Question

Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete．This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable．When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple’s success cannot be copied because it is a magical process．
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price．Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it's not seen by the vast majority of observers as successful in the future．Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The climax of this hypothesis is the “chief-sorcerer” theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells（符咒）．
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation．Integration is something that can take a long time, but it is possible with great effort．A few companies are starting to make moves in that direction, but efforts are half-hearted．There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft．
My own suspicion is that Apple is more aware of what makes it special than it lets out． However, as Tim points out, it’s not a formula．It’s complex, it’s subtle, but it’s not magic．It’s a process that requires a degree of faith and courage．
【小题1】When a new product of Apple comes out, often it ______．

A．ruins an industry dramatically

B．starts a revolution of an industry

C．puts itself in an unbeatable position

D．is soon overtaken by imitated products

【小题2】According to the passage, other companies don’t “copy being Apple” because ______.

A． Apple is not a successful company

B． they have no access to relevant resources

C． It’s hard to find a magician like Steve Jobs

D．being Apple takes more than time and efforts

【小题3】We can infer from Para. 5 that ______．

A．other companies are dedicated to integration

B．Apple itself is fully aware of its unique advantages

C．Apple will hold the leading position in this industry

D．other companies don't have a great team as Apple does

【小题4】What does the author think of Tim Cook's statement?

A．Acceptable．

B．Disappointing．

C．Unquestionable．

D．Convincing．

Answer 1

【小题1】B
【小题2】D
【小题3】C
【小题4】A

解析试题分析：苹果的产品让全球的同行为之嫉妒，但是为什么没有人山寨苹果呢？人们选择苹果，但是不会选择山寨苹果的产品。
【小题1】细节理解题。由“When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built.”可知苹果发布新产品都会带来产业革命。故选B。
【小题2】细节理解题。由“ If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?”可知复制苹果的成功需要投入大量的时间和努力。故选D。
【小题3】推理判断题。由“Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. ”可知苹果独特的体系会支撑它走向繁盛并成为主导。故选C.
【小题4】推理判断题。文章最后一段可知作者的态度，认为“这不是魔法”。因此是“认可的”。Acceptable可接受的；Disappointing失望的；Unquestionable毫无疑问的；Convincing令人信服的。故选A.
考点：科普类阅读。