练习册

  • 练习册
  • 试题
    精英家教网 > 高中英语 > 题目详情
    Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.
    Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.
    Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
    With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.
    The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主).  "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.
    小题1:Amin's belief is that _________.
    A．people all over the world enjoy eating their potato chips
    B．the light golden color increases the attraction of their potato chips
    C．they must find new ways to promote sales in their country
    D．potato chips can hardly control the world market
    小题2:What do we learn about Frito-Lay from Paragraph 2?
    A．It gives half of its profits to its parent company every year.
    B．It needs to turn to the world market for development.
    C．Its products used to be popular among overseas consumers.
    D．Its development has caused fierce competition in the snack market.
    小题3:One of the concepts on which Frito-Lay bases its development strategy is that __________.
    A．consumers worldwide today are attracted by global brands
    B．products suiting Chinese consumers' needs bring more profits
    C．local brands cannot compete successfully with American brands
    D．products identified as American will have promising market value
    小题4:Why did Riskey have the Frito-Lay logo redesigned?
    A．To suit changing tastes of young consumers.
    B．To compete with other American chip producers.
    C．To change the company's long-held marketing image.
    D．To promote the company's strategy of globalization.

    小题1:C
    小题2:A
    小题3:B
    小题4:D

    小题1:全文。
    小题2:第一节最后一句。resist抵制。
    小题3:第二节最后一句。look over seas向海外。
    小题4:第四节第2句。help make…有助于使…。
    练习册系列答案
    年级 高中课程 年级 初中课程
    高一 高一免费课程推荐！ 初一 初一免费课程推荐！
    高二 高二免费课程推荐！ 初二 初二免费课程推荐！
    高三 高三免费课程推荐！ 初三 初三免费课程推荐！
    相关习题

    科目：高中英语 来源：不详 题型：完形填空

    　　The purpose of a letter of application is to help you to “sell” yourself. It should state　 36　the job you want, and should tell what your abilities are and what you have　 37　 . It should be simple, human, personal and brief without　 38　 out any necessary fact.
    　　In writing a letter of application, keep in　 39　 that the things a possible employer is most　
     40　 to want to know about are your qualifications（条件）, your achievements and your aims.The opening paragraph is perhaps the most important part.　41　the first few sentences fail to　 42　 the reader’s attention, the rest of the letter may not be　 43　 at all. Try to key your opening remarks to the needs or interests of the employer not　 44　 your own need or desires. For example, instead of beginning with “I saw your　 45　in today's paper. ”you might say“I have made a careful　 46　 of your advertising during the past six months” or “I have made a survey in my neighbourhood to find out how many housewives　 47　your product and why they like it.”
    　　Try to　 48　 generalities. Be clear about the kind of job for which you are now　 49　. College graduates looking for their first positions often ask“ What can I　 50　 in a letter? Employers want experience, which, naturally, no　 51　 has. ”The answer is that everything you have ever done is　 52　.
    　　It is important to write a good strong closing for your letter.　53　 a specific request for an interview or give the possible employer something definite to do or expect. An excellent　54　 is to enclose（内附）a stamped, self - addressed envelope with your letter. That makes it　 55　 for a possible employer to get in touch with you.
    　　36．A. clearly B. carefully C. obviously D. easily
    　　37．A. found B. done C. known D. heard
    　　38．A. sending B. taking C. leaving D. picking
    　　39．A. brain B. sight C. order D. mind
    　　40．A. probable B. possible C. likely D. able
    　　41．A. While B. Although C. As D. If
    　　42．A. pay B. win C. show D. fix
    　　43．A. kept B. continued C. written D. read
    　　44．A. to B. for C. into D. from
    　　45．A. advertisement B. report
    　　　　C. article  D. introduciton 
    　　46．A. watch B. search C. study D. discussion
    　　47．A. change B. make C. sell D. use．
    　　48．A. avoid B. remember C. protect D. gain
    　　49．A. losing B. applying C. preparing D. fitting
    　　50．A. offer B. supply C. mean D. provide
    　　51．A. worker B. beginner C. owner D. manager
    　　52．A. success B. development C. practice D. experience
    　　53．A. Make B. Ask C. State D. Get
    　　54．A. result B. decision C. promise D. idea
    　　55．A. happier B. easier C. cheaper D. safer

