Question

【题目】Frank Woolworth was born in Rodman, New York, in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

【1】Frank took a short business course in order to _________.

A. get enough to eat. B. learn something from a salesman

C. earn more money for his family D. get away from the farm

【2】Frank sold the odds and ends quickly because _________.

A. he knew how to get people to buy his goods.

B. he cut down the price by half

C. the sign he put on the table was well designed.

D. he had put the goods on a table in a very nice way.

【3】The price of the knives was cut down by half because ________.

A. the factory workers worked 24 hours a day.

B. the knives were made in Germany, where labour (劳动力) was cheap.

C. knives were ordered in large quantities directly from the factory.

D. the knives were produced in one factory.

【4】________ make Woolworth a world-famous man.

A. His natural skill for showing things

B. The low price of the goods he sold

C. His trip to Germany and his huge order of knives

D. His business skills and his wealth

Answer 1

【答案】

【1】D

【2】A

【3】C

【4】D

【解析】本文是一篇人物介绍。文章介绍Frank Woolworth是怎么取得商业的成功，他的商业理念和成功道路。

【1】细节理解题。根据文章第一段Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.可知Frank 的父母是农民，家境贫寒，食不果腹，所以想离开农场。故选D。

【2】细节理解题。根据文章第二段Woolworth realized he had a natural skill for showing goods to attract people’s interest,可知他知道怎么让人们购买他的东西。故选A。

【3】细节理解题。根据文章倒数第二段The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.可知是因为大量订购，小刀的价格可以减半。故选C。

【4】细节理解题。根据文章最后一段He made many millions and his name became famous throughout the world.可知，Woolworth的商业天才使他发财致富，Woolworth 天下闻名。故选D。

本文介绍了Frank的成长史，以细节题的考查为主，在解答这类问题时要求学生抓住题干文字信息，采用针对性方法进行阅读，因为这类题的答案在文章中可以直接找到。如小题3根据题干要求“The price of the knives was cut down by half because”，迅速定位到文章倒数第二段最后的句子就可以直接找到答案。