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    　The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.

    　　If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.

    　　When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.

    　　The market may be something abstract. But for each person or business who is making and selling something, it is very concrete（具体的）. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.

    63．Which of the following would be the best title of the passage?

           A. Selling and Buying.   

    B. Everything you do is producing for the market.

           C. What the market can do for you  

    D. What is the market?

    64．All of the following acts are producing for the market except        .

           A. attending a night school    

    B. working in a bank

    C. printing a book            

    D. growing beans for sale

    65．You are buying from the market when you        .

           A. borrow a book from the library         

    B. drive to the seaside for a holiday

           C. look after your children         

     D. eat at restaurants

    66．In what way is the market very concrete for each person or business who is making and selling something?

           A. It helps you save money         

    B. It provides you with everything you need

           C. It tells you how to grow tomatoes  

    D. It tells you what to produce

    【小题1】D

    【小题2】A

    【小题3】D

    【小题4】D


    解析:

    略

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    　　The market investigation is indispensable to sales promotion．They are closely related as the lips and teeth, so to speak．What you produce is for sale on the market．It would be impossible to succeed in selling a product without first investigating the market．

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    　　The market is a concept．If you are growing tomatoes in your backyard for sale you are producing for the market．You might sell some to your neighbor and some to the local manager of the supermarket．But in either case, you are producing for the market．Your efforts are being directed by the market．If people stop buying tomatoes, you will stop producing them．

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    　 In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
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