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    Doomed beauties such as Cleopatra and Manilyn Monroe were far from alone in their misery. Very attractive people tend to form partnerships that are less stable and satisfying than those enjoyed by plain Janes.
    According to research by Dr John Blaine of the University of Southern California, relationships between people whose professions largely depend on their appearances, such as models or actors, tend to end much faster than those between lawyers, doctors or students.
    Blaine said the beautiful felt different from childhood. They are treated as special, which may create both arrogance(傲慢) and insecurity. All too often, beauty can be used as an alternative to education. Often they are pushed out of their class or town, told to go off and make their fortune in Hollywood or London and, when the majority fail, they have few talents(才能) to make a living.
    Blaine added that beautiful people score poorly on the “big five” — the key factors American experts consider when helping distressed couples. These are neuroticism(神经过敏), including anger and anxiety; extroversion(性格外向); openness to new experiences; agreeableness; and conscientiousness, or sticking by agreements they have made. Attractive people often see no reason to try to change until their looks start to fade.
    Krista Sutherland, of the University of California Los Angeles, said partnerships that appeared to be perfect from the outside, such as the former “dream teams” of Nicole Kidman and Tom Cruise or Hugh Grant and Elizabeth Hurley, where backgrounds and aspirations(抱负) are often shared, did not necessarily lead to happiness.
    小题1:What does the underlined sentence “Doomed beauties such as Cleopatra and Manilyn Monroe were far from alone in their misery. ” means?
    A．Beautiful women always felt lonely.
    B．Beautiful women always were alone.
    C．Many beautiful women didn’t end up with a happy life.
    D．Beautiful women always lived a happy life.
    小题2:The underlined phrase “plain Janes” in the passage refer to ________.
    A．ordinary-looking womenB．women called Jane
    C．common peopleD．attractive women
    小题3:We can infer in the passage that ________.
    A．Hugh Grant and Elizabeth Hurley were a couple
    B．Nicole Kidman and Tom Cruise were very satisfied with their life
    C．When they fail in Hollywood, the beautiful have little trouble in making a living
    D．The marriage of the beautiful often last long
    小题4:Which of the following is the best title?
    A．Five key factors affecting the partnershipB．Beauties are doomed to fail in love
    C．Beauties or common?D．The beautiful are different.

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    US college students are burdened, with credit card (信用卡)debt, according to a study published Tuesday, and the problem can be serious－ranging from more drop-outs, to future employment problems and even self-murder. The study, by Georgetown University sociologist (社会学家) Robert Manning, blamed credit card issuers for actively targeting students and colleges for allowing them to do so. "The unrestricted selling of credit cards in universities or colleges is so aggressive that it now forms a greater threat than alcohol or sexual diseases," Manning told a news conference in Washington. "If we do not quickly deal with this serious problem, the matter will continue to get worse, with social consequences far more tragic (悲剧的) than mere dollars and cents. "
    Based on hundreds of face-to-face interviews and surveys with students, Manning concluded both the number with credit card debt and their indebtedness had been "underreported" in previous studies－which failed to reflect the "survival strategies" many used to deal with their debts. These included the use of federal student loans to pay off credit cards, effectively shifting the debt, appealing to parents for loans, reducing course work hours to increase time at paid jobs, or even dropping out altogether to work full time.
    "Official drop-out rates include growing numbers of students who are unable to cope with the stress of their debts and / or part time jobs for servicing their credit cards, " the study said. "Students credit card debts are examined during the employment process and may be an important factor in evaluating future employees," it noted. O’Donnell and Manning agreed students should bear some responsibility for reckless use of credit, but said credit card companies also had to be held responsible for making it so easy for them to get into debt. Manning said one of the most troublesome aspects of the student credit card issue was "the seduction (诱惑) of college and university officials by the credit card industry".
    小题1:Sociologist Robert Manning's study shows that     .
    A．the number of American college students using credit cards on campus is increasing
    B．more and more American college students meet with credit card debt problems
    C．more and more American colleges encourage students to use credit cards to make profits
    D．credit card issuers will run into debt for encouraging college students to use credit cards
    小题2:The author's feeling towards college students with credit card debts is __.
    A．discouraged and negativeB．pitiful and critical
    C．indifferent and disapprovingD．negative and doubtful
    小题3:The author implies all of following should be responsible for this problem EXCEPT      .
    A．credit card issuers B．college authorities
    C．parents of the studentsD．students themselves
    小题4:The word "reckless" in Paragraph 3 can be replaced by        .
    A．inconsiderateB．frequent C．carefulD．regular

