精英家教网 > 高中英语 > 题目详情

  There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging(包装)is the silent but persuading salesman.

  There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality”of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

  Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

  Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.

  This new consumer response(反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

(1) According to the passage, ________ seems to be able to persuade a consumer to buy the product.

[  ]

A.the pleasing color of the package

B.the special taste of the product

C.the strange shape of the package

D.the belief in the product

(2) If a package or a product is round in shape, it can ________.

[  ]

A.bring excitement to the consumers

B.attract the consumers' attention

C.catch the eye movement of the consumers

D.produce a happy and peaceful feeling

(3) “And the word 'green' today can keep food prices going up.” This sentence suggests that consumers today are ________.

A.starting to notice the importance of new food

B.enjoying the beauty of nature more than before

C.beginning to like green vegetables

D.paying more attention to their health

(4) It can be inferred from the passage that V8 is a kind of ________.

[  ]

A.vegetable dish
B.healthy juice
C.iced drink
D.red vegetable
答案:C:D:D;B
解析:

练习册系列答案
相关习题

科目:高中英语 来源:2004全国各省市高考模拟试题汇编(天利38套)·英语 题型:054

Cloze

Farmers, as we all know, have been having a hard time of it lately, and have turned to new ways of earning income from their land. This involves not only planting new kinds of crops, but some 1 ways of making money, the most unusual of which has got to be sheep racing. Yes, you heard me 2 ! A farmer now holds sheep races on a regular basis, and during the past year over 100,000 people have 3 to watch the race. “I was passing the farm on my way to the sea for a holiday.” one punter (赛马经纪人) told me, “and I thought I'd have a look. I didn't believe it was serious, to tell you the truth.” According to a regular visitor, betting on sheep is more interesting than betting on horses. “At proper horse races everyone has already studied the form of the horse 4 , and there are clear favourites. 5 nobody has heard anything about these 6 ! Most people find it difficult to tell one from another in any case.” I stayed to watch the races, and I must admit that I found it quite 7 . In a usual sheep race, half a dozen sheep race down hill over a course of about half a mile. Food is waiting for them ar the other end of the 8 just to give them some encouragement, I ought to add! The sheep run surprisingly fast. 9 they have probably not eaten for a while. Anyway, the crowd around me were obviously enjoying their day out at the races. 10 by their happy faces and the sense of excitement.

1.

[  ]

A.common
B.strange
C.swift
D.illegal

2.

[  ]

A.honestly
B.surprisingly
C.completely
D.correctly

3.

[  ]

A.showed off
B.brought up
C.turned up
D.looked forward

4.

[  ]

A.behind time
B.in progress
C.in advance
D.in time

5.

[  ]

A.But
B.Therefore
C.Moreover
D.Otherwise

6.

[  ]

A.horses
B.sheep
C.races
D.stories

7.

[  ]

A.exciting
B.dangerous
C.boring
D.peculiar

8.

[  ]

A.race
B.hill
C.track
D.field

9.

[  ]

A.if
B.so
C.yet
D.although

10.

[  ]

A.observing
B.judging
C.considering
D.inferring

查看答案和解析>>

科目:高中英语 来源:2009年高考英语(浙江卷) 题型:050

阅读理解

  I was in arush as always, but this time it was for an?date I just corldn’t be late for!I found myself at a checkout counter behind ar?woman seeingly in no nuny as she paid for her groceriesA PhD student with not a lot of money, I had humied into the store to pick up some flowersI was in a huge rush, thinking of my upconing eveningI did not want to be Late for this date

  We were in Boston, a place not always known for small conversation bitween strangersThe woman stopped unloading her basket and looked up at meShe smiledIt was a nice smile-warm and reasuring-and I retuned her gift by smiling back

  “Must be a special lady, wboever it is that will be getting \those beautiful flowers.”she said

  “Yes, she’s speciao, I said ,and then to my cnbarrassment ,the words kept coming out.“Its only our second dute, but somchow I am just having the feeling shesthe one,’”jokingly, I addcd,The only problem is that I can’t figure out why she’d want to date a guy like me.”

