10.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter(修图)to transform its look and feel,and then post to Instagram-it's that easy.You can even share to Facebook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant.You order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special,"said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
32.Instagram probably isA.
A.a program used to share photos B.a campaign of"Food for Life"
C.a restaurant free of charge D.a new marketing project
33.What can we infer from the passage?B
A.The Picture House was opened in Scotland
B.Lots of British people like taking photos of their meals.
C.The Picture House is the world's first pay-by-photo restaurant.
D.The British people's response to the Picture House is quite cold.
34."The Picture House"encourages sharing photos of its food toC.
A.raise the price of frozen food B.create a new social media trend
C.attract more customers D.reward the regular customers
35.Which of the following can serve as the best title for the passage?D
A.Food for Life B.The Pop-up Diner
C.No Need to Pay D.Pay by Picture.
分析 本文是一篇社会文化类阅读,属于议论文,文章主要介绍了许多餐厅正在利用Instagram 这个软件来推广自己的食物,人们可以通过把照片传到网上来付食物的费用.
解答 32.A.推理判断题.,根据Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel.and then post to Instagram-it's that easy.可知它是一个可以快速分享照片的系统,故选A.33.B.细节理解题. 根据I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too可知作者虽然觉得拍食物的照片有点愚蠢,但是在英国的这种新流行的餐厅里,他也会这么做,因此可以推断出作者也是感兴趣的,故选B.
34.C.推理判断题.根据So they realized it was a better way to advertise their new dining range.可知他们觉得这是一个很好宣传他们新食物的方式,从而可以吸引更多的客人,故选C.
35.D.主旨大意题.阅读全文,根据文章内容可知,本文主要介绍了许多餐厅正在利用Instagram 这个软件来推广自己的食物,人们可以通过把照片传到网上来付食物的费用.故选D.
点评 本文是一篇社会文化类阅读,题目涉及多道细节理解题,推理判断题,主旨大意题.做题时学生应仔细阅读原文,把握文章主要内容,联系文章上下文内容并结合所给选项含义,从中选出正确答案,一定要做到有理有据,切忌胡乱猜测.