50.A.in particular | B.in reality | C.at least | D.first of all |
51.A.emphasize | B.doubt | C.overlook | D.believe |
52.A.denying | B.ensuring | C.arguing | D.proving |
53.A.Moving | B.Hoping | C.Starting | D.Failing |
54.A.markets | B.tastes | C.prices | D.expenses |
55.A.culture | B.social | C.financial | D.economical |
56.A.promise | B.plan | C.mistake | D.difference |
57.A.cost | B.opportunity | C.profit | D.budget |
58.A.as a result | B.on the whole | C.in conclusion | D.on the contrary |
59.A.huge | B.potential | C.extra | D.reasonable |
60.A.beliefs | B.loyalty | C.habits | D.interest |
61.A.altering | B.understanding | C.keeping | D.attracting |
62.A.Assumed | B.Respected | C.Established | D.Unexpected |
63.A.agreeable | B.flexible | C.friendly | D.sensitive |
64.A.unfair | B.difficult | C.essential | D.convenient. |
分析 本文是一篇议论文.主要论述了顾客的忠诚是企业成功的关键.在激烈的市场竞争中,谁能吸引并留住了客户谁就发展壮大.但是这个至理名言却被很多企业抛之脑后,确认顾客就是顾客,而事实上不把注意力放在吸引和留住顾客身上会使很多企业每年蒙受巨大损失.顾客的数量对一家公司而言至关总要,有很大的潜在利润,所以培养顾客对公司、企业的忠诚不可忽视.
解答 50.B 考查介词短语.in reality相当于in fact 事实上,根据前后句意:这听起来非常简单也易行,但是智慧的语言很快就会被遗忘.in reality在这里用于进一步说明事实的真相.in particular特别,尤其;at least至少;first of all 首先.利用排除法,故选B.
51.C 考查动词辨析. 根据前两句可知,一旦公司吸引了客户,他们经常忘记这个故事的第二部分,即留住客户.故选C.
52.B 考查动词辨析.破折号后面的"____ thatthe customer remains a customer"是用来解释说明前面的"what theyregard as the boring side of business"所知的内容的,故根据句意"确保客户仍然是客户"可知,B项符合语境.故选B.
53.D 考查动名词辨析.根据上文再联系本句可知,给公司造成重大损失的原因是没能够集中精力留住客户和吸引客户,fail to do sth.没能够做某事,符合句意,故选D.
54.A 考查名词辨析.根据句意可知,在不断变化的市场中,这不足为奇.故选A.
55.C 考查形容词辨析. 根据句意可知,到了现在组织才开始对这些丢失的机会醒悟过来并开始计算其中的资金联系.故选C.
56.D 考查名词辨析.根据固定搭配和语境可知,make a bigdifference有很大影响,有很大关系.故选D.
57.C 考查名词辨析.由第二段最后一句可知,应该是"导致(产生)百分之二十五到八十五的利润增长".故选C.
58.A 考查介词短语辨析.根据句意可知,假如客户第一次就接收到糟糕的产品或服务,结果他不会再来的,这样公司失去成千上万的潜在的利润.故选A.
59.B 考查形容词.根据语境可知,公司损失了很多潜在的利润.故选B.
60.B 考查名词辨析.根据语境可知,培育客户忠诚度背后的逻辑是不可能否认的.故选B.
61.C 考查动名词辨析.根据句意可知,事实上,大多数公司的市场努力集中在赢得客户,而很少关心留住他们.故选C.
62.C 考查过去分词辨析.根据句意可知,固定的客户往往买更多的产品,有预测性,在服务方面通常比新客户花费的少.故选C.
63.D 考查形容词辨析.根据语境可知,此外,固定的客户往往对价格不太敏感,他们可以提供口头的免费广告.故选D.
64.B 考查形容词辨析.根据语境可知,报留住客户也使竞争者很难进入市场或增长市场份额.故选B.
点评 解答此类题目可遵循以下步骤:第一步,通读全文,了解文章大意,获得整体印象,同时初选出一批较有把握的答案.第二步,边核对初选答案边补填留下的空格.如果短文难度较大,则可复读几遍,核对和确定答案.有些空一时决定不了,可作个记号,待复查时再确定. 第三步,复查定稿.从整体理解角度出发,仔细审核答案,确保意义上、语法上没有错误,同时对遗留下来的少数几个空格作最后选择.
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