  “Well, I think she’s very lucky to have a boyfriend who buings her such lovely slowers and who is obviorsly in love with her, the woman said.”My husband rscd to bring me flowers every week-even when tines were tough and we didn’t have much moneyThose were incredible days; be was very romantic and-lf course- I miss him since he’s passed away.”

  I paid for my flowers as se was gathering up her groceriesThere was no doubt in my mind as I walked up to herI touched her on the shoulder and saidYou were right, you knowThese flowers are indeed for a very special lady.”I hand??the fowes and thanked her tor such a mice conversation

  It took her a moment to realize htat I was giving her the flowers I had just purchased.“You have a wonderful evening ,I saidI left het with a big smile and my heart warmed as I saw her smelling the beautiful flowers

  I remember being slightly late for my date that night and telling my girlfriend the above storyA couple of years later, when I finally worked up the courage to ask her to marry me, she told me that this stoty had hdlped to seal it for ber-that was the nigtht than I won her heart

(1)

Why was the writer in a hurry that day?

[  ]

A.

He was to meet his girlfriend

B.

He had to go back to school soon

C.

He was delayed by an elderly lady

D.

He had to pick up some groceries

(2)

What does the underlined phraseher gift(Paragraph 2)refer to?

[  ]

A.

Her words

B.

Her smile

C.

Her flowers

D.

Her politeness

(3)

Why did the writer give his flowers to the elderly lady?

[  ]

A.

She told him a nice story

B.

She allowed him to pay first

C.

She gave him encouragement

D.

She liked flowers very much

(4)

What is the message conveyed in the story?

[  ]

A.

Flowers are important for a date

B.

Small talk is helpful

C.

Love and kindness are rewarding

D.

Elderly people deserve respecting

查看答案和解析>>

科目:高中英语 来源:2010年普通高等学校招生全国统一考试、英语(江西卷) 题型:050

阅读理解

  Modcm inventions have speeded up people's lives amazingly.Motor-cars cover a bundred miles in little more than an hour.Aireraft cross the world a day, while computers operate at lightning speed.Indeed, this love of speed seems never-ending.Every ycar motor-cars are produced which go even faster each new computer boasts(吹嘘)of saving preeious seconds in handling tasks.

  All this saves timc, but at a prick.When we lose or gain half a day in speeding aeross the world in an airplane, our bodies tell us so.We get the uncomfoerable feeling known as jet-lag; our bodies feel tlru they have been left bebind in anot ar nine zoors Again pending too long at compulers resul's in painti ninrts and fingers.Mobile phones also to dange according to some seientists; too much uss may thesmit h bul radiation into our brains, a we do not like to think about.

  Howave, what do we do with the time we have saved?Certainly not or so it seems.We are so accustomed to constant activity that we find it difficult to sit and do nothing, or even just one thing at a time.Pcrhaps the days are long gone when we might listen quietly to a story on the radio, letting imavination take us into another world.

  There was a time when some people's lives were devotcd simply to the cultivation of the land or the eare of eattle.No multi-tasking there; their lives wenl on at a much gentler pace, and in a familiar pattern.There is much that we might envy about a way of life like this.Yet before we do so, we must think of the hard tasks our ancestors faeed;:they farmed with bare hands, often lived close to hunger, and had to fashion tools from wood and stone.Modem machinery has freed peope fre that primitive existcnee.

(1)

The new rooucts opcome more and more time-saving beeause.

[  ]

A.

our lose e u speed uts never-ending

B.

mo is liwhcd

C.

shi pnces are increasingly high

D.

the manufacturers boast a lot

(2)

What does“the days”in Paragraph 3 refer to?

[  ]

A.

I maginary life

B.

Simple life in the past

C.

Times of inventions

D.

Time for constant activity

(3)

What is the author's attitude towards the modem teehnology?

