If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
1. James Bond movies are mentioned in the first paragraph to show_________.
A. how popular James Bond is B. how great the Aston Martin car is
C. how to make a movie more artistic D. how effectively product placement works
2.Product placement can have a bad effect on the_________ of a movie.
A. atmosphere B. mass appeal C. box-office success D. artistic value
3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
A. Short of money. B. Wasting a lot of money.
C. having enough money. D. Trying to save money.
4.We can learn from the example of Meteor Shower that__________.
A. business has a big say in the movie
B. the original story was not suitable for a movie
C. filmmakers are only concerned about making money
D. milk tea is more popular than ice cream
阅读快车系列答案科目：高中英语 来源： 题型：053
When asked to point out one or two things that are most important to themselves, many put friends ahead of homes, jobs, clothes and cars.
A true friendship carries a long history of experience that determines who we are and keeps us connected. It is a treasure we should protect. Unfortunately, the better friends you are, the more probably you'll have disagreements. And the result can be what you don't want--an end to the relationship.
The good news is that most troubled friendships can be mended. First, don't let your pride get in your way. Most of us can forgive each other when differences are brought out in the open. Second, apologize when you're wrong--even if you've been wronged. Over the course of a friendship, even the best people make mistakes. Sometimes, it may be best if the wronged person takes the lead and apologizes. When you apologize, give your friend a chance to admit that he has been wrong. Third, see things from your friend's point of view （观点）. And finally, accept that friendships change as needs and lifestyles （生活方式）change. Making friends can sometimes seem easy. The hard part is keeping the connections strong during the natural ups and downs that have an effect on all relationships. My suggestion: Consider friendship an honor and a gift, and worth the effort to treasure and nurture （培养）.
(1).What would be the best title for the text?
[ ]
A．Easy Ways to Make Friends
B．Ups and Downs in Friendship
C．How to Mend a Troubled Friendship
D．How to Take the Lead in Making Friends
(2).The“wronged person”underlined in the text refers to a person ________.
[ ]
A．who has been mistaken for another
B．who has been blamed unfairly
C．who has treated friends badly
D．who has admitted his mistakes
(3).According to the text, a friendship can last long only if ________.
[ ]
A．we have much in common
B．we know our friends' mistakes
C．we treat our disagreements wisely
D．we have known one another for long
(4).What should we do if we follow the author's second suggestion?
[ ]
A．Stick to our own points of view.
B．Avoid making mistakes.
C．Make an apology first.
D．Change our lifestyles.
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科目：高中英语 来源：2013届山东省济宁市泗水一中高三12月月考质量检测英语试卷（带解析） 题型：阅读理解
Hey there,
So you’re about to spend four years of your life and tens of dollars of your parents’ money, and all you really know about college is that all of your friends are going. Do you ever stop to wonder why you’re going?
*Relax. You’re making the right decision. First of all, you’ll discover what interests you by taking courses in many subjects. For example, it’s hard to decide if you want to be a painter if you’ve never painted any pictures; once you’re in a drawing-room on campus, you’ll know one way or the other.
College is also a lot of fun—after you graduate, you’ll be working every weekday for 50 or so years.
And remember that college graduate earn about twice the income of those who never attended college.
*Finding the right college can be difficult. Fortunately, Johnson Review is here to help you every step of the way.
*Researching Schools. To us, the most important decision you’ll make is to choose the school that really fits you best — not the one that is the most competitive or has the best-equipped rooms.
*Applying to School. On JohnsonReview.com., you’ll find hundreds of actual college applications and links to many more.
*Raising Your Scores. American College Test is one of the most important parts of the admission course. It’s not the most important, though, and everyone needs to prepare for the best. But, if you can do better, find the right course for better scores.
*Paying for School. Most families need financial aid for the high cost of college. The problem is that financial aid seems difficult to get and many families get caught up in the price of college rather than learning the ways to get financial aid. If you really do your research, you’ll learn that you can afford to attend any college, no matter the cost.
For more information, call 600-3681 or visit JohnsonReview.com. Wherever you go, have a nice trip!
Johnson Smith
Founder and CEO
Johnson Review
【小题1】How many reasons for going to college does the author mention in the text?
| A．2 | B．4 | C．3 | D．5 |
| A．well-equipped | B．competitive | C．famous | D．suitable |
| A．To ask the family for help. |
| B．To get to know how to ask for financial aid. |
| C．To do research on the price of college |
| D．To make a study of financial courses. |
| A．To make Johnson Review popular. |
| B．To help readers find the right college. |
| C．To suggest ways to prepare for college learning. |
| D．To introduce college life. |
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科目：高中英语 来源：2011-2012学年度江苏省江阴市一中高二上学期期中考试英语卷 题型：阅读理解
请仔细阅读下列文章，并根据所读内容在文章后的表格中的空格内填入一个最恰当的单词。
注意：请将答案写在答题卡上相应题号的横线上，每空只填一个单词。
When difficult people expresses themselves orally, they generally want at least two things: they’ve been heard and they’ve been understood. As a good communicator should be a good listener, five steps are advocated toward good listening.
The first step is cooperating. How does a difficult person know that you’re listening and understanding? In fact, it’s through the way you look and sound while he is talking. You may help him to fully express his thoughts and feelings. You do this by nodding your head in agreement, making certain sounds of understanding.
When the person begins to repeat what’s been said, it’s a signal of step two: turning back. It means that you repeat back some words he is using, sending a clear signal that you’ve listening carefully and that you think what he is saying is important.
Having heard what he has to say, the next step is clarifying. At this point, you start to gather information about what is being communicated. Ask same open-ended questions, which will allow you to figure out what intention he is hoping to satisfy.