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    Sheep, like turkeys and ostriches, are not considered the cleverest animals. British scientists said last Wednesday human may have underestimated(低估) the woolly creatures. They could be much smarter than we think.
    Researchers at the Babraham Institute in Cambridge, southern. England, have shown that animals have a good memory system and are extremely good at recognizing faces--which they think is a sure sign of intelligence.
    Behavioral scientist Keith Kendrick and his friends trained 20 sheep to recognize and distinguish(区别) 25 pairs of sheep faces and used electrodes(电极) to measure their brain activity, which showed they could remember 50 faces for up to two years.
    "If they can do that with faces, the fact is that they have to have reasonable intelligence, otherwise, what is the point of having a system for remembering anything else," Kendrick said in an interview.
    So hours of seemingly mindless eating grass may not be so mindless after all.
    Kendrick believes sheep got their reputation as dumb animals because they live in large groups and do not appear to have much ind
    ividuality and are frightened of just about everything.
    All animals, including humans, once they are frightened don't tend to show signs of intelligent action," he explained.
    In research reported in the science journal Nature, Kendrick and his team showed that sheep, like humans, have a specialized system in the brain, which allows them to distinguish between many different faces that look extremely similar.
    "The most important findings of the study is that they are able, both from a behavioral point of view and from looking at the way the brain is organized, to remember a large number of faces of individuals for a very long time," said Kendrick. "It is a very strange system. They are showing similar abilities in many ways to humans. "
    小题1: From the first paragraph we can find that ______.
    A．people used to think sheep are smarter than the other animals
    B．people used to raise sheep in a wrong way
    C．people don't consider sheep as clever animals
    D．people have done a lot of research on sheep
    小题2: From what Kendrick said in the interview we learn that ________.
    A．scientists have learned a lot about sheep's intelligence
    B．scientists have learned little about sheep's intelligence
    C．scientists can't do anything more about sheep's memory
    D．scientists don't have to research animals' memory
    小题3: As is shown in the passage _________.
    A．sheep are among the weak animals
    B．it is not right for people to raise sheep in groups
    C．when sheep eat grass in the fields their minds may be active
    D．if people feel frightened, they may become more brave
    小题4: When scientists found that sheep show similar abilities in many ways to humans they may think it _____.
    A．worryingB．movingC．frighteningD．interesting

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    The twentieth century saw greater changes than any century before: changes for the better,
    changes for the worse; changes that brought a lot of benefits to human beings, changes that put man in danger. Many things caused the changes, but, in my opinion, the most important was the progress in science.
    Scientific research in physics and biology has vastly broadened our views. It has given us a deeper knowledge of the structure of matter and of the universe; it has brought us a better understanding of the nature of life and of its continuous development. Technology m the application of science m has made big advances that have benefited us in nearly every part of life.
    The continuation of such activities in the twenty-first century will result in even greater advantages to human beings: in pure science -- a wider and deeper knowledge in all fields of learning; in applied science -- a more reasonable sharing of material benefits, and better protection of the environment.
    Sadly, however, there is another side to the picture. The creativity of science has been employed in doing damage to mankind.  The application of science and technology to the development and production of weapons of mass destruction has created a real danger to the continued existence of the human race on this planet. We have seen this happen in the case of nuclear weapons, Although their actual use has so far occurred only in the Second World War, the number of nuclear weapons that were produced and made ready for use was so large that if the weapons had actually been used, the result could have been the ruin of the human race, as well as of many kinds of animals.
    William Shakespeare said, “The web of our life is of a mingled yarn (纱线), good and ill together.” The above brief review of the application of only one part of human activities----- science seems to prove what Shakespeare said. But does it have to be so? Must the ill always go together with the good? Are we biologically programmed for war?
    小题1:Which of the following best shows the structure of the passage?
    A．B．C．D．
    小题2:From the fourth paragraph, we can infer that________.
    A．a great many nuclear weapons were actually used for war
    B．a large number of nuclear weapons should have been used for war
    C．the author is doubtful about the ruin of human beings by nuclear weapons
    D．the author is anxious about the huge number of nuclear weapons on the earth
    小题3:The underlined word "mingled" in the last paragraph most probably means________.
    A．simpleB．mixedC．sadD．happy
    小题4:What do you think the author is most likely to suggest if he continues to write?
    A．Further application of science to war.
    B．More reading of William Shakespeare.
    C．Proper use of science in the new century.
    D．Effective ways to separate the good from the ill.

