Women turn to online shopping
Women have jumped ahead of men for the first time in using the Internet to do their holiday shopping，according to a study published last week in the US.
For years men have been more likely to shop on the Internet than women，but during the 2004 holiday season 58 percent of those making online purchases were women.
“It shows how mainstream the Internet is becoming”，said Lee Rainie，a director of the Pew Internet and American Life Project group，which carried out the study.
Rainie said it was only a matter of time before women shoppers caught up with men. This is because women traditionally make decisions about spending.
Users were more likely to shop online to save time. Internet users between the ages of 18 and 29 were responsible for some of the most dramatic（显著的）increases in the online gift-buying population this time around.
However，three-quarters of the US Internet users did not buy holiday gifts online in 2004．They worried about credit card security，or just compared online prices with off-line prices，then dashed off to the shops to get the best deals.
“But even if shoppers don’t buy online，websites are becoming promotion tools for stores，”said Dan Hess，vice president of Comscore Networks Inc．Hess said that actually most stores’ websites can make shoppers fully believe the security of their credit card numbers. And most are able to ensure that gifts arrive on time.
“It’s all about making the shopping experience more efficient，more reliable and more comfortable，” Hess said.
【小题1】Which of the following statements is true?
| A．There were fewer women online shoppers than men in 2004． |
| B．Most of the Internet users between the ages of 18 and 29 are women. |
| C．People in the US were more likely to buy gifts online. |
| D．More women shopped online than men in 2004. |
| A．men usually decide how to spend money in the family |
| B．women usually decide what to buy in the family |
| C．the Internet is used in all the shops. |
| D．more and more shops will sell their goods online. |
| A．American people only buy gifts in holidays. |
| B．Shopping online is fun for women. |
| C．Shopping off-line provides better service. |
| D．Young people like to do gift-shopping online. |
【小题1】D
【小题2】B
【小题3】D
解析试题分析：本文讲述了现在网上购物的主流变成了女性为主，文章分析了原因，因为女性是家里购物的做决定的人。同时也告诉我们网络购物人群有年轻化的趋势。
【小题1】D 细节题。根据文章第二段For years men have been more likely to shop on the Internet than women，but during the 2004 holiday season 58 percent of those making online purchases were women可知在2004年百分之58的网上购物的人是女性，超过了男性。故D正确。
【小题2】B 细节题。根据文章第4段This is because women traditionally make decisions about spending.可知通常在家庭里做购物决定的都是妈妈。故B正确。
【小题3】D 推理题。根据文章第五段Internet users between the ages of 18 and 29 were responsible for some of the most dramatic（显著的）increases in the online gift-buying population this time around.可知网络购物主要是年轻人。故D正确。
考点：考察社会现象类短文阅读
阅读快车系列答案科目：高中英语 来源： 题型：阅读理解
You probably hear it all the time — people telling you to “learn English”. But does this mean children in English-speaking countries don’t need to bother learning a new language? Not at all. In fact, an even larger number of young people will soon be taught foreign languages, thanks to the mental advantages of bilingualism.
Psychologists once thought that growing up bilingual might lead to verbal delays－a late or absent development of talking. But US magazine Scientific American has revealed that this is not true, and reported that children who speak more than one language “show greater mental flexibility, a superior grasp of abstract concepts and a better working memory.” As the New York Times put it, “being bilingual, it turns out, makes you smarter.”
In Europe, learning foreign languages is increasingly popular. A European report shows that from 2005-2010, the percentage of European students learning a foreign language rose from 67.5 percent to 79.2 percent. Most European kids start learning another language at age 6. In Belgium, it starts at 3. New reforms being introduced in the UK will mean all children could be taught a foreign language, such as Mandarin or Greek, from the age of 7. The most popular foreign language for European kids was English, followed by German and French.
In comparison, Americans don’t give a fig for learning foreign languages. Compared to 50 percent of European adults who are bilingual, only 9 percent of adults in the US are fluent in more than one language, according to a 2011 report. American students are often not exposed to a second language until high school.
However, recent statistics show demand is growing in the US for people to become more bilingual. According to a USA Today chart released in July, 21 percent of US children speak another language at home. A number of institutions in the country are also pushing foreign languages in schools. Three school districts in Delaware will launch Chinese and Spanish programs next year. More people are learning Chinese, French and Spanish.
