Several factors make a good newspaper story. First， 1 ，it must be new. But since TV can react to events so quickly, this is often a problem for 2 . They usually respond 3 it in one of three ways.
One by providing 4 detail, comment or background information.
One by finding a new 5 on the day’s major stories.
One by printing completely different stories which 6 doesn’t broadcast.
What else? Well—it also has to be 7 . People don’t want to read about 8 , everyday life. Because of this, many stories 9 some kind of conflict or danger. This is one reason why so much news seems to be 10 news, “ Plane lands safely—no-one hurt ”doesn’t sell newspapers. “Plane 11 —200 feared dead !” does .
Next, there’s human interest. People are interested in other 12 —particularly in the rich, famous and powerful. Stories about the private lives of pop singers, actors, models, politicians, 13 , all appear regularly in certain newspapers .
Finally, for many editors, 14 is an important factor, too. They prefer stories about people, places and events which their readers know. That’s 15 the stories in Tokyo’s newspapers are often very different from the stories printed in Paris, Cairo, New York or Buenos Aires.
1.A .gradually B. extremely C. obviously D. precisely
2.A. newspapers B. publications C. reporters D. broadcasters
3.A. with B. on C. of D. to
4.A. extra B. available C. reliable D. memorable
5.A. direction B. look C. angle D. section
6.A. TV B. internet C. newspaper D. radio
7.A. conventional B. dramatic C. professional D. sensitive
8. A. common B. usual C. ordinary D. special
9.A. urge B. neglect C. increase D. involve
10.A. good B. bad C. exciting D. informative
11.A. crashes B. bumps C. strikes D. drops
12. A. places B. people C. things D. news
13. A. in addition B. in any case C. for example D. after all
14.A. personality B. similarity C. tolerance D. familiarity
15. A. that B. why C. because D. what
科目：高中英语 来源： 题型：阅读理解
Holiday Inns and Mc Donald’s, both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising(特许经营).
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail(零售)business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the value of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising, however, has problems to be solved.
Franchising refers to a business operation in which a successful parent company_________.
A. sells name-brand goods to a private investor
B. rents proven ideas and techniques for investment
C. sells the right, the guidance to a business under its name
D. takes no advertising responsibility for individual investors
The advantages of franchising to the parent company are all the following EXCEPT________.
A. an immediate investment return
B. the ownership of additional retail stores
C. the profit from the sale of supplies
D. the possibility of profitable advertising
The passage mainly tells the reader_________.
A. the advantages and disadvantages of franchising
B. the benefits of franchising to the franchisor
C. the unmatched economic growth in the 1960’s
D. some regional and national business operation
What will the author probably discuss after the last paragraph?
A. More advantages of franchising.
B. Risks of investment besides franchising.
C. The standard of consumer acceptance.
D. Negative aspects related to franchising
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科目：高中英语 来源： 题型：阅读理解
IS THERE LIFE ON EARTH?
There was great excitement on the planet of Venus(金星) this week. For the first time Venusian scientists managed to land a satellite on the planet Earth, and it has been sending back signals as well as photographs ever since.?
The satellite was directed into an area known as Manhattan (named after the great Venusian astronomer Prof. Manhattan, who first discovered it with his telescope 20 000 light years ago).Because of excellent weather conditions and extremely strong signals, Venusian scientists were able to get valuable information as to feasibility(可行性) of a manned flying saucer(飞碟) landing on Earth.A press conference was held at the Venus Institute of Technology.?
“We have come to the conclusion,based on last week's satellite landing,” Pro. Zog said,“that there is no life on the Earth.”?
“How do you know this?” the science reporter of the Venus Evening Star asked. ?
“For one thing, Earth's surface in the area of Manhattan is composed of solid concrete(混凝土)and nothing can grow there. For another, the atmosphere is filled with carbon monoxide(一氧化碳) and other deadly gases and nobody could possibly breathe this air and survive.”?
“What does this mean as far as our flying saucer program is concerned?”?
“We shall have to take our own oxygen with us, which means a much heavier flying saucer than we originally planned. ”
“Are there any other hazards that you discovered in your studies?”?
