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    If you stay in an Indian home, bring something from your home country as a gift. It would be muchappreciated. But find out the social position and religion of your hosts before you choose a gift. Abottle of foreign whisky would be the perfect gift for some, and not at all appropriate for others. If youknow the people you are going to stay with, it is a good idea to ask them what they would like. Somethings are just not available in India.   It is not necessary to bring a gift when you are invited to dinner. After all, you are the honouredguest. Until recently, it would have been almost insulting to bring sweets or a bottle of wine. But this isnot true today. Nowadays it is a custom which is becoming popular with many Indians. Fruit, flowersor a box of sweets are perfect gifts on such occasions, and will offend(冒犯) no one.   In all classes of society, both urban and rural, food is only taken to the mouth with the right hand.This is the most important part of the manners of eating in India. Once you have started eating, andhave food in your right hand, it is all right to serve yourself, using the serving spoon with the left hand.When you watch Indians eat you will see that they keep their left hand on their lap.  If you are stuck for a conversation topic in India, talk about families. Another useful subject to startwith is cricket. But once you get to know a person better, any topic is acceptable. Indians love to talkabout politics and religion. They enjoy opinionated discussions and not just polite conversations.Conversation is an art form and people take the time to really talk.

    1. If you stay with an Indian family,___________.

    A. you are expected to take a gift               B. you should take flowers

    C. you are not expected to take a gift           D. take a souvenir from your country

    2. If you are invited for a meal at an Indian home, __________.

    A. you should offer to pay for your food        

    B. you will offend your hosts if you take anything

    C. it is fashionable to take flowers or sweets    

    D. it is traditional to take a dish

    3. Indians love interesting discussions but they________.

    A. only talk about family matters             B. avoid religion and politics

    C. don't like talking about themselves        D. don' t appreciate polite conversation

    4. The sentence "Some things are just not available" in the first paragraph means

    A. You can buy these things in India        B. They don't make these things in India

    C. They have never seen these things      D. You can't get these things in India

    1.C  2.C  3.D  4.D

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    科目：高中英语 来源：2011年普通高校招生考试浙江卷英语 题型：050

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    　　In the more and more competitive service industry it is no longer enugh pro? Customer satisfaction．Today, customer：”delight”is what companies are trying to achieve in order to keep and increase market share．

    　　It is accepted in the marketing industry, and confirmed by a number of reserches, that customers receiving good service will promote business by telling up to 12 other people; those treated complaints are handled fairly will stay loyal．

    　　New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet．For example, many companies now have to invest(投资)a lot of money in information technology and sta? traming in order to cope with the “phone rage”-caused by delays in answering call, being cut off in mid-conversation or left waiting for long?

    　　“Many people do not like talking to machines,”days Dr, Storey, senior lecturer in Marketing at City University Business School．”Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with then, The aim is to make the customer feel they know you and that you can trust them-the sort of comfortable feelings people have during face-to-face chats with their local branch manager．”

    　　Recommended ways of creating customer delight include：under-promising and over-delivbering(saying that a repair will be carried out within five hours, but getting it done tithin two? replacing a faulty prodect immediately; throwing in a gift voucher(购物礼券)as an unexpected “thank you”

    　　Reg? Customers; and always returning calls, even when they are compants．

    　　Aiming for customer delight is all very well, but if services do not? ach the haigh level promised, disappointment or worse will be the result．This can be eased by offering an apolgy and an explanation of why the wervice did not meet usual standards with empathy(for example,”I know how you must feel”), and possible solutions(replace ment, compensation or whatever fairness suggests best meets the case)．

    　　Airlines face some of the toughtest challenges over customer care, Fierce competition has conviced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays? by weathe, unclaimed luggage and technical?

    　　For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times．They are trained to answer quickly,? their name, job title and a “we are here to help”attitude．The company has invested heavily in information technology to make sure that information is available instantly on screen．

    　　British Airways also says its customer care policies are applied within the company and staff are? each other as customers requiring the highest standards of service．

    　　Customer care is obiously here to stay and it would be a foolish company that used slpgznd? as we do as we please”．On the other hand, the more customers are promised, the greater the risk of disappointment．

    (1)

    We can learn from Paragraph 2that ________．

    [　　]

    A．

    complaining customers are hard to satisfy

    B．

    unsatisfied customers receive better service

    C．

    satisfied customers catch more attention

    D．

    well-treated customers promote business

    (2)

    The writer mentions”phone rage”(Paragraph 3)to show that ________．

    [　　]

    A．

    customers often use phones to express their anger

    B．

    people still prefer to buy goods online

    C．

    customer care becomes more demanding

    D．

    customers rely on their phones to obtain services

    (3)

    What does the writer recommend to create customer delight?

    [　　]

    A．

    Calling customers regular

    B．

    Gibing a “thank you “note．

    C．

    Delivering a quicker service．

    D．

    Promising more gifts．

    (4)

    If a manager shoud show his empathy(Paragraph 6), what would be probably say?

    [　　]

    A．

    ”I know how upset you must be．”

    B．

    ”I appreciate your understandig．”

    C．

    ”I'm sorry for the delay．”

    D．

    ”I know it's our fault．”

    (5)

    Customer delight is important for airlines because ________．

    [　　]

    A．

    their telephone style remains unchanged

    B．

    they are more likely to meet with complaints

    C．

    the services cost them a lot of money

    D．

    the policies can be a?

    (6)

    Which of the following is conveyed in this article?

    [　　]

    A．

    Face-to-face service creates comfortable feelings among customers．

    B．

    Companies that promise more will naturally attract more cuatomer．

    C．

    A company should promise less but do more in a competitive market．

    D．

    Customer delingt is more important for air lines then for banks．

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