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    Only about half of this year’s high school graduates have the reading skills they need to succeed in college, and even fewer are prepared for college-level science and math courses, according to a yearly report from ACT, which produces one of the nation’s leading college admissions tests.
    The report, based on scores of the 2005 high school graduates who took the exam, some 1.2 million students in all, also found that fewer than one in four met the college-readiness benchmarks①in all four subjects tested: reading comprehension, English, math and science.
    ACT sets its college-readiness benchmarks — including the reading comprehension benchmark, which is new this year—by correlating②earlier students’ ACT scores with grades they actually received as college freshmen. Based on that data, the benchmarks indicate the skill level at which a student has a 70 percent likelihood③ of earning a C or better, and a 50 percent chance of earning a B or better.
    Among those who took the 2005 test, only 51 percent achieved the benchmark in reading, 26 percent in science, and 41 percent in math; the figure for English was 68 percent. Results from the new optional ACT writing test, which was not widely taken this year, were not included in the report.
    About 40 percent of the nation’s 2005 high school graduates took the ACT, and the average overall score was unchanged from the year before. Minority students make up 27 percent of all ACT test takers. Besides, there are also other worrying trends in the ACT report as well, including a continuing decline in the percentage of students planning to major in engineering, computer science and education.
    Notes:
    ① benchmark  n. 基准
    ② correlate  v. 联系
    ③ likelihood  n. 可能性
    1. The report from ACT mainly tells readers the problem that ______.
    A. few minority students graduates took ACT
    B. many who intend to go to college are not ready
    C. the college-readiness benchmarks is high this year
    D. the tests for some subjects are too difficult
    2. According to the benchmarks in 2005, about how many students will not earn C?
    A. 30 percent.      B. 70 percent.      C. 50 percent.       D. 26 percent.
    3. Which of the following pictures can correctly show the numbers of the students who achieve the benchmark in different subjects?
    A.        B.
    C.      D.
    4. Which of the followings can be found in the report from ACT in 2005?
    A. The report about the writing test is very objective.
    B. More boy students are not good at science and math.
    C. The percentage of students majoring science declined.
    D. The average score of 2005 ACT participants changed greatly.

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    Laptop computers are popular all over the world. People use them on trains and airplanes, in airports and hotels. These laptops connect people to their workplace. In the United States today, laptops also connect students to their classrooms.
    Westlake College in Virginia will start a laptop computer program that allows students to do schoolwork anywhere they want. Within five years, each of the 1500 students at the college will receive a laptop. The laptops are part of a ＄10 million computer program at Westlake, a 110-year-old college. The students with laptops will also have access to the Internet. In addition, they will be able to use e-mail to “speak” with their teachers, their classmates, and their families. however, the most important part of the laptop program is that students will be able to use computers without going to computer labs. They can work with it at home, in a fast-food restaurant or under the trees—anywhere at all!
    Because of the many changes in computer technology, laptop use in higher education, such as colleges and universities, is workable. As laptops become more powerful, they become more similar to desktop computers. In addition, the portable computers can connect students to not only the Internet, but also libraries and other resources. State higher-education officials are studying how laptops can help students. State officials are also testing laptop programs at other universities, too.
    At Westlake College, more than 60 percent of the staff use computers. The laptops will allow all teachers to use computers in their lessons. As one Westlake teacher said, “ Here we are in the middle of Virginia and we’re giving students a window on the world. They can see everything and do everything.”
    小题1:The main purpose of the laptop program is to give each student a laptop to _______.
    A．use for their schoolworkB．access the Internet
    C．work at homeD．connect them to libraries
    小题2:Why is the word “speak” in the second paragraph in quotation marks(引号)?
    A．They don’t really talk.B．They use the computer language.
    C．Laptops have speakers.D．None of the above reasons is correct.
    小题3:Which of the following is true about Westlake College?
    A．All teachers use computers.B．1500 students have laptops.
    C．It is an old college in America.D．Students there can do everything.
    小题4:A window on the world in the last paragraph means that students can _______.
    A．attend lectures on information technology
    B．travel around the world
    C．get information from around the world
    D．have free laptops
    小题5:What can we infer from the passage?
    A．The program is successful.B．The program is not workable.
    C．The program is too expensive.D．We don’t know the result yet.

