Question

【题目】请阅读下面文字，并按照要求用英语写一篇150词左右的文章。

The boom of live-streaming video and e-commerce platforms in China has attracted many social influencers, or Internet celebrities (名人), to advertise certain brands and products. The number of influencers and their fans is increasing. In 2018, sales based on live-streaming marketing amounted to more than 100 billion yuan ($14.3 billion), up by almost 400 percent year on year. Influencer marketing is making itself a force that can't be ignored.

However, a growing number of cases of influencers making fools of themselves while advertising products are shedding light on a pressing issue. While earning huge profits, some influencers are turning a blind eye to the quality of the products they are pitching For example, an online celebrity, who once sold 15,000 lipsticks within five minutes and was dubbed 'the king of lipsticks', met his Waterloo in a recent live stream when promoting a non-stick pan. The audience could see that the fried egg was firmly sticking to the pan. This and other incidents of Internet celebrity marketing have sparked heated discussions online and in many media outlets.

Some people believe that in the era of the Internet celebrity and fan economy, influencer marketing is actually not to blame, but there must be a bottom line for what can and cannot be done. Some others view this incident and the sensation it has caused as an opportunity for this business to be standardized.

（写作内容）

1. 用约30词概括上述信息的主要内容；

2. 用约120词发表你的观点，内容包包括：

（1）谈谈你对“网络名人营销”这一现象的看法（至少两点）；

（2）如何规范网络名人的营销行为？简要说说你的意见或建议（至少两点）。

（写作要求）

1. 写作过程中不能直接引用原文语句；

2. 作文中不能出现真实姓名和学校名称；

3. 不必写标题。

（评分标准）

内容完整，语言规范，语篇连贯，词数适当。

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Answer 1

【答案】With the rise of streaming media and online shopping, some internet celebrities target commodities or brands at their followers and earn a wealth of fortune. However, the goods' quality is not that trust-worthy and a benchmark for this industry is desperately needed. (42words)

Personally, celebrity's pitching goods at their fans is definitely not a positive trend. Specifically, devoted as their followers are, by no means is their love for their idol manipulated by some profit-driven businessmen, who might neglect the quality of their products and only chase after money. Secondly, being entertainers and public figures, the celebrities' top priority is to set up a positive role model and to demonstrate the beauty of their character, either by taking up charity work or committing effort to their career, rather than promoting products and reaping personal gains. (92 words)

Therefore, the Bureau of E-commerce should launch irregular raids into their manufacturing sites of these e-commodities and ensure their production process is legal and secure. Secondly, an online complaining platform should be set up so that consumers could air their nuisance or dissatisfaction should the products fall short of their idol's propaganda. (52 words)

【解析】

这是一篇读写任务。要求考生先对文章进行总结，然后就文章所述的现象发表自己的观点。

文章分为两部分。第一部分是对文章的简要概括。通读全文，可以这样对文章进行概括：随着流量媒体和网购的兴起，一些网络名人将商品或品牌瞄准其粉丝，赚取了大量财富。然而，商品质量不是那么值得信赖，因此这个行业迫切需要一个基准。

第二部分是发表对此现象的看法，以及自己的建议。看法至少两点，例如：网络名人向他们的粉丝推销商品绝对不是一个积极的趋势。具体来说，虽然他们的追随者是忠诚的，但他们对偶像爱绝不能被一些唯利是图的商人操纵，他们可能会忽略产品的质量。其次，作为艺人和公众人物，名人的首要人物是树立一个积极的榜样，展示他们的人格美丽，而不是宣传产品和获取个人收益。建议至少两点，例如：相关部门应定期对电子商品的生产场所进行检查，确保其生产过程合法、安全。其次，应建立在线投诉平台，这样的话，如果产品质量没有达到宣传效果，消费者就可以表达自己的不满。