You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of a sweater
D. a clothing company in Rome
3.Which of the following can be inferred from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tend to be more easily influenced by ads.
C. Undercover marketing will surely be banned soon by the government.
D. Traditional advertising is becoming less effective because it's too direct.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
科目：高中英语 来源：2016届宁夏回族自治区银川一中高三上第五次月考英语试卷（解析版） 题型：七选五
根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中的两项为多余选项。
iPads vs. Textbooks
What if you could have your whole backpack at the touch of your fingertips? In the first month of the Apple iPads release, 25million were sold! People all over the world use iPads for all sorts of different things, but one of their finest qualities is the ability to be a textbook.1.
To begin with, iPad are less expensive. Textbooks become outdated and schools have to buy new books, but with an iPad schools can update them for free.2.Schools don’t have to spend $500 every year for iPads because they last a while and can be updated.
3.Students usually have multiple classes, which results in multiple textbooks. Heavy backpacks filled with books can cause back problem. A solution to that is an iPad， which only weighs 1.33 pounds and can hold all of a student’s textbooks.
Third, schools should get rid of their textbooks and get iPads because they have more capabilities. Some might think all of the apps are distracting, but the apps actually make iPads more efficient.4.Textbooks cannot do those tasks, but iPads can easily do them with just a tap of the fingertip.
Lastly, iPads are a better choice for schools instead of textbooks because these devices allow students to access their learning anywhere at any time.5..With iPads, they find it easier to get their homework done.
In conclusion, schools should get rid of their clumsy textbooks and switch to iPads. iPads have allowed this generation to have their entire backpack in the palm of their hands.
A. Second, iPads cost less and are more popular.
B. These tablets are perfect for busy students.
C. Therefore, they can use the saved money for other programs.
D. Moreover, in high school, textbooks have an average of 4.8 pounds each.
E. iPads have already replaced textbooks in over 600 American counties.
F. iPads absorb the need to buy calculators, dictionaries, and other items that are found within the device.
G. Schools have every reason to do away with their school books and switch to iPads.
查看答案和解析>>
科目：高中英语 来源：2015-2016学年内蒙古赤峰二中高二上第二次月考英语试卷（解析版） 题型：七选五
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Do you constantly use the computer, whether for learning or entertainment? Computers give off radiation that is bad for your health, but here are some ways to protect yourself from computer radiation.
1.Green tea can be absorbed by the body easily into a form of vitamin A, which helps reduce radiation.2._
It is advisable to attach a radiation filter plate（辐射过滤板）in front of your computer’s screen. Make sure to avoid putting any metal substances near your computer as these may have r eflected some of the electromagnetic waves that are harmful to your health.3._The brighter the screen the higher the radiation there will be and vice versa.
You can also put some radiation-absorbing plants such as several cacti near your computer to prevent radiation.
Make sure you do a skincare protection before sitting in front of the computer. 4._Wash your face soon after using the computer in order to reduce 70% of the radiation.
5. Old computer in general, has one to two times more radiations released than the new one within the same distance.
A．And adjust the brightness of your computer screen.
B．Apply a layer of facial mask to protect yourself.
C．And adjust the sound level on your computer.
D．The most efficient way is by drinking some coffee regularly.
E. The simplest way is by drinking 2 & 3 cups of green tea every day.
F. If possible, purchase a new computer instead of using an old model computer.
G. It also helps keep our eyes see things clearly in the dark by improving the visual ability.
查看答案和解析>>
科目：高中英语 来源：2015-2016学年江西九江一中高二上12月月考英语试卷（解析版） 题型：七选五
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，并在答题卡上将该项涂黑。选项中有两项为多余选项。
The Internet has opened up a whole new online world for us to meet, chat and go where we’ve never been before.
But just as in face to face communication, there are some rules of behavior that should be followed when on line. 1.. Imagine how you’d feel if you were in the other person’s shoes.
For anything you’re about to send: ask yourself, “Would I say this to the person’s face?” If the answer is no, rewrite and reread. 2.
If someone in the chat room is rude to you, your instinct (本能) is to fire back in the same manner. But try not to do so.3. If it was caused by a disagreement with another member, try to fix the situation by politely discussing it. Remember to respect the beliefs and opinions of others in the chat room.
4. Offer advice when asked by newcomers, as they may not be sure what to do or how to communicate. When someone makes a mistake, whether it’s a stupid question or an unnecessarily long answer, be kind about it. If it’s a small mistake, you may not need to say anything. Even if you feel strongly about it, think twice before saying anything. Having good manners yourself doesn’t give you license to correct everyone else. 5. At the same time, if you find you are wrong, be sure to correct yourself and apologize to those that you have offended（冒犯）.
It is not polite to ask others personal questions such as their age, sex and marital status. Unless you know the person very well, and you are both comfortable with sharing personal information, don’t ask such questions.
