Advertising actually has a dual(双重的)function：to sell，as well as to inform．If you stop to think of it，advertisements(ads)provide information of almost everything in our household and immediate environment，from shampoo to fuel for cars．An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones．Performance，price，value for money，quality and reliability are some of the main features mentioned in ads．
Yet there is another important side of advertising that should not be forgotten：choice．A number of ads for different brands of the same product，e．g．toothpaste，shampoo or washing powder allow the consumer to choose．Choice is an important part of buying．
In this busy day and age，there is little time for comparison shopping．To determine which product is the best to buy，and at the most competitive price，consumers these days rely on advertising in its various forms．This saves time and energy and makes shopping easier．
Few can deny that ads benefit the consumer since they encourage healthy competition．When companies compete for the consumer’s dollar，this is good for the purchaser of the product or service．Advertising tends to increase competition since it informs consumers of what is available．One company’s offer will be either matched or bettered by another company in its advertising．
It was unheard of ten years ago to buy products directly using a personal computer，but it has become a matter of course for some people to browse(浏览)the Internet，surfuntil they find an e commerce site and then select the product．Marketing products has been almost turned upside down by new ways of selling and buying．More than at any time in history，the choice of goods is unlimited．The whole world is a customer’s marketplace．For busy people like you and me，advertisements actually do us a favor．
1.What the writer of this passage wants to tell us most is that—————————．
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services．
B.To provide consumers with chances to choose．
C.To increase healthy competition of companies．
D.To change the way of selling and buying．
3.The“comparison shopping”refers to the behavior of．
A．comparing and buying a product at the lowest price
B．comparing and deciding which is the best to buy
C．relying on advertising and simplifying shopping
D．buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————．
A. it helps companies to compete for the market
B．it gets companies to improve their services
C．it provides them with the best products and services
D．it gives them many chances to choose their products
科目：高中英语 来源：2016-2017学年福建柘荣县一中等五校高一上期中考英语卷（解析版） 题型：阅读理解
I’ve loved my mother’s desk since I was just tall enough to see above the top of it when Mother sat doing letters. Looking at the ink bottle, pens and white paper, I decided that the act of writing must be the most wonderful thing in the world.
Years later, during her final illness, Mother kept different things for my sister and brother, “But the desk,” she said again, “is for Elizabeth.”
I never saw her get angry, and never saw her cry. I knew she loved me, and she showed it in action. But as a young girl, I wanted heart-to-heart talks between mother and daughter. They never happened and a gulf opened between us. I was “ too emotional (易动感情的) ”, but she lived “on the surface”.
As years went by, I had my own family. I loved my mother and thanked her for our happy family. I wrote to her in careful words and asked her to let me know that she did forgive (原谅) me.
I posted the letter and waited for her answer, but it didn’t come. I wondered if the letter had even got to her. I only knew that I had written it, and I could stop trying to make her into someone she was not.
Now the present of her desk told me that she was pleased that writing was my chosen work, though she had never been able to. I cleaned the desk carefully and found some papers inside … a photo of my father and a one-paper letter, folded (折叠) and refolded many times.
Give me an answer, my letter asks, in any way you choose. Mother, you always chose the act that speaks louder than words.
1.The writer began to love her mother’s desk .
A. when she was a child
B. when mother gave it to her
C. after mother died
D. before she became a writer
2.The passage shows that .
A. the mother wrote to her daughter in careful words
B. the mother cared much about her daughter in words
C. the mother was cold on the surface but kind inside to her daughter
D. the mother was strict with her daughter
3. What did mother do with her daughter’s letter asking for forgiveness？
A. She often talked about the letter.
B. She had never received the letter.
C. She read the letter again and again until she died.
D. She didn’t forgive her daughter at all in her life.
4. What’s the best title for the passage？
A. My Letter to Mother
B. Talks Between Mother and Me
C. My Mother’s Desk
D. Mother and Children
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科目：高中英语 来源：2015-2016学年江西南昌二中高一下第二次月考英语卷（解析版） 题型：单项填空
A ______ has been launched (发起) by the netzens on the Net to ______ unhealthy information which does harm to young students.
