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    In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
    How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
    In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
    Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
    Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
    小题1:Candler bought the rights to Coca-Cola from _______. 
    A．the inventor of a medicinal drinkB．a well-known businessman
    C．a doctorD．a carpenter
    小题2: The underlined sentence in paragraph 2 implies that __________.
    A．he invited people from other companies to attend a court ball
    B．he shared Coca-Cola’s name with other companies after they went back from the court
    C．he played basketball with people from other companies on the basketball court
    D．he took legal action to those who wanted to copy Coca-Cola’s name
    小题3: Candler used slogans to advertise his product. Slogans are _______.
    A．popular musicB．free productsC．memorable phrasesD．simple things
    小题4: By using mass marketing, Asa tried many ways EXCEPT _______.
    A．making Coca-Cola look different
    B．paying $ 2,300 for the rights to Coca-Cola
    C．advertising Coca-Cola a powerful image in the minds of the customers
    D．using famous athletes to advertise his product
    小题5:The passage is mainly to _______.
    A．explain that it is easy to use mass marketing
    B．advice people to spend a lot of money and time on mass marketing
    C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing
    D．describe different ways of using mass marketing

    小题1:A
    小题1:D
    小题1:C
    小题1:B
    小题1:C
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    小题6:
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    小题7:
    A．whileB．thoughC．unless D．until
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    小题18:
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    科目：高中英语 来源：不详 题型：完形填空

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    科目：高中英语 来源：不详 题型：完形填空


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    A．awayB．downC．up D．off
    小题2:
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    小题5:
    A．cause B．plotC．basis D．meaning
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    A．thereforeB．howeverC．insteadD．somehow
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    科目：高中英语 来源：不详 题型：阅读理解

    Several hundred strangers received “love letters” from a young man on the street. The letter was written and given out by Yang Yang, a student majoring in human resources at Chongqing University of Science and Technology，who hoped to show his disappointment with job hunting.
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    B．lead to the topic of the article—“ant tribe”
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    B．developing smaller cities to attract graduates
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    科目：高中英语 来源：不详 题型：阅读理解

    In college, Spring Break （春假）is usually associated with the beach, parties and sleepless nights, bringing about relaxation, free time and friends. Students who wish to spend their break doing something productive and rewarding, however, may choose to participate in the Alternative Break Program. It places college students in communities both at home and abroad.
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    小题2: is the aim of the Program?(NO more than 15 words)
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    小题4:What is Samantha's attitude toward the Program?(No more than 10 words)
    小题5:If you take part in the Program, which project are you interested in? And why?(No more than 25 words)

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    科目：高中英语 来源：不详 题型：阅读理解




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    科目：高中英语 来源：不详 题型：阅读理解

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    Young kids can’t keep an adult’s pace in a theme park．Let them take plenty of breaks．
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    B．adults should tell children some safety rules firstly
    C．adults should set a good example to behave well in a theme park
    D．there is a danger to take young children to visit a theme park
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    B．They are forbidden to put their knees or feet out．
    C．They should ask adults’ permission first to get on a ride．
    D．Without adults’ okay sign, children shouldn’t get off a ride．
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    A．tell him to be relaxedB．make him share your interest
    C．give up the present activityD．encourage him to be brave
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    A．he doesn’t like to visit a theme park with his children
    B．parents with many children may be tired of visiting a theme park
    C．not all the families are relaxed or happy when they visit a theme park
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    科目：高中英语 来源：不详 题型：阅读理解

    Sure, human dads can play games with their kids and help with homework, but can they give birth? Daddy sea horses can! This Father’s Day, while you’re praising your daddy, you may also remember that some of the best dads in the world can be found in the animal kingdom:
    Sea horses: The “Mr. Moms” in the sea, male sea horses, carry up to 2,000 fertilized eggs in small bags in their stomachs until they hatch. Even after the babies are born, they stay inside the bag until they are ready to live by themselves.
    Darwin’s rheas: Thought your dad was overprotective? Darwin’s rheas, also known as South American ostriches (鸵鸟), are so protective of their children that they have even been known to attack small airplanes on the ground if they get too close to their home!
    Marmosets: These little monkeys do everything but give lectures on how to give birth! Devoted dads assist during their babies’ birth. They also let Mom get some rest by taking care of the kids when she’s not nursing them.
    Sand grouse: These pigeon-like birds live in areas where water is rare, so fathers fly as many as 50 miles to get water for their kids. After they dip their breast feathers in the water, they fly home and let their chicks suck the water from their bodies.
    Fathers in the animal kingdom are not that different from our own beloved dads. This Father’s Day, when you are honoring your dad, honor animal dads, too, by practicing kindness toward all animals.
    小题1: The underlined “they” in paragraph 2 refers to      .
    A．fertilized eggsB．their stomachsC．male sea horsesD．baby sea horses
    小题2: According to the passage, which animal is the most protective?
    A．A sea horseB．A Darwin’s rheaC．A marmosetD．A san grouse
    小题3:The passage mainly tells readers       .
    A．how clever and brave animals are
    B．how to honor animal dads on Father’s Day
    C．animal dads are different from human dads
    D．some interesting facts about male animals

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