科目:高中英语 来源: 题型:阅读理解
Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you
buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.
In the passage, which of the following is NOT included in the advantages of advertising?
A. Getting greater fame. B. Providing more jobs. C. Raising living standards. D. Reducing newspaper cost.
The writer thinks that the well-known TV person is ________ .
A. quite right in passing his judgment on advertising
B. interested in nothing but the buyers' attention
C. correct in telling the difference between persuasion and information
D. obviously unfair in his views on advertising
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科目:高中英语 来源: 题型:阅读理解
There was a very special teacher who made a far-reaching difference in my life.
Fall, 1959, the first day of class at
The first time that I 41 her read-write-criticize method, I had not 42 to do the homework and had written something without knowing what it meant. 43 the extreme embarrassment I suffered, standing before my classmates, 44 myself. No one laughed at me; no one would be 45 enough, or foolish enough, to do that in Mrs. McNamara’s class. The embarrassment came from 46 and along with it came a strong 47 not to let it happen again.
Mrs. McNamara kept all of our written work in files; it was easy to see the 48 in writing that had occurred. What was not so easy to see was the inner transformation that had taken place, at least for me. What Mrs. McNamara 49 me to do was to see myself as others see me and, having done that, I could improve myself. And I 50 . Thank you, Mrs. McNamara.
31..A.nodded | B. laughed | C. apologized | D. shouted |
32. A. trouble | B. sorrow | C. danger | D. anger |
33. A. behaviour | B. evaluation | C. activity | D. thought |
34. A. review | B. performance | C. practice | D. homework |
35. A. added | B. related | C. contributed | D. compared |
36. A. expected | B. persuaded | C. allowed | D. advised |
37. A. collect | B. return | C. send | D. receive |
38. A. on purpose | B. at first | C. by chance | D. in turn |
39. A. talk through | B. hand over | C. read out | D. show off |
40. A. so | B. and | C. but | D. or |
41. A. tried | B. adopted | C. examined | D. experienced |
42. A. undertaken | B. attempted | C. bothered | D. hesitated |
43. A. Remember | B. Predict | C. Bear | D. Imagine |
44. A. playing jokes on | B. making a fool of | C. setting a trap for | D. taking advantage of |
45. A. brave | B. careless | C. proud | D. selfish |
46. A. above | B. within | C. behind | D. below |
47. A. tendency | B. preference | C. determination | D. sense |
48. A. improvements | B. pains | C. difficulties | D. advantages |
49. A. trusted | B. invited | C. forced | D. permitted |
50. A. did | B. could | C. had | D. would |
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科目:高中英语 来源:2012-2013学年浙江临海白云高级中学高一上第二次阶段考试英语试卷(带解析) 题型:单选题
The famous film star wore dark glasses so that no one would him.
A.reach | B.recognize | C.realize | D.know |
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科目:高中英语 来源:2012届黑龙江省哈尔滨市第六中学高三第二次模拟考试英语试卷(带解析) 题型:完型填空
The Best Holiday
I was unbelievably proud of my nine-year-old daughter, Emily. 36 to buy a mountain bike, she’d been saving her pocket money all year, as well as doing small jobs to earn extra money.
By Thanksgiving , she had collected only $49. I said, “ You 37 have your pick from my bicycle 38 ”. “Thanks, Daddy. But your bikes are so old. ” She was right. All my girls’ bikes were 1950s models, not the kind a kid today would 39 choose.
As Christmas 40 near, Emily and I went bike shopping . As we left one store, she 41 a Salvation Army volunteer standing next to a big pot. “Can we give something, Daddy?” She asked. “Sorry, Em, I’m out of 42 . ”
Throughout December, Emily continued to work hard. Then one day, she made a 43 announcement. “You know all the money I’ve been saving?” she said hesitantly. “I’m going to give it to the poor people.” So one cold morning before Christmas, Emily handed her total savings of $58 to a volunteer who was really very 44 .
45 by Emily’s selflessness, I decided to contribute 46 of my old bicycles to a car dealer who was collecting used bikes for poor children. 47 I selected a shiny model from my collection, however, it seemed as if a second bike took on a glow. Should I contribute two? No, one would be enough. But I couldn’t 48 the feeling that I should give a second bike. When I later 49 the bikes, the car dealer said, “You’re making two kids very 50 , sir . Here are your tickets. For each bicycle contributed, we’re 51 away one chance to win a girl’s mountain bike. ”
Why wasn’t I surprised when that second ticket proved to be the 52 ? I like to think it was God’s way of 53 a little girl for a sacrifice 54 her year--while giving her dad a lesson in the 55 .
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科目:高中英语 来源:广东省普宁一中2010届高三第一学期限时训练测试题四 (英语) 题型:阅读理解
One of the traditions which is now a necessary part of Christmas is that of Father Christmas, or Santa Claus. According to the modern legend, he is a magical figure who visits all the children of the world during the night before Christmas Day, leaving presents which they find the next morning. He flies through the night sky in a sledge pulled by reindeer, and enters houses by climbing down chimneys. This strange legend is based on the life of a man called Nicholas, but in fact we know very little about him. Historians think he was a Christian bishop(主教) in Turkey in about 285-350 A. D. One of the stories about him is that he helped three poor girls. No one would marry them because they were so poor. To provide them with money for their weddings, Nicholas secretly dropped some gold coins down the chimney of their house. After Nicholas died, he was made a saint(圣人) by the church. (The name Santa Claus thus comes from St Nicholas.) His feast day was celebrated in December, and parents started giving their children secret presents from St Nicholas. Over the years, this custom became part of our Christmas traditions.
Recently, a psychologist has claimed that Father Christmas is “the perfect fantasy” for children. According to Professor Anthony Clare, children love the character of Father Christmas because he is like an ideal father: he loves children and gives them presents, but he never criticizes them, is never angry, and children do not even need to thank him for the presents. Other writers, however, point out that Father Christmas can be a frightening character to some children. Jane Bidder says that some children are terrified of this fat, bearded old man. It can certainly confuse many children. As parents, we warn our children to be careful of strangers and never to let them into the house, and yet we tell children that a strange man will come into their bedroom at night! Some children can become very worried about this idea and fear that he is a kind of burglar.
Most children, however, understand from their parents and from the media that Father Christmas is basically a benign character, and look forward to his annual visit with joy and excitement.
46. The main point of the first paragraph is that ________.
A. Father Christmas is an important part of Christmas
B. the tradition of Father Christmas is a modern idea
C. Father Christmas is a magical figure who can fly
D. the legends about Father Christmas are not true
47. The writer mentions details such as Father Christmas’s sledge, the reindeer and the way he climbs down chimneys because he/she ____________.
A. wants to make it clear that these things are impossible
B. is describing the history of St Nicholas
C. wants everyone to believe that Father Christmas is real
D. is explaining the modern legend of Father Christmas
48. Why does the writer mention the story about St Nicholas helping three poor girls?
A. It shows us that historians know very little about him.
B. This story explains why parents give secret presents to children.
C. It supports the writer’s main point that Father Christmas is based on an untrue story.
D. This story explains why we celebrate Christmas in December.
49. In the last paragraph, the word “benign”means _________.
A. religious B. friendly
C. frightening D. unreal
50. The best title for this passage would be __________.
A. Is Father Christmas Dangerous? B. The True History of St Nicholas
C. The Legend of Santa Claus D. The Traditions of Christmas
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