【小题1】Psychologist used to believe that children who grow up bilingual ________.
| A．are more flexible mentally |
| B．are slow in the development of talking |
| C．have a poorer working memory |
| D．are smarter in understanding abstract concept |
| A．Americans are more interested in learning another language than Europeans |
| B．British kids began to learn foreign languages at the earliest age |
| C．21% of US children study a foreign language in the school |
| D．not all schools in America are teaching foreign languages |
| A．attach importance to |
| B．have talent for |
| C．invest money in |
| D．have demand for |
| A．Mandarin and Greek. |
| B．English, German and French. |
| C．Chinese, French and Spanish. |
| D．Chinese, German and Greek. |
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科目：高中英语 来源： 题型：阅读理解
Advertisers tend to think big and perhaps this is why they’re always getting criticism. Their critics（批评家）seem to resent（对...不满） them because they have a gift for self-promotion and because they have so much money to throw around. ‘It’s unjust,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws(内部规则) while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration(定量) of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue（收益）. The fact that we pay so little for our daily paper or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch（giving birth）, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
【小题1】What is main idea of this passage?
| A．Advertisements. |
| B．Advertisements bring fun to readers. |
| C．Advertisers perform a useful service to communities. |
| D．The costs of advertisements. |
| A．appreciative. | B．trustworthy. | C．critical | D．dissatisfactory. |
| A．Because advertisers often brag(自夸). |
| B．Because critics think advertisement is a “waste of money”. |
| C．Because customers are encouraged to buy more than necessary. |
| D．Because customers pay more. |
| A．Advertisement makes contribution to our pockets and we may know everything. |
| B．We can buy what we want. |
| C．Good quality products don’t need to be advertised. |
| D．Advertisement makes our life colorful. |
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科目：高中英语 来源： 题型：阅读理解
I have had just about enough of being treated like a second-class citizen, simply because I happen to be that unfairly treated member of society --- a customer. The more I go into shops and hotels, banks and post offices, railway stations, airports and the like, the more I am convinced the things are being run merely to suit the firm, the system, or the union. There seems to be a deceptive (欺骗的) new motto for so-called “service” organizations --- Staff Before Service.
How often, for example, have you queued for what seems like hours at the Post Office or the supermarket because there was not enough staff on duty to manage all the service grilles or checkout counters? Surely in these days of high unemployment it must be possible to hire cashiers and counter staff. Yet supermarkets, hinting darkly at higher prices, claim that uncovering all their cash registers at any one time would increase operating costs. And the Post Office says we cannot expect all their service grilles to be occupied “at times when demand is low”.
It is the same with hotels. Because waiters and kitchen staff must finish when it suits them, dining rooms close earlier or menu choice is cut short. As for us guests, we just have to put up with it. There is also the nonsense of so many friendly hotel night porters having been thrown out of their jobs in the interests of “efficiency” and replaced by coin-eating machines which offer everything. Not to mention the tea-making kit in your room a kettle with a mixed collection of tea bags, plastic milk boxes and lump sugar. Who wants to wake up to a raw teabag? I do not, especially when I am paying for “service”.
Can it be stopped, this worsening of service, this growing attitude that the customer is always a trouble? I angrily hope so because it is happening, sadly, in all walks of life.
Our only hope is to hammer home our anger whenever and wherever we can and, if all else fails, bring back into practice that other, older slogan --- Take Our Deal Elsewhere.
【小题1】The writer feels that nowadays customers __________.
| A．have become victims of modern organizations |
| B．are unworthy of proper consideration |
| C．have received high quality service |
| D．deserve the lowest status in society |
| A．customers’ demands have greatly changed |
| B．customers’ needs have become more complex |
| C．the staff receive more consideration than customers |
| D．staff members are less considerate than their employers |
| A．not having enough male staff on duty |
| B．difficulties in hiring more efficient staff |
| C．not providing enough staff on purpose to reduce budget |
| D．lack of cooperation between staff members |
| A．go to other places where good service is available |
| B．put up with the rude manners of the staff |
| C．try to control his temper when ill-treated |
| D．be patient when queuing before checkout counters |
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科目：高中英语 来源： 题型：阅读理解
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies, the distinction has become unclear because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legal needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main classes are convenience goods and shopping goods. Two lesser types are specialty goods and unsought(主动提供的) goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) should be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought without enough thinking; someone has a sudden desire for an ice cream sundae(圣代) on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes; those that are recognized as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as essentially different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence(优先) over price, or they will not matter at all.
