An advertisement provides information and uses ________ language and exciting images to encourage people to buy a product.
| A．exact | B．special | C．stressed | D．persuasive |
科目：高中英语 来源： 题型：阅读理解
There is an endless supply of stories about sleepwalkers (梦游者). People have been said to climb on roofs, solve mathematical problems, write music, walk through windows, and do murder in their sleep.
In Revere, Massachusetts, a hundred policemen searched for a lost boy who left his home in his sleep and woke up five hours later on a strange sofa in a strange living room, with no idea how he had got there.
At the University of Lowa, WWW.K**S*858$$U.COMa student was reported to have the habit of getting up in the middle of the night and walking three-quarters of a mile to the Lowa River. He would take a swim and then go back to his room to bed.
An American expert on sleep claims (声称) that he has never seen a sleepwalker. He is said to know more about sleep than any other living man, and during the last thirty-five years he has lost a lot of sleep watching people sleep. He says, “Of course, I know that there are sleepwalkers because I have read about them in the newspapers. But none of my sleepers ever walked, and if I were to advertise for sleepwalkers for an experiment, I doubt whether I would get many takers (应征者).”
Sleepwalking, however, is a scientific reality. It is one of those strange things that sometimes look quite fantastic (怪诞的). Doctors say that sleepwalking is much more common than is generally supposed. Many sleepwalkers do not try to find help and their sleepwalking is never recorded.
Generally speaking, sleepwalkers are people who ________.
A. climb on roofs B. walk through windows
C. do fantastic things during their sleep D. walk in a half-awake state
It was reported that a boy ________.
A. was found on a strange sofa, telling how he had got there
B. slept in his own room but woke up in a strange room
C. lost his way five hours after he left home
D. was searched for by policemen when he lost his way
There was a college student who got into the habit of ________.
A. getting up in the middle of the night and walking down to the river
B. walking three-quarters of a mile every day
C. swimming in the Lowa River before going to bed
D. walking about before he went to bed
Why do people think sleepwalking is nothing but a fantastic thing which doesn’t have any explanation?
A. It is so common that it needn’t be recorded.
B. Scientists take no interest in it.
C. Most sleepwalkers do not seek help for their problem.
D. No records about it have been made.
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科目：高中英语 来源： 题型：阅读理解
In early summer, one of the most popular fruits is strawberry(草莓). It is said strawberry is the “Queen of fruit” as it has many nutritious elements. But many people feel that the strawberry in the current market tastes different as many strawberries are artificially(人工地)grown and some even have a scent of pesticides(杀虫剂). So finding naturally-grown strawberries is a hot issue. There are some places where you can not only find tasteful strawberries, but also enjoy picking them.
Tianxing Strawberry-Picking Garden
As one of the biggest strawberry-growing areas, Tianxing is known for its healthy fruits. The strawberries here are pesticide-free with no artificial coloring. And now the farm has a special offer that you can get a kilogram of strawberries for only 12 yuan. Here, visitors can have fun picking strawberries as well as taste their freshness. And if you are a newcomer, you can get a discount card and enjoy an extra 20 percent discount on your next purchase.
Address: Xinzhuang Village, Xingshou Town, Changping District, Beijing.
Tel: 13910667270
Taolin Strawberry Garden
This garden is not as famous as the first one, but it is a quiet place for relaxing. The strawberries here are much cheaper than those sold in markets. It only costs 6 yuan per kilogram. You can also buy freshly-picked lettuce and Tonghao, a green vegetable. You can have fun picking strawberries in person, but you can’t taste them for free.
Address: Linzhuang Village, Xingshou Town, Changping District, Beijing.
Tel: 010-88413840
New Special Limited-Time Offers:
Buy 20kg, Get 1kg Free
Baihe Green Strawberry Garden
Baihe Town is the biggest strawberry-picking area. Known for the freshest and healthiest strawberries, this place is named as the “Hometown of Strawberries”. The price for this fruit is about 12 yuan per kilogram. And you can bargain(讲价) with the local sellers for further discounts.
Address: Zhaotun Village, Baihe Town, Qingpu District, Shanghai.
