Question

Many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect,because they simply change the nature of work instead of eliminating it. Machines have a certain novelty (新奇的) value,like toys for adults. It is certainly less tiring to put clothes in a washing machine,but the time saved does not really amount to much：the machine has to be watched,the clothes have to be carefully sorted out first,stains removed by hand,buttons pushed and water changed,clothes taken out,aired and ironed. It would be more liberating to pack it all off to a laundry and not necessarily more expensive,since no capital in?vestment is required. Similarly,if you really want to save time you do not make cakes with an electric mixer,you buy one in a shop. If one compares the image of the woman in the women's magazine with the goods advertised by those periodicals,one realizes how useful a projected im?age can be commercially. A careful balance has to be struck; if you show a laboursaving de?vice,follow it up with a complicated recipe on the next page;on no account hint at the notion that a woman could get herself a job,but instead foster her sense of her own usefulness,empha?sizing the creative aspect of her function as a housewife. So we get cake mixes where the cook simply adds an egg herself,to produce "that lovely homebaked flavour the family love"，and knitting patterns that can be made by hand,or worse still,on knitting machines,which became tremendously fashionable when they were first introduced. Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park,not by professional women presetting (预先设置) the dinner before leaving home for work.

(   ) 1. What does the underlined word " eliminating" mean?

   A. Wiping out. B. Doing away with. C. Throwing out. D. Carring off.

(   ) 2. What is the shortcoming of the home electric goods advertised as liberating the mod?ern women according to the author?

   A. They have absolutely no value for the housewives.

   B. They really save the housewife very little time.

   C. They save the housewife's time but not her money.

   D. The can remove unpleasant aspects of housework.

(   ) 3. In the writer's opinion,the goods advertised in women's magazines are really meant to         .

   A. free housewives from housework

   B. encourage housewives to go out to work

   C. make housewives into excellent cooks

   D. give them a false sense of fulfillment

(   ) 4. What is the main meaning of this passage?

   A. Consuming anything just relying on the basic need not the advertising.

   B. Tremendous fashion can't bring you a certain novelty value.

   C. Advertising is reliable and always describes things true to the fact.

   D. Women have to redouble their efforts to get the real liberation.

Answer 1

 BBDA

广告以非常诱人的方式向消费者生动地展示其产品，而这大多数都是华而不实。

1. B词义猜测题。 wipe out消灭，彻底摧毁； do away with废除，去掉;throw out扔出，抛出(次品) ；carry off带走，夺去。

2. B细节理解题。家用电器具有一定的、新颖的价值，但是并不能节省多少时间。故选 B.

3. D细节理解题。广告利用了家庭主妇的心理弱点，给她们造成了一种虚假的满足感。故选项D为正确答案。

4. A主题判断题。不论男女，购物是出于需要而不是看广告如何宣传。其他选项不符合本文。