A dentist’s office may not be everyone’s idea of a perfect holiday destination.But a growing number of Europeans are travelling abroad for medical treatment to save money,or maybe to combine a visit to the doctor with some sightseeing,creating a potential but fastgrowing market for traditional tour operators.
“It was simply cheaper for me to go to a dentist in Hungary,” said a 42yearold physical therapist from Berlin.He chose the clinic near Budapest from an Internet advertisement,attracted by hundreds of euros in savings compared with the same treatment in Germany.He was happy to find when he got there that the clinic was clean,the staff qualified and the work thorough.
People travel abroad for medical treatment for various reasons:it’s cheaper,they face a long wait at home,or the treatment they want is not available in their own country.The Britishbased Medical Tourist Company refers about 100 patients a year to hospitals in India for treatments.And Chief Executive Premhar Shah reports rapid growth in demand from customers in Africa,where it can be harder to find wellequipped medical facilities for complex surgeries.
Some patients who have immigrated may prefer to return to be close to their families when they undergo surgery.“People will want to take the opportunity to seek treatment in places where they have relatives who might be able to look after them.I’m seeing that especially with younger people from eastern Europe,” said a professor at the University of Oxford.
For some,there is the attraction of free treatment abroad.British lawmakers have called for tighter checks on patients arriving for treatment,out of concerns that foreign citizens are travelling to Britain to take advantage of the free service.
The global medical tourism market is believed to be worth $40 billion to $60 billion and growing at about 20 percent per year.
【小题1】The 42yearold physical therapist was satisfied with________in Hungary.
A.the price instead of the service |
B.the service instead of the price |
C.both the price and the service |
D.neither the price nor the service |
A.Four. | B.Five. |
C.Six. | D.Seven. |
A.more Africans want to travel abroad |
B.more Europeans want to travel to Africa |
C.more Britons want to travel to India |
D.no one would come to Great Britain |
A.get cheaper medical service |
B.be looked after by relatives |
C.have better medical treatment |
D.enjoy free medical treatment |
A.Overseas sightseeing. | B.Hospital treatment. |
C.Medical tourism. | D.Travelers’ health problems. |
【小题1】C
【小题2】B
【小题3】A
【小题4】B
【小题5】C
解析语篇解读 本文是一篇说明文。文章对发展潜力巨大的“医疗旅游业(medical tourism)”进行了简要介绍。
【小题1】解析: 细节理解题。根据第二段内容特别是第二段第一句“It was simply cheaper for me...in Hungary”和最后一句“He was happy...the clinic was clean,the staff qualified and the work through.”可知,他对匈牙利医院的收费和服务都相当满意。
答案: C
【小题2】解析: 细节理解题。根据第二至五段内容可知,吸引人们去国外就医涉及以下五方面的原因:收费低,甚至免费、医疗设施健全、医生资质高、等候时间短、环境干净。
答案: B
【小题3】解析: 推理判断题。根据第三段最后一句“...in Africa,where it can be harder to find wellequipped medical facilities for complex surgeries.”可知,在非洲很难找到做复杂手术的精良设备。因此推知,将会有更多的人去国外就医。
答案: A
【小题4】解析: 细节理解题。根据第四段第一、二句“Some patients...prefer to return to be close to their families...be able to look after them.”可知,答案选B。
答案: B
【小题5】解析: 主旨大意题。通读全文可知,本文就“医疗旅游”进行了介绍说明。
答案: C
科目:高中英语 来源: 题型:阅读理解
We walked in so quietly that the nurse at the desk didn't even lift her eyes from the book. Mum pointed at a big chair by the door and I knew she wanted me to sit down. While I watched mouth open in surprise, Mum took off her hat and coat and gave them to me to hold. She walked quietly to the small room by the lift and took out a wet mop. She pushed the mop past the desk and as the nurse looked up, Mum nodded and said, "Very dirty floors."
"Yes, I'm glad they've finally decided to clean them, "the nurse answered. She looked at Mum strangely and said, "But aren't you working late?"
Mum just pushed harder, each swipe(拖一下)of the mop taking her farther and farther down the hall. I watched until she was out of sight and the nurse had turned back to writing in the big book.
