You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:
“I can't believe it-Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”It is true, because everyone knows an ad is trying to persuade you to buy something.However, you don't know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so as to ________.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
2.Lorenzo Bertolla is ________.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of clothes
3.What can we infer from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tends to be more easily influenced by all kinds of ads.
C. That traditional advertising is too direct may lead to its decreasing effectiveness.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the passage?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
科目:高中英语 来源:浙江省杭州市2017届高三考前热身英语试卷 题型:阅读理解
When Regina Spektor moved to the Bronx from Russia as a young child of 9, she could speak no English and her family was so poor that they could afford nothing. Yet she carried with her a love of the piano and music.
"For me, the thing that I loved the most was playing the piano, so when we left Russia I was so afraid I would forget how to play and I would just find a little table and play my pieces," she told "When you spend your life doing something like playing the piano and then you take that away, it's so surreal."(离奇的)
Her father, Ilya Spektor, said that, little by little, the family saved enough money to afford their first apartment.
"I was a photographer and, in six weeks, I found my first job in a big photo lab in Manhattan," he said. On the subway one day, Ilya Spektor spotted a man carrying a violin case. The man also seemed to have an Eastern European accent. A conversation led to a visit and, eventually, Regina Spektor was introduced to Sonia Vargas, a piano teacher. She was a well-known professor who taught piano, took Spektor under her wing and trained her for years, at no cost. "I remember talking to Sonia," Spektor said. "She said that when a student is ready, a teacher appears. So she said that I must have been ready to study piano, and so that's why she came into my life."
"Immediately, how she played," Vargas said. "You can tell the sound. The sound tell you whether the person loves the instrument, loves the music."
Much later, while playing her own music and selling a CD that she'd created, Regina Spektor caught the attention of a music producer. The rest is history, complete with concerts around the world and performance in front of the Obamas at the White House.
Regina Spektor greatly appreciated her parents, piano teachers and friends for helping her become the musician she is. “I love the idea that if you’re walking toward the world, the world will take some steps towards you,” she said.
1.When Regina Spektor was in Russia, she _________.
A. spoke English very fluently B. could afford a new piano
C. learned how to play the piano D. was directed by a famous teacher
2.Why could Ilya Spektor make the acquaintance of Sonia Vargas?
A. Sonia Vargas was very famous. B. They were all Russians.
C. They had a common friend. D. Ilya Spektor was a good talker.
3.What does the author mainly want to tell us?
A. The world welcomes any musician.
B. Life is filled with struggles more than love.
C. Regina Spektor deserves to perform at the White House.
D. The world doesn’t ignore those who fight for their dreams.
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科目:高中英语 来源:江苏省牛津译林版英语Module5 Unit2 复习练习 题型:单项填空
Children_________ to difficult situations are better at handling those _________ tasks.
A. exposing; challenging B. exposed; challenged
C. exposed; challenging. D. exposing; challenged
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科目:高中英语 来源:江苏省牛津译林版英语Module5 Unit2 复习练习 题型:单项填空
________such heavy loss during the financial crisis, the businessman didn’t have the courage to go on.
A. To suffer B. Suffering
C. Having suffered D. Suffered
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科目:高中英语 来源:广东省广州市2016-2017学年高一下学期期中英语试卷 题型:单词拼写
1.The government has promised to take immediate _______________ (措施) to help the unemployed.
2.The village ______________ (围绕) by forests and mountains is one of the most beautiful villages in our country.
3.I stood on the stage, and my heart beat ______________ (激烈地、猛烈地).
4.Time _____________ (允许), I will go to see a movie after supper.
5.Everyone has his own _______________ (优点) and weaknesses.
6.He is deeply ______________ (虔诚的,信仰宗教的) and goes to churches twice every week.
7.The airline company has _________________ (道歉) for the delay of planes.
8.Regular exercise and a balanced diet are ________________ (有益的) to our health.
9.whether life will continue to ________________ (存在,生存) on the earth depends on whether the problem can be solved.
10.My father cheered me up and _________________ (使铭记) on me the value of hard work with his own experience.
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科目:高中英语 来源:广东省肇庆市2016-2017学年高二下学期期中考试英语试卷 题型:完形填空
The other day I was talking to a stranger on the bus; he told me that he had a good ______ in Chicago and he wondered if, by any chance, I ______ to know him . For a moment, I thought he might be ______ , but I could tell from the expression on his face that he was not. He was _____. I felt like saying that it was ridiculous (可笑的) to think that out of all the millions of people in Chicago I could possibly have ever bumped into his friend. But, ______, I just smiled and reminded him that Chicago was a very _____ city. He nodded, and I thought he was going to be content to drop the subject and talk about something else. But I was wrong. He was silent for a few minutes, and then he ______ to tell me all about his friend.