[  ]

A.

Critical

B.

Objective

C.

Optimistic

D.

Negative

(4)

What does the pa mge mainly diseuss?

[  ]

A.

The present and pad times

B.

Machin and human beings

C.

Imaginations and inventions

D.

Modem teehnology and its influenec

查看答案和解析>>

科目:高中英语 来源:山东省0910学年高一下学期第四次阶段性测试(英语) 题型:阅读理解

Amanda Clement grew up in Hudson,South Dakota.Baseball was always her fa—

vorite sport.Once in a while her brother Hank and his friends would let her play first

base in their games.More often,however,they asked her to umpire(裁判)for them,

because they knew her calls would be fair and there would be no arguing.

One day in 1904,Amanda and her mother traveled to Hawarden,Iowa,to watch

Hank play for the home team against Hawarden.When they arrived at the ball field,

two local teams were waiting to play a preliminary(预备)game.The umpire hadn’t ar—

rived,so Hank argued that the teams should let his sister serve as umpire.The players

finally agreed.

Amanda,then sixteen and standing five feet,ten inches tall,made perfect calls.

She was so good that players for the main game asked her 10 umpire for them and even

offered to pay her.Thus,at sixteen,Amanda Clement became the first paid female

baseball umpire on record.She is honored in the Baseball Hall of Fame in Cooperstown,

New York.

61.Hank and his friends often asked Amanda to umpire for them because      

 A.they wanted to make her happy

 B.she called them brothers

  C.no one else wanted to do it for them

  D.she knew the rules well and was fair

62.Amanda went to Hawarden in order to      

A.serve as umpire

C.make money

B.watch her brother play

D.help the local teams

63.Amanda most probably learned how to umpire a baseball game       .

 A.in her P.E.classes at school    B.in an umpire training school

  C.by watching and playing the games D.from her mother,a baseball umpire

64.Which of the following can be the best title of the passage?

  A.Amanda Clement.First Female Umpire

  B.A Family of Baseball Fans

  C.Baseball Games in Hawarden,Iowa

  D.The Baseball Hall of Fame in Cooperstown

 

查看答案和解析>>

科目:高中英语 来源: 题型:阅读理解

Amanda Clement grew up in Hudson,South Dakota.Baseball was always her fa—

vorite sport.Once in a while her brother Hank and his friends would let her play first

base in their games.More often,however,they asked her to umpire(裁判)for them,

because they knew her calls would be fair and there would be no arguing.

    One day in 1904,Amanda and her mother traveled to Hawarden,Iowa,to watch

Hank play for the home team against Hawarden.When they arrived at the ball field,

two local teams were waiting to play a preliminary(预备)game.The umpire hadn’t ar—

rived,so Hank argued that the teams should let his sister serve as umpire.The players

finally agreed.

    Amanda,then sixteen and standing five feet,ten inches tall,made perfect calls.

She was so good that players for the main game asked her 10 umpire for them and even

offered to pay her.Thus,at sixteen,Amanda Clement became the first paid female

baseball umpire on record.She is honored in the Baseball Hall of Fame in Cooperstown,

New York.

61.Hank and his friends often asked Amanda to umpire for them because      

     A.they wanted to make her happy

     B.she called them brothers

     C.no one else wanted to do it for them

     D.she knew the rules well and was fair

62.Amanda went to Hawarden in order to      

A.serve as umpire

C.make money

B.watch her brother play

D.help the local teams

63.Amanda most probably learned how to umpire a baseball game       .

     A.in her P.E.classes at school    B.in an umpire training school

     C.by watching and playing the games D.from her mother,a baseball umpire

64.Which of the following can be the best title of the passage?

     A.Amanda Clement.First Female Umpire

     B.A Family of Baseball Fans

     C.Baseball Games in Hawarden,Iowa

     D.The Baseball Hall of Fame in Cooperstown

查看答案和解析>>

同步练习册答案