    查看答案和解析>>

    科目：高中英语 来源：不详 题型：阅读理解

    The only way to travel is on foot
    The past ages of man have all been carefully labeled（标记）by anthropologists（人类学家）. Descriptions like ‘Palaeolithic(旧石器时代) Man’, ‘Neolithic Man’, etc., neatly（干净地；整洁地） sum up whole periods. When the time comes for anthropologists to turn their attention to the twentieth century, they will surely choose the label ‘Legless Man’. Histories of the time will go something like this: ‘in the twentieth century, people forgot how to use their legs. Men and women moved about in cars, buses and trains from a very early age. There were lifts and escalators（自动电梯，自动扶梯）in all large buildings to prevent people from walking. This situation was forced upon earth dwellers（居民） of that time because of miles each day. But the surprising thing is that they didn’t use their legs even when they went on holiday. They built cable railways, ski-lifts and roads to the top of every huge mountain. All the beauty spots on earth were marred （糟蹋）by the presence of large car parks. ’
    The future history books might also record that we were deprived（剥夺） of the use of our eyes. In our hurry to get from one place to another, we failed to see anything on the way. Air travel gives you a bird’s-eye view of the world – or even less if the wing of the aircraft happens to get in your way. When you travel by car or train a blurred image of the countryside constantly smears the windows. Car drivers, in particular, are forever obsessed with the urge to go on and on: they never want to stop.
    Is it the lure of the great motorways, or what? And as for sea travel, it hardly deserves mention. It is perfectly summed up in the words of the old song: ‘I joined the navy to see the world, and what did I see? I saw the sea.’ The typical twentieth-century traveler is the man who always says ‘I’ve been there. ’ You mention the remotest, most evocative place-names in the world like El Dorado, Kabul, Irkutsk and someone is bound to say ‘I’ve been there’ – meaning, ‘I drove through it at 100 miles an hour on the way to somewhere else. ’
    When you travel at high speeds, the present means nothing: you live mainly in the future because you spend most of your time looking forward to arriving at some other place. But actual arrival, when it is achieved, is meaningless. You want to move on again. By traveling like this, you suspend all experience; the present ceases to be a reality: you might just as well be dead. The traveler on foot, on the other hand, lives constantly in the present. For him traveling and arriving are one and the same thing: he arrives somewhere with every step he makes. He experiences the present moment with his eyes, his ears and the whole of his body. At the end of his journey he feels a delicious physical weariness. He knows that sound. Satisfying sleep will be his: the just reward of all true travellers.
    1. Anthropologists label nowadays’ men ‘Legless’ because
    A . people forget how to use his legs.            B  people prefer cars, buses and trains.
    C  lifts and escalators prevent people from walking. D  there are a lot of transportation devices.
    2. Travelling at high speed means
    A people’s focus on the future.   B a pleasure.
    C satisfying drivers’ great thrill.  D a necessity y of life.
    3. Why does the author say ‘we are deprived of the use of our eyes’ ?
    A  People won’t use their eyes.     B In traveling at high speed, eyes become useless.
    C  People can’t see anything on his way of travel.   D  People want to sleep during travelling.
    4. What is the purpose of the author in writing this passage?
    A Legs become weaker.   B Modern means of transportation make the world a small place.
    C There is no need to use eyes.    D The best way to travel is on foot.
    5. What does ‘a bird’s-eye view’ mean?
    A  See view with bird’s eyes.    B  A bird looks at a beautiful view.
    C It is a general view from a high position looking down.   D  A scenic place.

    查看答案和解析>>

    同步练习册答案