“Take a look at this photo. You see this dark cloud floating over the surface of Earth? We call this the Consolidated Edison Belt. We don't know what it is made of, but it could give us a lot of trouble and we shall have to make further tests before we send a Venus Being there.”?
“If what you say is true, won't this set back the flying saucer program several years?”?
“Yes, but we shall proceed as soon as the Grubstart gives us the added funds.”?
“Prof. Zog, why are we spending billions and billions of zilches to land a flying saucer on Earth when there is no life there?”?
“Because if we Venusians can learn to breathe in an Earth atmosphere, then we can live anywhere.”
During the week of great excitement the Venusian scientists succeeded in getting important information on whether they can_______.
A. land a satellite with Venus astronauts on Earth
B. make a first?rate flying saucer?
C. get a Earth Being to Venus
D. direct a flying saucer into Manhattan?
According to Prof.Zog,the Venusians will have to take their own oxygen with them when they carry out their flying saucer program because_______.?
A. they need it on their way to the planet of Earth?
B. the Earth's atmosphere is filled with deadly gases?
C. oxygen is far from enough in the area of Manhattan where the saucer is to land?
D. there is no air on the planet of Earth?
The “dark black cloud” on the photograph refers to_______.?
A. the polluted air floating over the surface of Earth?
B. the mass of tiny drops of water floating above Earth?
C. the things that are unknown to everybody?
D. the dark clouds gathering before a storm breaks?
The author wishes to call our attention to the fact_______.?
A. that modern man has polluted his environment to such an extent that he might destroy himself if he went on like this?
B. that there is no point in spending billions and billions of zilches to land a flying saucer on Earth?
C. that pollution has become so serious a problem on Earth that even Venusians find life there unbearable?
D. that it is difficult, if not altogether impossible, to land a manned flying saucer on Earth
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科目：高中英语 来源：2014届湖北省高二上学期期末考试英语试卷（解析版） 题型：阅读理解
I studied engineering after enjoying top marks, as high school came relatively easy. Then university life came!
I thought that I must have some learning disorder, as it seemed that everyone else was absorbing the material and making progress while to me it was an insurmountable(不能克服的) struggle. There were never enough hours in the day and weekend to attend the lectures, study the lessons and then do the assignment.
During my darkest hour I called home to speak to my father: “Dad, I don’t think I can handle this.” My father then said something, which cut through me like a knife: “There is no returning home. If you quit, then you are on your own.”
I hung up thinking what a terrible heartless thing to say. Then, I determined to somehow gut it out(坚持到底). There seemed to be no other choices available! Soon afterwards, I noticed a sigh posted in a campus common area stating: “Studying Skills” with a place & time to meet. It said that “there is help available”. I attended that meeting! I soon discovered there were several others in a similar situation and that everyone wanted to help each other get through this challenging first term. I soon found a study partner, who helped me a lot, and I was grateful to him for his kind help.
Yes, it was still a very challenging first year, but I found the needed strength and support to get through it. In fact my father has been helping me since then, but he has done it in another way. I know now in my heart that he did the very best help he could to help me fly. Thanks Dad for the push!
1.The story happened when the author _____.
A．just came to the new high school
B．was in his first term in university
C．was in the last year of high school
D．had been in the university for one year
2.What was the author’s problem?
A．His father refused his request of returning home.
B．His father said some terrible words to him.
C．He found the course difficult to understand.
D．He could not understand his teachers.
3.How did the author get through his challenge successfully?
A．He got help from his father in another way.
B．He changed the place and time for study.
C．He joined those who helped each other.
D．He paid more attention to study.
4.Which of the following is the most suitable title for the text?
A．Differences between high school and university
B．My time in university
C．The importance of being strict with children
D．Push from my father
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科目：高中英语 来源：2013届陕西省高二下学期期末考试英语试卷（解析版） 题型：阅读理解
For almost two months Dominic York, a 23-year-old hairdresser, wandered about hospitals all night, wearing a white coat and pretending he was a doctor. Yesterday he proudly claimed in court that despite his complete lack of medical experience or qualifications, he had saved several people’s lives. He had even been allowed to assist a surgeon during an emergency operation on a patient who was about to die on something she had swallowed.
