Question

9．McDonald's is the owrld single biggest food provider with annual sales of around＄12.4bn．And the company's symbol Ronald McDonald is now the world's most recognized person after Santa Claus．
The first McDonald's restaurant was opened in San Bernardino，California，in 1948 by brothers Mac and Dick McDonald．Mac ran the restaurant side； Dick was the marketing genius．He had already invented the drive-in laundry and had been the first person to use neon lights in advertising．Now he spotted the gap in the post-war，baby-boom marker for cheap，family-orientated restaurants with simple menus，standardized food and efficient service．
After a slow start，business began to boom．By 1954，the brothers were joined by another entrepreneur，a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer，milk shake maker used throughout the McDonald's chain．A year later，Kroc had bought the McDonald brthers'chain of 25 franchises for the equivalent of around＄70m（￡44m）．Dick remained with the company until the Seventies，when he and Kroc Fell out over Kroc's claim that the chain was his creation．
Today，an almost Stalinist cult of personality surrounds Kroc （who died in 1984）at McDonald's，while the brothers who gave the company its name have all but been written out of its history．But though Kroc did not found McDonald's，he was certainly responsible for the empire-building philosophy which led to its world domination．He ushered in such essential contrbutions to international cuisine as the Big Mac（1968）and the Egg McMuffin （1937）；and helped launch Ronald McDonald-"in any language he means fun"-on to television in 1963．
Every three hours，a new McDonald's franchise opens somewhere in the world； it can be found in more than 100 countries including India（vegetarian-only to avoid offending the non-beef-eating populace）and Israel（non kosher，despite fierce local objection）．McDonald's chain embodied the thrusting，can-do spirit of Fifties America with staff mottoes such as"If you've got time to lean，you've go time to clean．"
61．What's the main idea of the passage？D
A．Where can McDonald's go in the future？
B．How McDonald's was founded．
C．How McDonald's was distributed to the world．
D．McDonald's start and development．
62．McDonald's was foundedB．
A．by a kitchen equipment salesman
B．by two brothers in California
C．before the first world war
D．after the first World War
63．What do we know about McDonald's brothers？C
A．They were not McDonald's founders although they named the restaurant．
B．Their business was still in depression after several years．
C．They had clear job separation on business．
D．They sold their restaurant to a salesman in 1954．
64．Which is not Kroc's contribution to McDonald's？C
A．He launched the restaurant image Ronald McDonald on to television．
B．Under his lead，international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame．
C．He spotted the gap in postwar market for cheap，family-orientated restaurants．
D．He built McDonald's empire with a philosophy which led to its world domination．
65．Which statement is true according to the passage？D
A．The single biggest food provider was however，not named after its founder．
B．The international cuisine as the Big Mac，a beef hamburger，is provided every chain restaurant in the world．
C．Employees in McDonald's have no time to lean．
D．The symbol Ronald McDonald，which means fun in any laguage，is said to be the world's most recognized person after Santa Claus．

Answer 1

分析 麦当劳是世界上单一的最大的食物供应商．世界上第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino，由麦当劳俩兄弟一手创办．经过缓慢的起步，生意开始兴隆起来．1954年，Kroc加入并联手把麦当劳连锁店开到世界各地，为世人所熟知．现在每三个小时在世界上的某一个地方就有一个麦当劳连锁店开张．

解答 答案：61．D 主旨大意题．文章第二段说The first McDonald's restaurant was opened in San Bernardino，California，in 1948 by brothers Mac and Dick McDonald介绍了麦当劳的创立，后文介绍了发展．故选D．
62．B 细节理解题．根据第二段的The first McDonald's restaurant was opened in San Bernardino，California，in 1948 by brothers Mac and Richard"Dick"McDonald．（第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino，由麦当劳俩兄弟一手创办．）排除其他选项，故选B．
63．C 细节理解题．根据第二段的Mac ran the restaurant side； Dick was the marketing genius．（Mac经营着路边的餐馆；Dick则是销售天才．），我们了解到：兄弟俩各有分工．故选C．
64．C 细节理解题．根据第二段最后的Now he （指Dick） spotted the gap in the post-war，baby-boom market for cheap，family-orientated restaurants with simple menus，standardized food and efficient service．（Dick发现了战后刚刚繁荣的便宜的、家庭经营的饭店，简单的菜单、标准的食物和高效的服务．）故选C．
65．D 推断判断题．根据第一段的And the company's symbol Ronald McDonald is now （or so the company claims） the world's most recognized person after Santa Claus．（公司的标志Ronald McDonald现在是或者公司自称是当今世界上继圣诞老人之后最容易被认出的人．）和倒数第二段in any language he means fun（无论任何语言，他都是好玩的意思．）"故选D．

点评 阅读理解是考查语篇理解能力．常考的题型有：推理判断题；主旨大意题；细节理解题；猜测词意题．近几年又出现了两种新的考查方式：写作态度判断题和文章结构题．解题时，在读懂文章的基础上，还有特别注意掌握题型的特征，尤其是细节题和推断题不可混淆：细节题是文章信息的再现；推断题是文章信息的提取．本题是广告类文章，考查主要是以细节题为主，细节题要注意常用的出题陷阱有：夸大，缩小，张冠李戴，偷梁换柱，无中生有等，做题时要看清看准．