科目：高中英语 来源：活题巧解巧练·高二英语·下 题型：050
阅读理解
Right now in schools across the country children are busy selling Pepsi-Cola in the name of education. They are part of Pepsi's “Learn and Earn Project” —a competition set up by Pepsi once a year that encourages students to sell the soft drink at parties, basketball games and other school functions.
Then, each spring, the students write up their Pepsi-selling success stories for a chance at national prizes: shares of stock(股份) in the Pepsi-Cola Company.
According to materials the company sends the teachers, the project declares “help strengthening students' broad understandings of business, particularly its broad marketing and management aspects. ”
Whether it fufills this objective or not, it does succeed in selling Pepsi .
The “Learn and Earn Project” is just one example of the hundreds of ways food companies encouraging the buying ad their products in schools. Particularly in the fields of nutrition and hams economics, companies send numerous “teaching aids”: highly Professional films, shiny workbooks and pamphlets (小册子) , all available to teachers at well commercial rates or free.
For example, the Savennach Sugar Refining Corp puts out a book for students called “Sugar through the Ages” which includes statements such as “Scientists have found that generous amounts of sugar are a valuable part of well-balanced diets for growing children.”
By far the largest supplier of nutrition-education materials to schools is the National Dairy Council, which provides all sorts of pamphlets addressing questions ranging from “How am I doing socially?” to “How am I doing physically?”These materials are full of things about dairy(乳) Products, daily calcium (钙)requirement , etc . Drink milk ,the message seems to be, and you too can be popular.
But nutrition and home economics are rat the only areas where companies have found a lucrative(获利) form of advertising.
1．What is NOT true of Pepsi's “Learn and Earn Project”?
[ ]
A．Students selling Pepsi-Cola successfully will become stock holders in the company.
B．Students may gain a better understanding of a business project.
C．It is carried out every year.
D．The Pepsi Company gains much profit out of it.
2．The main idea of the passage is that ________.
[ ]
A．students learn much knowledge of nutrition and home economics through their practice of business
B．Pepsi's “Learn and Earn Project ”helps strengthening the students' broad understanding of business
C．many big companies provide money for schools successfully by carrying out their “Learn and Earn Project”
D．various types of companies extend the selling of their products to schools
3．What do you think is the author's attitude toward such approaches (探讨) to education?
[ ]
A．The author doesn't show his like or dislike for them.
B．The author doesn't think highly of them.
C．The author doubts if those companies can fulfill their objectives .
D．The author takes a denifite(明确的) attitude towards them .
4．The underlined word “generous” most probably means ________.
[ ]
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科目：高中英语 来源：广东省2010届高三下学期矫正性测试英语试题 题型：阅读理解
III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
C. producers can introduce new products to consumers
D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because __________ .
A. many advertisements are too difficult for them to understand
B. they are afraid to be taken in by dishonest advertisements
C. mass advertising offers them a range of good and cheap products
D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
A. rational buying motives B. the consumer's commonsense
C. emotional buying motives D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
C. most consumers are not easily influenced by emotional appeals
D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
A. Advertising can create demand B. The advantages of advertising
C. What effective advertising can do D. The role of advertising in selling products
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科目：高中英语 来源：2011-2012学年河南省高三第二次月考英语试题 题型：阅读理解
阅读理解（共20小题；每小题2分，满分40分）
第一节：（共15小题，每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
When she flew into Athens on an unseasonably cold day in
September, she quickly realized that she hadn’t brought enough warm clothes.
Walking through the streets of the Greek capital, she happened to see a nice
coat in a shop window and went in to ask about the price. The coat was too
expensive, but as Christine was about to leave the shop, the woman asked her
where she was from. When Christine answered Australia, the woman agreed to
reduce the price because she knew a nice girl from Australia called Elena.
Christine then noticed a photo of a young man standing next to a motorbike. Her
eyes opened wide with astonishment. It was Nicos! Indeed the young man was
Nicos, and the woman in the shop was Maria. She had come to Athens from
Santorini to look after the shop for a friend.
Sadly, the story has a tragic ending. Nicos had been killed in a motorcycle accident.
“I wanted to tell Elena,” said Maria. “But I didn’t know how. Now that I have met you, I know that it’s time to tell her.”
1.Elena went to Greece in order to visit .
A．her parents B．Christine C．Nicos. D．her grandparents
2.Why did Nicos stop writing to Elena?
A．He had moved away.
B．His mother forbade him to do so.
C．He h ad died in an accident.
D．They had lost touch with each other.
3.What can be inferred from the fact that Christine and Maria had a talk in the shop?
A．They two had planned the talk before. B．They met each other accidentally.
C．They were business partners. D．They recognized each other.
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科目：高中英语 来源：福建省期中题 题型：阅读理解
| 阅读理解。 | |||||
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 5
| |||||
| 1. Which of the following is NOT true of Ad. 1 and Ad. 3? | |||||
| A. The two parties will be held on the same day. B. The two parties will be held at the same time. C. The entrance fees of the two parties will not be charged. D. Some old music will be played at the parties. | |||||
| 2. Which of the following is intended for the Chinese learners? | |||||
| A. Marco V. B. La Nuit Francaise. C. Language in use. D. The "worst" party. | |||||
| 3. We can infer that______. | |||||
| A. Marco V is a newly established band B. La Nuit Francaise may be French words C. the "worst" party will attract a lot of college students D. you will enjoy free drink at April fool's party |
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科目：高中英语 来源：0113 期中题 题型：阅读理解
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