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【题目】阅读理解
Chinese e-commerce websites fail to pay more attention to olderconsumers, says a news report.
There’s been a thought that younger consumers have been thedriving force of online buying. That may not be the case. According to astatement from Alipay, the average expenditure (支出) of Alipayusers born before the 1960s was 31,000 yuan in 2012, much higher than 14,000yuan of those born after the 1980s. It shows that online shopping has become akey part of people’s daily consumption, for both young and old.
Besides shopping, people pay bills such as water bill,electricity bill, and credit card repayment online. The middle-aged and seniorconsumers are also participating in that consumption revolution.
Liu Chen, 56, said that his online expenditure in 2014 was over50,000 yuan, about half of the total annual expenditure. He always pays histelephone bill online. Clothes, electrical appliances and kids’ snacks are themain items he purchases online.
Liu’s shopping strategy is to find something good online first,then go to shops to check it out, and finally buy it online because it ischeaper. As quality concerns him, Liu only buys items that come with aguarantee.
Stories such as those from Liu are representative of millions ofmiddle-aged and older Chinese, which show the great potential of the aged inthe Chinese consumption market. Yet, the market seems not to be valued as itshould be.
Some Chinese e-commerce websites such as jd. com, dangdang. comand amazon. cn don’t have a category for goods for the elderly on their mainpages. Alibaba’s platform does have one, but the goods in it are not asabundant as other categories. Moreover, Taobao’s category is not reallydesigned for elders, but their children.
Despite the seeming lack of commitment to older consumers, theChinese market for the elderly is clearly huge, and e-commerce websites should takegreat efforts to develop it.
(1)The data in Paragraph 2 is used to prove that ________.
A.young people have learned to save money
B.older people are crazy about online shopping
C.young people are the driving force of online shopping
D.both the young and the old have contributed to online shopping
(2)According to the passage, Liu Chen mainly spends money online on _______.
a. buying clothes
b. paying the telephone bill
c. paying the electricity bill
d. buying electrical appliances
A.a, b, c
B.a, b, d
C.b, c, d
D.a, c, d
(3)Liu Chen chooses online shopping mainly because of its ________.
A.low price
B.convenience
C.great potential
D.quality guarantee
(4)Which is the best title of the passage?
A.Online shopping
B.Older consumers in e-commerce
C.Chinese e-commerce
D.Huge e-commerce market for the elderly

【答案】
(1)D
(2)B
(3)A
(4)D
【解析】本文讲述的是中国的电子商务网站不重视老年消费者,文章主要介绍了产生这种现象的原因和潜在的巨大商机。
(1)D考查细节推理题。根据文章中第二段的Themiddle-aged and senior consumers are also participating in that consumptionrevolution可知老年人和年轻人一样有助于网上购物。故选D项。
(2)B 考查细节理解题。根据文章中第四段的He always pays his telephonebill online. Clothes, electrical appliances and kids’ snacks are the main itemshe purchases online他总是在网上付电话费,衣服,电子产品和孩子的零食都是他在网上购买的主要物品。可知选B。。
(3)A考查细节判断题。根据文章第五段的Liu’s shopping strategy is to find something good onlinefirst, then go to shops to check it out, and finally buy it online because itis cheaper留的购物策略时先在网上找到优质产品,然后去商店确认,最后在网上购买,因为网上购物更便宜。可知刘先生主要发现了网上的东西更便宜。故选A项。
(4)D 考查主旨大意题。通读全文,并根据文章的第一段可知这是中国的电子商务网站不重视老年消费者,这是巨大的商机。故选D。

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