The fourth step is to summarize what you’ve heard. This allows you to make sure that both you and the difficult person the same page. When you do this, two things happen. First, if you’ve missed something, he can fill in the details. Second you’ve shown that you’re making an effort to understand completely. This increases possibility of gaining cooperation from him.
Having listened carefully, you’ve now arrived at the point of confirming with the person that he feels satisfied that his thoughts have been fully voiced. Ask if he feels understood.
Then enough sincere listening, questioning, and remembering are brought together, understanding is usually achieved and a difficult person becomes less difficult and more cooperative.
| 【小题1】 ▲ | Listen to understand |
| Reason | Difficult people hope they have been heard and【小题2】 ▲ when they express themselves. |
| 【小题3】 ▲ towards listening | ◆【小题4】 ▲ in agreement and make some sounds of understanding while a difficult person is speaking. ◆Repeat some 【小题5】 ▲ that you have heard. ◆Collect information about the person’s expressions and find his 【小题6】 ▲ . ◆Give a 【小题7】 ▲ of what the person has said. ◆Confirm that the person gains 【小题8】 ▲ from speaking his thoughts. |
| Result | A difficult person will be 【小题9】▲ to cooperate with if understanding is achieved. |
| 【小题10】 ▲ | You may unlock the doors to difficult people’s minds after you listen and understand. |
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科目：高中英语 来源：2010年江苏省江都中学高二下学期期末考试英语卷 题型：阅读理解
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。注意：每空格1个单词。
Health researchers have noticed that some groups of people are more consistently healthy than others, and wondered… Is it race? Income? Where you live? In the United States, these disagreements in health outcomes have been the focus of intense research for the past several decades.
Harvard University health policy researcher Ellen Meara says scholars have found some clues as to why some groups of people have more or less disease than others. She says one important factor in people’s health is the amount of education they have.
In her most recent paper, Meara looked at data from the United States census. Meara and her colleagues examined data from several decades.
“We looked at life expectancy（预测寿命）at age 25,” Meara says.
“How many additional years can you expect to live if you arrive at age 25 and your education has stopped at high school, or sooner? Versus how many years, can you expect to live if you’ve reached aged 25 and you’ve gone on to at least some college…”
Meara says they found that in 1990, a 25-year-old who only had some secondary school could expect to live for a total of 75 years. In 2000, a 25 year old with some secondary education could also expect to live to the age of 75.
In contrast, for a better educated 25-year-old, they could expect to live to the age of 80 in 1990. Someone with a similar education level in the year 2000, could expect to live to be more than 81 years, 81.6 years to be exact .
Meara says, not only do better-educated people live longer to begin with, but in the past ten years, more educated people has made gains in the length of their lives. Meanwhile, the life expectancy hasn’t changed for less educated people.
Some of these gains can be explained. Meara says researchers know that people who are more educated are more likely to quit smoking cigarettes, or not start at all, compared to people with less education.
“I think it’s a reminder not to be satisfactory,” Meara says. “Just because a population overall appears to be getting healthier, it doesn’t always mean that those advantages and successes that many people have enjoyed really extend into all parts of the population. And I think that's something to really pay attention to regardless of whether you live in the US or elsewhere.”
Meara points out that education can often determine income - people with more education frequently make more money. This makes them aware of health care, and purchase other resources and services that can keep them healthier. But the data on income do NOT show that people who make more money are automatically healthier.
| Title | The Amount of __71_____Contributes to People’s Health | |||
| Comparisons | The less educated people | The ____72____ educated people | ||
| In 1990 | They could live for 75 years | They could live to the age of 80 | ||
| In 2000 | Their life expectancy was the same as in 1990. | They could live to the age of 81.6 _____73____. | ||
| ___74___ of the research | In the past ____75___ | Their life expectancy remained ____76_____. | They’ve made gains in the length of their lives, partly ___77____ to their quitting smoking. | |
| People are getting healthier, but it doesn’t mean that the advantages and successes extend into all parts of the population | ||||
| Income____78_____ on education. | People with more education make more money | |||
| Getting more money helps to increase their ____79____ of health care, which can keep them healthier. | ||||
| ______80_____ | Education is the key to better health. | |||
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科目：高中英语 来源：2013届辽宁省五校协作体高三第二次模拟考试英语试卷（带解析） 题型：填空题
根据短文的内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
If you think you’ve gained too much weight or are too skinny, you can talk to a doctor. Your doctor will tell you 1. ______________.
If it is concerned about your height, weight, or BMI (体重指数), your doctor may ask questions 2. ______________. Your doctor may also ask about your family background to find out if you’ve received something from your parents that might make you taller, shorter, or a late bloomer (someone who develops later than other people of the same age). The doctor can then put all the information together to decide 3. _____________.
If your weight isn’t in a healthy range, you will probably get specific diet and exercise recommendations based on your individual needs. Following a doctor’s or dietitian’s plan designed especially for you will work much better than following fad (时尚) diets. For teens, fad diets or starvation plans can actually slow down growth, and the weight loss usually doesn’t last.
What 4. ______________? Most teens who weigh less than other teens of their age are just fine. They may be going through puberty on a different schedule than kids of the same age, and their bodies may be growing and changing at a different rate. Most underweight teens catch up in weight as they finish puberty during their later teen years so there’s rarely a need to try to gain weight.
In a few cases, teenagers can be underweight because of a health problem that needs treatment. If you feel tired or ill a lot, or 5. ____________, or other problems that have lasted for more than a week or two, be sure to let your parents or your doctor know.
| A．whether you might have a weight or growth problem. |
| B．if you have symptoms like a cough, stomachache |
| C．about your health, physical activity, and eating habits |
| D．if you’re worried about being too skinny |
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