“I watched one of those TV dramas about a hospital and suddenly I felt like playing one of the roles myself. So I put on a white jacket and a stethoscope(听诊器)and walked around one of the biggest hospital in London. At first I just watched. Once you learn how doctors talk to patients, nurses and others doctors, it’s easy to take people in,” he said.
One of the patients he treated was Laura Kennan. She had been knocked down by a car and fainted. When she came to in hospital, York was standing over her.
“He looked very professional. He told me his name was Doctor Simon. Then he gave me some sort of injection,” she said. And then he suddenly cleared off when a nurse asked who he was. She didn’t think there was anything wrong. “I would never have realized he was a fake if a policewoman hadn’t showed me his photograph a week later. When the policewoman told me who he really was, I could hardly believe my ears.”
Judge Raymond Adams told York that he was “ shocked and horrified” that he got away with his deceiving for so long. And they sentenced him to eighteen months in a special prison for criminal with mental disorders.
“I can only hope that this will not lead to further problems. After all, you will have considerable opportunity to study the behaviour of the psychiatrists(精神科医生)who will look after you while you are there. If you try to persuade people that you yourself are a psychiatrist after you are set free, I shall make sure that you are given a much longer sentence.” Judge Adams warned York.
1.York was proud of the fact that ___________.
|
A．a surgeon let him watch an operation. |
|
B．he could perform some duties of a doctor |
|
C．he had cheated doctors for so long |
|
D．people thought he could become a real doctor |
2.York learned how to behave like a doctor by __________.
|
A．watching other doctors work |
|
B．talking to doctors and nurses |
|
C．getting some training and experience |
|
D．observing doctors while he was a patient |
3.Why was Laura Kennan in hospital?
|
A．She had swallowed something and almost died. |
|
B．She had to have and emergency operation. |
|
C．She had been injured in a road accident. |
|
D．She had lost consciousness while driving. |
4.The judge’s remark implied that York would be more severely punished if he _________.
|
A．pretended to be a psychiatrist |
|
B．tried to get away from prison |
|
C．was proud of what he had done |
|
D．studied the behaviour of the psychiatrist |
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科目：高中英语 来源：天津市2010届高三下学期第二次模拟考试（英语） 题型：阅读理解
Faces show emotions. Psychology; computer science, and engineering researchers are joining forces to teach machines to read expressions. If they succeed, your computer may one day "read" your mood and cooperate. Machines equipped with emotional skills could also be used in teaching , robotics, gaming, security, and for psychological diagnoses(诊断).
"Mind Reader", a system developed by Rosalind Picard at the Massachusetts Institute of Technology in the US, uses input from a video camera to do real-time analysis of facial expressions. It reports on whether you seem "interested" or “agreeable” or if you're "confused".
The system can help people detect others' emotions. Picard says this means we could teach a machine to be as sensitive as a human. In fact, a machine can be even smarter: than people since it can tell if a person is lying or just "performing" by analyzing one's facial movements. Jeffrey Cohn, a psychologist at the University of Pittsburgh, uses the Facial Action Coding System to detect human emotions. "The face is always visible," Cohn says, "People communicate a lot about feelings and thoughts through facial expression."
Cohn studied a videotape of criminal who professed to be sad about the murder of several family members and tried to pin the blame on some one else． But Cohn saw no real sadness in the woman's face. Sadness is a combination of facial action units that are difficult to do voluntarily. This means, even though your mouth lies, your face doesn't, and the machine will know it all.
1．People can know a person's emotions from his _____.
A．body movement B．facial expressions
C．psychological reactions D．mood and attitude
2．Recent technology development makes ______ by machines possible.
A．mind reading B．body reading
C．face reading D．mood reading
3．According to the passage,______.
A．people can no longer tell lies before the new machine
B．people still can tell lies in front of the new machine
C．people have different emotions before the new machine
D．sadness is often difficult to be seen
4．The underlined word "professed" most probably means_______.
A．to pretend something as true B．to acknowledge
C．to show D．to prove
5．From the passage we can infer that ________.
A．the technology still needs improvement.
B．people can do everything with the new machine .
C．face reading technology is nothing new.
D．face reading technology will be widely used in the future.
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