After a long time Mum came back. Her eyes were shining. She quickly put the mop back and took my hand. As we turned to go out of the door, Mum bowed politely to the nurse and said, "Thank you."
Outside, Mum told me, "Dagmar is fine. No fever. "
"You saw her, Mum?"
"Of course I told her about the hospital rules, and she will not expect us until tomorrow. Dad will stop worrying as well. It's a fine hospital. But such floors! A mop is no good. You need a brush."
【小题1】When she took a mop from the small room what Mum really wanted to do was .
A.to clean the floor | B.to please the nurse |
C.to see a patient | D.to surprise the story-teller |
A.nurse | B.visitor |
C.patient | D.cleaner |
A.the story-teller's sister | B.Mum's friend |
C.the story-teller's classmate | D.Dad's boss |
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科目:高中英语 来源: 题型:阅读理解
(2014·南昌市高三第三次模拟测试)
Millions of people are using cell phones today.In many places it is actually considered unusual not to use one.In many countries,cell phones are very popular with young people.They find that the phones are more than a means of communication—having a mobile phone shows that they are cool and connected.
The explosions around the world in mobile phone use make some health professional worried.Some doctors are concerned that in the future many people may suffer health problems from the use of mobile phones.In England,there has been a serious debate about this issue.Mobile phone companies are worried about the negative publicity of such ideas.They say that there is no proof that mobile phones are bad for your health.
On the other hand,why do some medical studies show changes in the brain cells of some people who use mobile phones?Signs of change in the issues of the brain and head can be detected with modern scanning equipment.In one case,a traveling salesman had to retire at a young age because of serious memory loss.He couldn’t remember even simple tasks.He would often forget the name of his own son.This man used to talk on his mobile phone for about six hours a day,every day of his working week,for a couple of years.His family doctor blamed his mobile phone use,but his employer’s doctor didn’t agree.
What is it that makes mobile phones potentially harmful?The answer is radiation.Hightech machines can detect very small amounts of radiation from mobile phones.Mobile phone companies agree that there is some radiation.But they say the amount is too small to worry about.
As the discussion about their safety continues,it appears that it’s best to use mobile phones less often.Use your regular phone if you want to talk for a long time.Use your mobile phone only when you really need it.Mobile phones can be very useful and convenient,especially in emergencies.In the future,mobile phones may have a warning label that says they are bad for your health.So for now,it’s wise not to use your mobile phone too often.
【小题1】People buy cell phones for the following reasons except that________.
A.they’re popular | B.they’re convenient |
C.they’re useful | D.they’re cheap |
A.discovered | B.removed |
C.cured | D.caused |
A.he disliked using mobile phones |
B.he couldn’t remember simple tasks |
C.he was tired of talking on his mobile phone |
D.his employer’s doctor persuaded him to |
A.deny the existence of mobile phone radiation |
B.develop new technology to reduce mobile phone radiation |
C.hold that the amount of radiation is too small to worry about |
D.try to prove that mobile phones are not harmful to health |
A.to buy mobile phones |
B.to use mobile phones less often |
C.to update regular phones |
D.to stop using mobile phones |
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科目:高中英语 来源: 题型:阅读理解
Most mornings, the line begins to form at dawn: scores of silent women with babies on their backs, buckets balanced on their heads, and in each hand a brightblue plastic jug. On good days, they will wait less than an hour before a water tanker goes across the dirt path that serves as a road in Kesum Purbahari, a slum on the southern edge of New Delhi. On bad days, when there is no electricity for the pumps, the tankers don't come at all. “That water kills people,” a young mother named Shoba said one recent Saturday morning, pointing to a row of pails filled with thick, caramel (焦糖)colored liquid. “Whoever drinks it will die.” The water was from a pipe shared by thousands of people in the poor neibourhood. Women often use it to wash clothes and bathe their children, but nobody is desperate enough to drink it.
There is no standard for how much water a person needs each day, but experts usually put the minimum at fifty litres. The government of India promises (but rarely provides) forty. Most people drink two or three litres—less than it takes to wash a toilet. The rest is typically used for cooking and bathing. Americans consume between four hundred and six hundred litres of water each day, more than any other people on earth. Most Europeans use less than half that. The women of Kesum Purbahari each hoped to drag away a hundred litres that day—two or three buckets' worth. Shoba has a husband and five children, and that much water doesn't go far in a family of seven, particularly when the temperature reaches a hundred and ten degrees before noon. She often makes up the difference with bottled water, which costs more than water delivered any other way. Sometimes she just buys milk; it's cheaper. Like the poorest people everywhere, the people of New Delhi's slums spend a far greater percentage of their incomes on water than anyone lucky enough to live in a house connected to a system of pipes.
