokesman from watchdog DGCCRF．
Consumers in the UK, Holland and Sweden have also reported similar problems, prompting （激起） an earlier EU investigation．The European Commission has also asked the 27 EU nations to keep it informed of any problems, under its Rapex scheme．Rapex is the EU rapid alert system for dangerous consumer products．The system issue alerts for multiple products every week, sometimes leading to mass product recalls, but often with no consequence．
Apple, which has sold 26 million iPhones and 200 million iPods to date, said it was aware of the reports and was waiting to receive the handsets from the affected customers．The firm has been accused of trying to hush-up those cases of iPhones and iPods heating up or bursting into flames in the US and the UK．Ken Stanborough and his daughter, from Liverpool, have accused the firm of trying to silence them after the child’s iPod exploded and the family sought a refund．Apple reportedly offered to pay the money to Mr. Stanborough, but only if he kept the terms of the settlement secret．It has been reported that the device’s lithium ion batteries （锂离子电池） could be the source of the problem．“We are waiting to receive the iPhones from the customers,” said Alan Hely, head of European Communications for Apple．“Until we have the full details, we don’t have anything further to add．”
1．All of the following statements are true EXCEPT ______．
A．so far Apple has sold 26 million iPhones and 200 million iPods
B．British and French consumers met different problems with their iPhones
C．no explanation was offered to Mr. Caufman’s iPhone explosion
D．the iPhone explosions were likely caused by its batteries
2．In paragraph 3, the underlined word “hush-up” means ______．
A．hide B．expose C．prohibit D．boycott
3．From the passage we can learn that ______．
A．Apple responded to the iPhone problems in a positive way
B．all the victim customers were repaid their money
C．DGCCRF is an organization which is responsible for consumers’ complaints．
D．under the Rapex system the iPhone problems won’t be settled very well．
4．The passage is most likely to be taken from ______．
A．a social science book B．a newspaper
C．a textbook D．an owner’s manual
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