【小题1】It can be learned from the first paragraph that ______.
| A．a writer needs a word processor |
| B．needs and wants can’t be separated clearly |
| C．the way to distinguish the products is unimportant |
| D．a computer is a need rather than a want |
| A．goods are classified differently in different countries |
| B．the types of the product lie on the people rather than its nature |
| C．Frenchmen often drink but Americans sometimes do |
| D．one product may belong to many types |
| A．are convenient to purchase |
| B．are purchased without enough thinking |
| C．people “want but don’t need” |
| D．people are in constant need of |
| A．consumers don’t care where to buy them |
| B．consumers spend much time searching for |
| C．satisfy similar needs of the consumer |
| D．can be found in nearly every shop |
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科目：高中英语 来源： 题型：阅读理解
You hear a rumor（谣言）from a friend,who heard it from another friend,who read it on a note passed in math class,which was written by somebody who probably just made it up．Chances are rumors are always spreading around your school．Sometimes it can be very hurtful．But why do people still do so?
When people are feeling bad about themselves,they sometimes think they’ll feel better if there were someone worse off than they are．It’s okey being near the bottom,as long as they’re not actually on the bottom．The easiest way for them to make sure someone else is on the bottom is to make up a rumor that puts him or her there．
If everybody else is spreading rumors,you might feel you have to do the same thing in order to fit in．Unfortunately,the person who the gossip or rumor is about is usually let out of the group for the same reason that you’re let into it．
When you know a secret that nobody knows,or are the first person in your group to hear a rumor,it can make you the center of attention．A rumor or piece of gossip is sometimes like money;telling it to people is like buying their attention．Certain people always want to be at the top of the ladder（梯子）．You probably know at least one person who wishes to be the leader,and make all the decisions．One way they do this is by reducing the status（地位）of another person．Spreading rumors and gossip is one way people reduce another person’s status．学科网
Sometimes a period when everyone is happy and getting along just seems kind of dull．Spreading rumors might get two people to start a fight,and that would make life a little more exciting．All those newspapers and TV shows full of gossip about famous people are proving that rumors are a popular form of entertainment．
【小题1】We know from Paragraph 2 that some people spread rumors to _______．
| A．be more confident | B．feel like part of a group |
| C．attract attention | D．be more powerful |
| A．love looking down from a high position． |
| B．hope to become leaders． |
| C．are not afraid of falling down． |
| D．are fond of spreading rumors． |
| A．Famous people like spreading rumors． |
| B．Rumors can make people feel bored． |
| C．Some people seek excitement from rumors． |
| D．There are many rumors in newspapers． |
| A．what rumors mean | B．how hurtful a rumor is |
| C．how people spread rumors | D．why people spread rumors |
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科目：高中英语 来源： 题型：阅读理解
If you’re among the millions of Americans packing their vocation bags for summer trips, don’t forget, however, that as soon as you step off the plane, you’re expected to follow that country’s laws. We took a look at one of the top countries Americans are most likely to visit and what might happen if you got caught.
Mexico
Smoking marijuana(大麻): If police find you smoking a cigarette which contains marijuana, they will most likely detain you overnight and you will get a fine.
Carrying a firearm: You might be able to walk around with a gun in Texas, but that isn’t so in Mexico, so leave your gun behind. If you wish to go hunting in Mexico, you can apply for a gun permit but are expected to be charged $5,000. If you are caught bringing a firearm, Mexican policeman may take away your car and arrest you. An arrested American may spend months in prison while his or her case is being looked into.
Driving 70 mph on the highway: Speed limits are on the lower side. Depending on what type of highway you’re driving on, you shouldn’t go faster than 60mph. The police enforce (执行) the speed limit, but most local police don’t have radars(无线电探测器). The maximum fine for speeding is about $40. To scare (吓得某人做……) tourists into paying the fine “on the spot”, sometimes police will threaten to keep your driver’s license (驾照). This is illegal.
【小题1】Which of the following statements are not true?
| A．The laws in Texas are different from the ones in Mexico. |
| B．People will be fined if they smoke marijuana. |
| C．People will be arrested if they are caught bringing a gun. |
| D．The police in Mexico have the right to keep the drivers’ license. |
| A．drive on the lower side of the street |
| B．keep an eye out on the radars |
| C．limit their car speed |
| D．pay the fine on the spot. |
| A．arrest | B．fine | C．punish | D．destroy |
| A．Different countries have different regulations． |
| B．Different countries have the same regulations． |
| C．Americans like to visit other countries． |
| D．Mexico police aren't friendly． |
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科目：高中英语 来源： 题型：阅读理解
High-quality customer service is preached（宣扬）by many, but actually keeping customers happy is easier said than done.
Shoppers seldom complain to the manager or owner of a retail store（零售店）, but instead will warn their friends, relatives, co-workers, strangers and anyone who will listen. Store managers are often the last to hear complaints. “Storytelling hurts retailers(零售商) and entertains consumers,” said Paula Courtney, President of the Verde group. “The store loses the customer, but the shopper must also find a replacement.”
The most common complaints include filled parking lots, cluttered（塞满了的）shelves, overloaded racks, out-of-stock items, long check-out lines, and rude sales people.