A. struggle; rid of
B. campaign; get rid of
C. battle; rid of
D. fight; get rid of
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科目：高中英语 来源：2015-2016学年江西玉山县一中高一下第三次考试英语卷（解析版） 题型：七选五
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项。
Last August, I flew to Columbia, Missouri to continue my education at the University of Missouri. At first I thought I was brave to deal with any 41 in a foreign country. 42 during my first semester here, I always felt so 43 . Being silent was my 44 to interact with Americans. Although I wanted to make 45 , I didn’t know how to approach them. I was afraid that they wouldn’t understand my English and I 46 to be careful not to make anyone angry. Therefore, I always 47 others to talk to me.
In fact, I found that a lot of American students are 48 me. They also don’t know how to interact with international students, so they choose not to be 49 . Obviously, two passive persons 50 have a chance to communicate with each other. And that’s why people from the same country like to 51 themselves from others. They feel more 52 with their own people and they are used to their own ways of behaving. 53 , they build barriers (障碍) for themselves.
However, I 54 to approach Americans gradually. Since I had the 55 to come to this country, I told myself, there was no reason for me to be 56 of approaching and communicating with Americans. When I showed kindness to them, most of them 57 my kindness. I found Americans are actually fun and 58 . Now I am glad that I’ve made some good American friends here. I try hard to 59 my attitudes and my world has become brighter. Being an open-minded and brave person makes my life more joyful. I was 60 , but I found my way.
1.A. fightB. challengeC. decisionD. mistake
2.A. ForB. SoC. ButD. Or
3.A. anxiousB. happyC. lonelyD. lazy
4.A. dutyB. wayC. taskD. advice
5.A. plansB. achievementsC. jokesD. friends
6.A. forgotB. refusedC. rememberedD. wanted
7.A. sent forB. waited forC. called onD. depended on
8.A. likeB. againstC. besideD. behind
9.A. activeB. politeC. friendlyD. kind
10.A. alwaysB. usuallyC. neverD. sometimes
11.A. protectB. freeC. separateD. save
12.A. specialB. comfortableC. successfulD. busy
13.A. At firstB. At presentC. By the wayD. In the end
14.A. fearedB. helpedC. pretendedD. started
15.A. timeB. moneyC. courageD. power
16.A. afraidB. proudC. gladD. fond
17.A. hatedB. wastedC. spreadD. repaid
18.A. hard-workingB. easy-going
C. self-centeredD. broken-hearted
19.A. holdB. takeC. explainD. change
20.A. lostB. hurtC. bornD. late
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科目：高中英语 来源：2015-2016学年辽宁葫芦岛一中等五校高二6月联考英语卷（解析版） 题型：语法填空
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
Enough sleep is important to health. The amount of sleep 1.(need) depends on the age of the person and the conditions in2.sleep takes place. The young may need more sleep than3.old, but usually eight hours are enough for the health of grown-ups. Some can do with4.than this amount, but others may need more. Every person knows his own need. 5. is then a matter of good judgment to satisfy his need. Sleep should always be enough to make one bring back his6. (strong) and get ready for a day’s work.
Fresh air is necessary to sound sleep. So it is not without reason for some people to think that it is practicable to sleep 7. the open air. A bath at bedtime, 8. hot nor cool but of body temperature, may be helpful 9. sleep. Sleep-producing drug should never be taken except when10. (suggest) by a doctor.
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科目：高中英语 来源：2016-2017学年河南郸城一中高一上第三次月考英语卷（解析版） 题型：完形填空
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
After thirty years in the classroom, I have come to realize that teacher’s behavior can make a world of difference for a child. This is one such ________.
While I was attending a party being ________ at a high school one evening, I looked around and noticed a young girl who looked ________. I thought she had been a(n) ________ of mine. I tried to remember her ________, but I couldn’t. I felt so frustrated (沮丧的), ________ I have always been able to ________ former students.
Her eyes met mine and she threw her ________ around me and said, “Mrs. G, it’s me, Sarah, and I’m still ________!” The memories ________. You see, Sarah was ________ a student in my classroom. Sarah’s mother had abandoned (遗弃) her, and her father had ________ her. She was sent to live with her grandparents the year I ________ her. Sarah was angry, often in ________ and often in the office.
