3．There are thousands of products （商品） of all colors and shapes in a supermarket，making you believe that they are worth a try．How？Packaging is the silent but persuading salesman．
There on the shelves，each bottle，can，box，and jar has been carefully designed and measured to speak to the inner self of the consumer，because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the"quality"of the product and on how well it sells，because"consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．"as Louis Cheskin，the first social scientist studying consumers'feelings for packaging，noticed．
Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8for example．For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word"green"today can keep food prices going up．
Shapes are another attraction．Circles often suggest happiness and peacefulness，because these shapes are pleasing to both the eye and the heart．That's why the round yellow M signs of McDonald's are inviting to both young and old．
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．
11．The underlined word"consumer"in the passage meansC．
A．salesman B．shopkeeper C．buyer D．product
12．According to the passage，A seems to be able to persuade a consumer to buy the product．
A．the pleasing color of the package B．he special taste of the product
C．the strange shape of the package D．the belief in the product
13．If a package or a product is round in shape，it canD．
A．bring excitement to the consumers
B．attract the consumers'attention
C．catch the eye movement of the consumers
D produce a happy and peaceful feeling
14．"And the word green today can keep food prices going up"This sentence suggests that consumers today areD．
A．starting to notice the importance of new food
B．enjoying the beauty of nature more than before
C．beginning to like green vegetables
D．paying more attention to their health
15．It can be inferred from the passage that V8is a kind ofA．
A．vegetable dish B．healthy juice C．iced drink D red vegetable．
分析 在超市有成千上万的所有颜色和形状的商品，使你相信他们值得一试．如何做到呢？包装是沉默但能说服人的推销员．
在货架上，每个瓶子、罐子、盒子和广口罐都经过精心设计和测量，以说服消费者的内心自我，因为他/她不仅购买了商品，而且还购买了他/她对生活的信念．科学家最近研究了消费者行为，发现包装的外观对商品的"质量"和其销售情况有很大的影响，因为"消费者通常不能区分商品及其包装．许多商品就是包装和许多包装就是商品．"第一个研究消费者包装意识的社会科学家Louis Cheskin注意到这一点．
颜色是包装中最好的工具之一．眼睛运动的研究表明，颜色快速引起人们的注意．以V8为例．多年来，薄瓶上的鲜红色的番茄和胡萝卜让你觉得它对你的身体非常有好处．今天的"绿色"一词可以保持食物价格上涨．
形状是另一个吸引力．圆形通常表示幸福和和平，因为这些形状是令眼睛和心脏都很愉悦．这就是为什么麦当劳的圆形黄色M标志吸引年轻人和老年人．
这种新的消费者对包装的颜色和形状的反应提醒生产者和销售者，人们买东西是为了满足身体和灵魂．
解答 11．C．词义辨析题．根据文中第二段"consumer"后说"he/she is buying not only a product"说明consumer即时买商品的人，故选C．buyer买家．A．salesman销售员，B．shopkeeper店员，D．product商品．
12．A．细节理解题．根据文中讨论了包装的颜色和形状对消费者的影响，A．B选项提到了包装颜色和形状，但C．the strange shape of the package包装的奇怪形状，不对，本文讨论的是the round shape of the package吸引消费者，故选A．
13．D．细节理解题．根据文中第四段"Circles often suggest happiness and peacefulness，because these shapes are pleasing to both the eye and the heart"表明圆形的包装可以使人感到开心和平静，故选D．
14．D．推理判断题．根据文中第三段"And the word"green"today can keep food prices going up．"意思是"绿色的食品价格上涨"，说明绿色的食品需求大，也表明消费者越来越重视绿色食品，即注重自己的健康，故选D．
15．A．推理判断题．根据文中第三段"Take V8for example．For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body"说明V8包装上是番茄和胡萝卜，表明V8是蔬菜，故选A．
点评 本文阐述了包装的颜色和形状对消费者购买商品造成的影响，需要学生重点剖析文中第三段和第四段的细节，认真分析相关语句．