During peak shopping hours, some retailers solved the parking problems by getting moonlighting(业余兼职的) local police to work as parking attendants to direct customers to empty parking spaces. Retailers can relieve the headaches by redesigning store display, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions. Most importantly, sales people should be skillful and polite with angry customers.
“Retailers who’re enthusiastic and friendly are more likely to smooth over issues than those who aren't so friendly.” said Professor Stephen Hoch. “Maybe something as a greeter at the store entrance would help.”
Customers can also improve future shopping experiences by filling complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.
【小题1】Why are store managers often the last to hear complaints?
| A．Most shoppers won’t complain even if they have had unhappy experiences. |
| B．It is difficult for customers to have easy access to store mangers. |
| C．Few customers believe the service will be improved after their complaints. |
| D．Shoppers would rather tell their unhappy experiences to people around them. |
| A．The same products can be bought in other retail stores. |
| B．It is not likely the shopper can find the same products in other stores. |
| C．New customers are sure to replace old ones. |
| D．Not complaining to the manager causes the shopper some trouble too. |
| A．Hiring of efficient employees. |
| B．Manners of the salespeople. |
| C．Huge supply of goods for sale. |
| D．Design of the store display. |
| A．voice their dissatisfaction to store managers directly |
| B．settle their disagreements with stores in a friendly way |
| C．put pressure on stores to improve their service |
| D．shop around and make comparisons between stores |
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科目：高中英语 来源： 题型：阅读理解
Narayana Hrudayalaya, a complex of health centers based in southern India, offers low-cost, high-quality specialty care in a largely poor country of 1.2 billion people. By thinking differently about everything from the unusually high number of patients it treats to the millions for whom it provides insurance, the hospital group is able to continually reduce costs. Narayana Hrudayalaya’s operations include the world’s largest and most productive cardiac (心脏病的) hospital, where the average open-heart surgery runs less than $2,000, a third or less what it costs elsewhere in India.
Narayana Hrudayalaya’s origins date back to 2001, when it built its massive cardiac center on the outskirts （市郊）of Bangalore. But it has expanded since then into what founder Dr. Devi Shetty calls a “health city”, a series of centers specializing in eye, trauma（创伤）, and cancer care, Narayana Hrudayalaya now manages or owns hospitals in 14 other Indian cities.
Expanding access is paired with a ongoing focus on efficiency. Typically, says Shetty, private hospitals in India focus on patients who can easily afford treatment. “We did it the other way around,” he says. “This hospital is for poor people, but we also treat some rich people. We don’t look at people who are shabbily dressed and have trouble paying as outsiders.” Narayana Hrudayalaya’s flagship hospital has 3,000 beds and negotiates for better prices and buys directly from manufacturers, cutting out distributors（分销商）.
In addition to cost-cutting, Narayana Hrudayalaya finds creative ways to make the economics work. The company started a micro-insurance program backed by the government that enables 3 million farmers to have coverage for as little as 22 cents a month in premiums（保险费）. Patients who pay discounted rates are in effect compensated by those who pay full price
Doing something—doing more, actually—is the point. By 2017, Shetty, 58, plans to expand from 5,000 beds throughout India to 30,000. Before becoming one of India’s best-known health-care entrepreneurs, Shetty was its best-known heart surgeon. He was interrupted in surgery one day during the 1990s by a request to make a house call. “I said, ‘I don’t make home visits,’?” Shetty says, “and the caller said, ‘If you see this patient, the experience may transform your life.’”The request was from Mother Teresa. Inspired by her work with the poor, he then set out to create a hospital to deliver care based on need, not wealth. “One lesson she taught me,” he says, quoting a saying he keeps framed in his office, “is ‘Hands that sew are holier than lips that pray.’”
【小题1】Narayana Hrudayalaya started a micro-insurance to _______.
| A．cut down on the cost of the treatment |
| B．get the support of the government |
| C．make the company run smoothly |
| D．attract more people to its hospital |
| A．the cost of medicine care in India is very low |
| B．Shetty wouldn’t have succeeded without Mother Teresa |
| C．Shetty and his colleagues are likely to make home visits now |
| D．Shetty has expanded his hospitals to most of other cities in India |
| A．He wanted to build a health city. |
| B．He was motivated and decided to help more people. |
| C．He intended to develop his career in different areas. |
| D．He meant to help more poor people get free treatment. |
| A．It’s doing something and doing more that really matters. |
| B．It’s not easy to take positive action to contribute to society. |
| C．Healthcare workers are the holiest persons in the world. |
| D．Praying alone is of no significance in face of difficult situation. |
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