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阅读理解

  So often our needs are defined by things that don't get us much:the comfort of having lots of stuff, the image we want to portray, the social pressure to appear to be rich, the fantastic idea of having something new for its own sake, like a new car or new TV or the latest fashion.For years, we have spoken to our customers about the difference between fashion and style.We've tried our best to encourage style and reinforce the concept that style isn't fashion.It comes from your imagination and is developed slowly.It's re-lection of your values.

  Today, more than ever, the direction of an environmentally conscious style is not to have luxury or conspicuous(炫耀的)consumption written all over your clothes.This is still our message.We believe this could be best achieved by simply asking yourself before you buy something(from us or any other company)whether this is something you really need.It could be you'll buy more or less from us, but only what you need.We'll be happy to adjust our business up or down accordingly, because we'll feel we are then contributing to a healthier attitude about consumption.We know this is an opinion against the growth of economy, but frankly, if this kind of thinking doesn't catch on quickly, we, like a plague of locusts, will swallow all that's left of the planet.We could make the decision to reduce our consumption, or the decision will soon be made for us.

  We are optimistic that we can change course and avoid the disastrous destination toward which we're heading.We also believe that there are many events occurring throughout the world right now which support this outlook.We've experienced big changes in people's attitudes about some extremely important philosophical issues and values.

  Our purchasing habits have enormous influence.By changing the things that make us happy and buying less stuff, we can reduce the terrible impact we have been placing on the environment.We can buy for vital needs, not silly self-satisfying needs.We do need clothes, yes, but so many?

  While we' re advocating responsible consumption, we want to suggest one more idea.What you save, if you do, through changing your purchasing habits, contributes to one of the thousands of social and environmental organizations that are working to correct, repair, preserve or halt the damage to which our consumptive ways and economic system have led us.

  We all have to work together to preserve the continuity of natural cycles and processes.If we don't, we'll have no inheritance to give to our grandchildren.All will be gone.Our place in history will be that of the greatest mismanagers of the tarth, not such a loving way to be remembered!

(1)

According to the passage, ________ is an appropriate attitude toward consumption.

[  ]

A.

buying what you need

B.

changing consumptive ways

C.

pursuing the latest fashion

D.

buying things that satisfy us

(2)

Which of the following is closest to the meaning of the underlined sentence in Paragraph 2?

[  ]

A.

We're heading for a disastrous destination and cannot change the course.

B.

Have a healthier attitude towards consumption, or we will be punished by nature one day.

C.

Get rid of the locust disaster, otherwise we will never be able to live a happy life.

D.

If we cannot manage the economic growth well, less consumption won't be accomplished.

(3)

We can learn from the passage that ________.

[  ]

A.

consumers' wise purchasing will benefit the finance of the company

B.

it is certain that Esprit will change consumers' attitude by getting across its idea

C.

to change purchasing habits, consumers have to donate to environmental organizations

D.

pursuing style is more meaningful than pursuing fashion since it reflects personal values

(4)

The purpose of the passage is to ________.

[  ]

A.

encourage people to make a difference in fashion

B.

appeal for responsible consumption

C.

shorten the distance between Esprit and the consumers

D.

arouse consumers' awareness of environmental protection

答案:1.A;2.B;3.D;4.B;
解析:

(1)

考查细节理解。根据第二段第三句可知购买自己真正需要的东西才是合适的消费态度。

(2)

考查猜测词义。上一句提到这种选择违背经济增长,但坦白地说,如果这种思考方式不能很快地被理解,我们就像蝗灾一样,将吞下星球上剩下的一切。下一句是对此的进一步解释,由此可推断此项正确。

(3)

考查细节理解。根据第一段的后半部分可知ESPRIT公司倡导的是消费方式而不是消费时尚,再结合本段最后一句可判断此项正确。根据第二段中间部分“It could be you'll buy more or less from us…”可知公司不在意经济效益,所以A项不正确;公司只是在尽力改变人们的消费方式,而人们不一定接受,所以B项不恰当;C项在文中没有信息支持。

(4)

  解析:考查作者意图。根据倒数第二段的开头可判断此项正确。最后一项只是倡导正确的消费观念的一个方面,不具有概括性。

  文章大意:消费不等于追求时尚,而是购买自己真正需要的东西,想想我们购买的垃圾商品,想想消耗殆尽的地球资源,我们怎能无动于衷?幸运的是,一家公司正为此呐喊,倡导全新的消费观念,让我们看到了希望的曙光。


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(1)

[  ]

A.

stay

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die

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A.

earth

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warmth

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A.

usual

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