A. Everyone was new to the network once.
B. If you do decide to tell someone about a mistake, point it out politely.
C. It’s natural that there are some people who speak rudely or make mistakes online.
D. You should either ignore the person, or use your chat software to block their messages.
E. The basic rule is simple: treat others in the same way you would want to be treated.
F. When sending short messages to a person online, you must say something beautiful to hear.
G. Repeat the process till you feel sure that you’d feel comfortable saying the words to the person’s face.ww
查看答案和解析>>
科目：高中英语 来源：2015-2016学年湖南浏阳第一中学高二上月考3英语试卷（解析版） 题型：语法填空
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
After graduation from university, I 1.(able) to secure a permanent（固定的）job in my small town. So I decided to leave home for New York, 2._I might have a better chance to find a good job. 3. (earn) some money to pay the daily expenses, I started working in a local café 4. a waiter. I believe that if I 5.(offer) a good position, I would resign at once.
Over time, the high cost of living became a little burden on my already6. (tire) shoulder. On the other hand, my search for a respectable job had not met with much success. As I had studied literature at university, I found 7.quite difficult to secure a suitable job in big companies. Mother had just said that if I want to have a better career advancement, I had to find work in the city. Perhaps what my mother had told me was 8. ( deep ) rooted in my mind. I just did as she had expected.
Soon I had lived in the city for over six months but I still did not like it. Apparently, I had difficulty 9. (adapt) myself to life in the city, let alone finding a job. To my delight，after nine months of frustration, I eventually decided to go back to my small town. Not until I returned did I realize that a quiet town life was the best for me. Here the air is fresher. Besides, the environment is cleaner 10. that in the city.
查看答案和解析>>
科目：高中英语 来源：2015-2016学年广东汕头金山中学高二上12月月考英语卷（解析版） 题型：语法填空
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词的正确形式填空。
A man looking at his smart-phone while walking across a railway crossing in Nanjing 1.(have) a close knock on Oct. 22. He was so 2.(absorb) in his smart-phone that he didn't see a train approaching until it brushed past him，【小题3_】(throw) him to the ground. This should serve 3._ a warnin g that people should be aware of their surroundings，especially【小题5 】crossing roads.
4.(lucky), the man survived a brush with death，but the incident forced the driver to stop the train. An 18－minute delay followed the incident，_5. led to a break in the running of other trains on the route.
Smart-phone 6. (addict) has spread like an infectious disease. It's evident that it will do great harm to society. What's even worse, some addicts become 7._(patient) with relatives and friends.
Some people blame the smart-phone for the tragedy, yet in fact people's weakening self-control and self-discipline are8._ (blame).
查看答案和解析>>
科目：高中英语 来源：2015-2016学年广东汕头金山中学高二上12月月考英语卷（解析版） 题型：单项填空
The novel is so badly written that I can hardly ________what the writer is trying to say.
A. turn out B. make out C. let out D. try out
查看答案和解析>>
科目：高中英语 来源：2015-2016学年广东汕头金山中学高二上12月月考英语卷（解析版） 题型：单项填空
She _________ high and tries hard to make her dream come true.
A. achieves B. reaches C. misses D. aims
查看答案和解析>>
科目：高中英语 来源：2015-2016学年内蒙古包头九中学高一12月月考英语试卷（解析版） 题型：七选五
根据短文内容，从短文后面的选项中选出能填入空白处的最佳选项。其中有两项为多余项。
Money Matters
Parents should help their children understand money. 1.__ so you may start talking about money when your child shows an interest in buying things, candy or toys, for example.
1. The basic function of money
Being explaining the basic function of money by showing how people trade money for goods or services. It’s important to show your child how money is traded for the thing he wants to have. If he wants to have a toy, give him the money and let him hand the money to the cashier.___ 2. when your child grows a bit older and understands the basic function of money, you can start explaining more complex ways of using money.
2. Money lessons
Approach money lessons with openness and honesty. 3. If you must say no to a child’s request to spend money, explain,” You have enough toy trucks for now.” Or, if the request is for many different things, say. “You have to make a choice between this toy and that toy.”
3. 4.
Begin at the grocery store. Pick out similar brands of a product—a name brand butter and a generic(无商标产品),for example. You can show your child how to make choices between different brands of a product so that you can save money. _5. If he chooses the cheaper brand, allow him to make another purchase with the money saved. Later, you may explain how the more expensive choice leaves less money for other purchases.
A. Wise decision.
B. The value of money.
C. Permit the child to choose between them.
D. Tell your child why he can or cannot have certain things
E. Ask yourself what things that cost money are most important to you.
F. Talk about how the money bought the thing after you leave the toy store.
G. The best time to teach a child anything about money is when he shows an interest.
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com