His friend’s main ______ in life seemed to be tennis. He was an excellent tennis player, and he even had his own tennis court(网球场). There were a lot of people with swimming _______, yet there were only two people with private tennis court; his friend in Chicago was one of them. I told him that I knew several ______ like that, including my brother, who was doctor in California. He ______ that maybe there were more private courts in the country, than he realized but he did not know of any others. Then he asked me ______ my brother lived in California. When I said Sacramento, he said that was a coincidence(巧合) ______ his Chicago friend spent the summer in Sacramento last year and he lived next door to a ______ who had a tennis court in his backyard. I said I felt that really was a coincidence because my next-door neighbour had gone to Sacramento last summer and had hired the house next to my brother’s house. For a moment, we stared at each other, but we did not say anything.
“Would your friend’s name happen(碰巧) to be Roland Kirkwood?” I asked finally. He laughed and said,“Yes. Would your brother’s name happen to be Dr Rey Hunter?” It was my ______ to laugh. “Yes,” I replied.
1.A. brother B. teacher C. neighbour D. friend
2.A. managed B. Happened C. tried D. wanted
3.A. expecting B. lying C. joking D. talking
4.A. funny B. serious C. careful D. disappointed
5.A. indeed B. actually C. instead D. exactly
6.A. famous B. interesting C. noisy D. big
7.A. began B. stopped C. refused D. failed
8.A. problem B. interest C. choice D. work
9.A. suit B. habit C. pools D. river
10.A. people B. players C. strangers D. friends
11.A. advised B. argued C. admitted D. announced
12.A. how B. whether C. when D. where
13.A. because B. if C. then D. though
14.A. doctor B. friend C. neighbour D. player
15.A. chance B. pleasure C. time D. turn
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科目:高中英语 来源:广东省肇庆市2016-2017学年高二下学期期中考试英语试卷 题型:单项填空
— I will have a math test tomorrow.
— ________
A. Good luck! B. Thank you!
C. Well done! D. The same to you!
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科目:高中英语 来源:河南省新乡市2016-2017学年高二下学期期末考试英语试卷 题型:阅读理解
Controlling your food longings and dropping pounds fast is easy: Just eat breakfast. The editors of Eat This, Not That! carried out researches to determine some best breakfast food for weight loss.
Black Beans
Protein, per 1/2 cup: 7g
Black beans will not only fill you up for hours but also help slim you down. Wake Forest Baptist Medical Center researchers found that with black beans consumed daily, study participants’ fat reduced by 4 percent over two years.
Peanut Butter
Protein, per 2 tbsp: 7—8g
While processed peanut butter is filled with sugar and oils, the real stuff is made with just two ingredients: salt and peanuts. The peanut is filled with heart-healthy monounsaturated fats. Nutritionist and personal trainer Kristin Reisinger suggests using the healthy fat in an AM smoothie.
Almond Butter
Protein, per 2 tbsp: 7—8g
“Almond butter is high in protein, fiber and monounsaturated fats,” says Martha McKittrick, RDN, CDE. “Studies have also shown that people who eat nuts are less likely to become overweight than those who avoid them, likely because it helps you feel fuller.” To get the benefits at breakfast, McKittrick suggests spreading some nut butter on the whole grain toast.
Eggs
Protein, per two large eggs: 13g
“Eggs are an excellent source of protein and other healthy nutrients including fat-burning choline(胆碱),” says McKittrick. Choline, also found in lean meats, seafood and collard greens, attacks the gene mechanism that causes your body to store fat around your liver, according to Zero Belly Cookbook. The more eggs you eat, the less egg-shaped you get.
1.Which two foods contain the same amount of protein?
A. Black beans and eggs
B. Almond butter and eggs
C. Black beans and peanut butter
D. Peanut butter and almond butter
2.How does Almond Butter help control weight?
A. It helps people sleep better B. It offers people more protein
C. It makes people feel fuller D. It makes people burn more calories
3.Which of the following foods contains fat-burning choline?
A. Shellfish B. Corn
C. Fat D. Tomatoes
4.What food will a doctor advise heart patients to eat?
A. Eggs B. Black beans
C. Peanut butter D. Almond butter
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科目:高中英语 来源:2014-2015学年湖北武汉第二中学高二上期中英语试卷(解析版) 题型:单项填空
The drug can’t cure your disease at all. It can provide only relief from pain.
A. temporary B. technical C. thorough D. tight
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