It was during one of those ________ visits that I first met her. She was writing. I introduced myself to her and asked her ________ she was writing. Sarah shared her story with me. I knew it was healing (康复) for her to put her ________ on paper. Every morning before school she would come into my classroom and we would work on her writing skills.
Our conversation that evening was filled with ________. She expected to go to college. Driving home, I could not help but ________ the impact (影响) for both good and bad that teachers have upon their students. Taking the time to ________ with a child has the power to change that child’s life. That’s why I teach.
1.A. childB. lessonC. historyD. story
2.A. startedB. plannedC. heldD. kept
3.A. beautifulB. familiarC. strangeD. different
4.A. teacherB. studentC. friendD. co-worker
5.A. nameB. faceC. hobbyD. job
6.A. asB. soC. butD. if
7.A. forgetB. rememberC. missD. know
8.A. shoulderB. backC. armsD. chest
9.A. studyingB. writingC. readingD. drawing
10.A. broke upB. went byC. stood outD. came back
11.A. alreadyB. stillC. justD. never
12.A. passedB. leftC. missedD. lost
13.A. changedB. taughtC. metD. accepted
14.A. timeB. needC. placeD. trouble
15.A. officeB. classC. homeD. room
16.A. howB. whatC. whyD. who
17.A. decisionsB. wordsC. thoughtsD. actions
18.A. tearB. chanceC. hopeD. care
19.A. understandB. receiveC. suggestD. realize
20.A. connectB. playC. agreeD. compare
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科目：高中英语 来源：2016-2017学年江苏南通中学高一上期中考试英语试卷（解析版） 题型：任务型阅读
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。
Do you love traveling? If the answer is yes, then have you ever thought about why? You may argue that traveling can help you enrich your knowledge, especially geographical and historical learning. It will provide more chances for you to enjoy food and try on clothes that you otherwise cannot possible have. A famous English author Francis Bacon (1561-1626) makes a point when he says that, “Travel, in the younger sort, is a part of education; in the elder, a part of experience.”
Evidence of leisure travel can be traced as far back as ancient Babylon. This year, according to the World Travel & Tourism Council, the 1 billionth tourist will cross an international boundary before the end of this month. That means that one in seven people on the planet traveled this year, something that would not have been possible a few decades ago. Around 20 years ago only the rich could travel.
While the US and France remain the two largest destinations for world travel, experts say much of the explosive growth in tourism has been to countries like Guatemala, the Dominican Republic, and the Ivory Coast, which weren’t even on the world tourism map a decade ago. The top five destinations in the world, according to the United Nations World Tourism Organization, are Paris, London, New York, the Mediterranean, Turkey.
Several factors have led to the boom in world travel. The prosperity (富裕) of people in Asia is one factor. People in Asian developing countries have lifted their incomes above middle-class levels in the past few years. And a lot of them have used their new wealth to travel. In addition, travel costs have been reduced thanks to the rapid development of transportation, and competition between airlines to give customers the best prices.
Topic | Travelling |
1.___________ | ● Enrich knowledge, especially in geography and 2.___________. ● Taste different 3.__________ and buy different clothes. ● Travel is a part of education and a part of experience. |
Development | ●4.___________ back to ancient Babylon, travel only really took off after World War II. ● Only the wealthy people could go on a trip about two decades ago. ● The number of people travelling abroad will 5.___________ 1 billion before the end of this month. |
Tourist 6.__________ | ● The US and France remain the two most popular countries for world travel. ● Tourism has developed 7. ___________ in countries like Guatemala, the Dominican Republic, and the Ivory Coast. ● The top five destinations in the world are Paris, London, New York, the Mediterranean and Turkey. |
Factors 8.___________ in the popularity of global tourism | ● Asian people are 9.___________than before. ● People are 10._________ less money on travel because of convenient transportation and price competition between airlines. |
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科目：高中英语 来源：2016-2017学年江苏南通中学高一上期中考试英语试卷（解析版） 题型：单项填空
I was doing my homework when suddenly the power ___________ in my neighbourhood.
A. went outB. worked outC. turned outD. figured out
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科目：高中英语 来源：205-2016学年吉林毓文中学高二下期中考试英语试卷（解析版） 题型：单项填空
More subway lines ______ to make travelling easy in Beijing in the coming years.
A. will build B. will be built
C. build D. are built
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