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科目:高中英语 来源:英语教研室 题型:050
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export(出口)at good prices. By drawing attention to new ideas, it helps greatly to raise standards of living. By helping to increase demand, it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see a product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the color of a shirt is a bit persuasive(有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
(1) By the first sentence of the passage the writer means that ________.
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A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is a waste of money
C.advertising costs more money than everything else
D.money on advertising is worth spending
(2) In the passage, which of the following is NOT included in the advantages of advertising?
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(3) The writer thinks that the well-known TV person is ________.
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A.quite right in passing his judgement on advertising
B.interested in nothing but the buyers' attention
C.correct in telling the difference between persuasion and information
D.obviously unfair in his views on advertising
(4) In the writer's opinion, ________.
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A.advertising can seldom bring material interest to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
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科目:高中英语 来源:英语教研室 题型:054
阅读下面短文,从短文后所给各题的四个选项中选出能填入空白处的最佳选项.
I was six when I joined my father and two elder brothers at sunrise in the fields of Eufaula, Okla. ___1___ the time I was eight I was helping dad fix up old furniture. He gave me a cent for every nail I ___2___ out of old boards.
I got my frist ___3__ job, at JM's Restaurant in town, when I was 12. My main responsibilities(职责)were ___4___ tables and washing dishes, ___5___ sometimes I helped cook.
Every day after school I would ___6___ to JM's and work until ten. Even on Saturdays I ___7___ from two until eleven. At that age it was difficult going to work and ___8___ my friends run off to swim or play. I didn't necessarily like work, but I loved what working ___9___ me to have. Because of my ___10___ I was always the one buying when my friends and I went to the local Tastee Freez. This made me ___11___.
Word that I was trustworthy and hard-working ___12___ around town. A local clothing store offered me credit(赊账) ___13___ I was only in seventh grade. I immediately ___14___ a $ 68 sports coat and a $ 22 pair of shoes. I was ___15___ only 63 cents an hour, and I already owed the storekeeper $ 90! So I learned ___16___ the danger of easy credit. I paid it ___17___ as soon as I could.
My first job taught me self-control, responsibility and brought me a___18___of personal satisfaction few of my friends had experienced. As my father, ___19___ worked three jobs, once told me,“If you ___20___ sacrifice(奉献)and responsibility, there are not many things in life you can't have.” How right he was.
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科目:高中英语 来源: 题型:
—Would you like to join me for a quick lunch before class?
— , but I promised Nancy to go out with her.
A. I’d like to B.I like it C.I don’t D.I will
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科目:高中英语 来源:2012-2013学年江苏省如皋中学高二10月阶段练习英语试题(带解析) 题型:完型填空
College is a big deal for American students as well as for Chinese students. During the college __41__, some parents become extremely worried. This may only __42__ the pressure.
Before I applied to the college, I told my parents I would get everything __43__ out. If I needed any help, I promised that I would ask them.
As it __44_ out, I had no problem putting everything together on my __45__, including my resume(履历) and a basic outline of my activities in high school. The __46__ part where I asked for my parents' advice was the essays. In writing and revising the essays, I needed feedback(反馈) from an audience. As my parents know me better than __47__ else, they were __48__for the job.
The essays are extremely important in college admissions. In a competitive pool of applicants, the test scores and activities, as well as the recommendations are all going to be very __49__. The essays are the one area in which students can make themselves stand __50__. Essays don't have to be big and complicated. I wrote three essays, all __51__ on small matters and using simple sentences. The admission officers have to read hundreds of essays a day; they are already __52__ of SAT vocabularies and long sentences. __53__, a straightforward writing style is refreshing to their eyes as well as their minds. Essays were the key to my success in the admission game. I just wrote about what I wanted to say, not what I thought the admission officers __54__ to hear.
In my main narrative-style __55__, I told the story of my American journey at the age of 14. During that time, I was not bogged down(陷入) by trying to fit into a new __56__; instead, I looked up to Mother Teresa for guidance and strength. I found my new __57__ and grew to love the name Teresa and the memories it held.
In my two minor essays, I __58__ the major events of my life, why I loved writing and why my dad is the person who has the greatest influence on me. Both provided details of my character. The essay about writing, which is titled, “I Shall Not Live in Vain” (__59__ by an Emily Dickinson poem), earned a lot of praise.
It is __60__ I really looked into my heart and thought deeply in order to reach my answers.
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科目:高中英语 来源: 题型:
— Would you like to join me for a quick lunch before class?
— ______, but I promised Nancy to go out with her.
A. I’d like to B. I like it C. I don’t D. I will
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