Tel: 13803456780
64. People prefer naturally-grown strawberries mainly because _______ .
A. they contain many nutritious elements
B. they have a different scent
C. they are pesticide-free and tasteful
D. they are cheaper and bigger
65. Which of the following is WRONG about Taolin Strawberry Garden?
A. It is not better known than Tianxing Strawberry-Picking Garden.
B. Besides strawberries, you can buy green vegetables from it.
C. You can have fun picking strawberries as well as taste them as you like.
D. If you buy 20 kilograms strawberries, you should at most pay 114 yuan.
66. Baihe Town is praised as the “Hometown of Strawberries” chiefly because _______ .
A. it is the biggest strawberry-picking area in the world
B. the place produces strawberries of high quality
C. the place is the home to strawberries
D. you will enjoy special prices because people there are friendly
67. What is the purpose of writing the passage?
A. To advertise strawberry gardens.
B. To show the magic of strawberries.
C. To tell the difference between artificially-grown strawberries and naturally-grown strawberries.
D. To tell us the joys of picking and buying strawberries.
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科目：高中英语 来源：2011届四川省南充高中高三上学期第四次月考英语卷 题型：阅读理解
A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, 1 spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No l0 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try your umbrella again, and if it fails, I will buy you a new one."
The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well-known."
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
【小题1】 This is a story about_______.
| A．how a man lost and found his umbrella |
| B．how to make an effective advertisement |
| C．how to find lost things |
| D．how to put an advertisement in the newspaper |
| A．he was rich enough to afford an umbrella | B．he was quite sure of his success |
| C．he was not sure he would get the umbrella back | D．he was ready to help others |
| A．the man got his umbrella back | B．the man wasted some money advertising |
| C．the man found his umbrella | D．someone found his umbrella |
| A．left the umbrella in the City Church | B．found the umbrella at No. I 0 Broad Street |
| C．gave the message to the man | D．left the umbrella at No. 10 Broad Street |
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科目：高中英语 来源：2011年四川普通高等学校全国招生统一考试英语试卷 题型：阅读理解
Exploit your parking space
An unused parking space or garage can make money. If you live near a city center or an airport, you could make anything up to £200 or £300 a week. Put an advertisement（广告）for free on Letpark or Atmyhousepark.
Rent（出租）a room
Spare room? Not only will a lodger（房客）earn you an income, but also, thanks to the government-bac
ked “rent a room” program, you won’t have to pay any tax on the first £4500 you make per year. Try advertising your room on Roomspare or Roommateeasy.
Make money during special events
Won’t wan
t a full-time lodger? Then rent on a short-term basis. If you live in the capital, renting a room out during the Olympics or other big events could bring in money, Grashpadder can advertise your space.
Live on set
Renting your home out as a “film set” could earn you hundreds of pounds a day, depending on the film production company and how long your home is needed. A quick search on the Internet will bring up dozens of online companies that allow you to register your home for free—but you will be charged if your home gets picked.
Use your roof
You need the right kind of roof, but some energy companies pay the cost of fixing solar equipment(around￡14,000), and let you use the energy produced for nothing. In return, they get paid for unused energy fed back into the National Grid. However, you have to sign a 25-year agreement with the supplier, which could prevent you from changing the roof.
【小题1】
If you earn ￡5000 from renting a room in one year, the tax you need to pay will be based on ______.
| A．￡800 | B．￡500 | C．￡4500 | D．5000 |
| A．On Letpark. | B．On Roomspare. |
| C．On Grashpadder. | D．On Roommateeasy. |
| A．sign an agreement with the government |
| B．pay around ￡14,000 for the equipment |
| C．sell the roof to some energy companies |
| D．keep the roof unchanged for within 25 years |
| A．Lodgers. | B．Advertisers. |
| C．House owners. | D．Online companies |
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科目：高中英语 来源：2012-2013学年江西南昌10所省高三第二次模拟突破冲刺（七）英语试卷（解析版） 题型：阅读理解
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
1.Who is to blame for the tragedy of Changchun infant according to the passage?
A．The baby’s father B．Buick and Hyundai dealership
C．Weibo D．Not clear
2.Which of the following statements is correct?
A．The missing infant was found alive in the stolen car.
B．Micro blog marketing of tragic infant death fuels firestorm of criticism.
C．People can’t see the two posts any more because they were deleted.
D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.
3.What does the underlined word – “despicable” in paragraph 4 mean?
A．Immoral B．Important C．Distinguished D．Considerable
4.The reason why Hyundai’s post was worse than Buick’s is that _________.
A．Hyundai dealership didn’t make an apology on Weibo
B．Buick dealership expressed its deeply sympathy and condolences
C．Hyundai’s post was made after people knew the infant had died
D．Buick’s car was more advanced on its GPS system
5.In the last paragraph, the author encourages people _____________.
A．not to sink below the moral bottom line
B．not to sympathize our fellow man
C．to think twice before making decision
D．to magnify the mistakes people make
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