【小题1】The underlined word “slum” most likely means________.
A.a village |
B.a small town |
C.an area of a town with badlybuilt, overcrowded buildings |
D.the part of a town that lacks water badly |
A.the weather is bad |
B.there is no electricity |
C.there is no water |
D.people don't want the dirty water |
A.a hundred | B.four hundred |
C.forty | D.fifty |
A.A hundred litres of water a day is enough for Shoba's family. |
B.Americans uses the largest amount of water each day. |
C.In Kesum Purbahari milk is cheaper than bottled water. |
D.Shoba has a family of seven people. |
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科目:高中英语 来源: 题型:阅读理解
Art robbery and art forgery (仿造) are both major themes in crime movies and literature.In the 2012 comedy movie Gambit, British actor Colin Firth plays an art curator who cheats his abusive boss into buying a fake Monet. In reality, art crimes are no less interesting and exciting.
According to The New York Times, over the past 15 years, Glafira Rosales fooled two local commercial art galleries into buying 63 false works of art for more than $30 million.She passed off fake paintings as works by 20th century modernist masters such as American artists Mark Rothko and Jackson Pollock.But in fact, these so called “newly discovered works” were all produced by a single man, a Chinese immigrant named Qian Peishen.
The art world was shocked by Rosales' deception.But to the public, it was amusing and most satisfying to see wealthy people get tricked.
So what decides the value of a piece of art? Is it beauty? Is it the artist's talent and craftsmanship? Or is it just because the artist is famous?
We should take beauty out. If the buyers were buying paintings only for their beauty, they'll be content displaying good fakes on their walls. They wouldn't be so upset when a forgery is exposed.
The art market claims that great artists are inimitable, and that this inimitability justifies the absurd price of their works. We can't deny that most famous artists are good at what they do, but forgers like Qian show that their works are imitable.Otherwise, the difference between the original and the copycats would be obvious and Rosales would not be able to fool anyone.
According to an article in the Economist, expensive paintings are what economists call positional goods. They are valuable because other people can't have them. With other goods, a higher price reduces demand.But art turns down the laws of economics. “When the goods that is really being purchased is evidence that the buyer has paid a lot, price increases cause demand to boom,” explained the article.
That's why scarcity and authenticity are so important in the art market. Artists sometimes forget this.Demien Hirst, the British pop artist, is famous for his spot paintings. But they dropped in value when it became clear that they had been produced in quantities so vast that nobody knew how many were out there.The art market lost faith in these paintings because no one could be sure which of them were authentic and which were fake.
【小题1】The first paragraph is meant to tell the readers that ________.
A.movies and literature will be popular with art involved in them |
B.art crimes are as interesting and exciting in reality as in movies |
C.Gambit is a good movie with art forgery as the major theme |
D.real art crime in reality can be adapted into popular films |
A.The public. |
B.Glafira Rosales. |
C.Qian Peishen. |
D.Mark Rothlo and Jackson Pollock. |
A.Those who buy only for its beauty. |
B.Those who buy for its inimitability. |
C.Those who 'buy for its authenticity. |
D.Those who buy for its scarcity. |
A.They are valuable goods. |
B.High prices reduce the demand of art goods. |
C.High prices increase the demand of art goods. |
D.They are produced in quantities to satisfy people. |
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科目:高中英语 来源: 题型:阅读理解
IMAGINE that you are in school, giving a speech to your class.
Now think what it feels like when stammering(口吃)makes it a struggle to communicate your thoughts and feelings to other people.
The King’s Speech, which won the best picture at
the Academy Awards, highlights(突出) stammering along with other speech-related problems. The movie tells the story of Britain’s King George Ⅵ, who became king after his brother Edward Ⅷ gave up the crown to marry an American woman.
As a result of British actor Colin Firth’s performance, people are starting to realize that stammering can damage a person’s self-confidence and cause him/her to escape from life.
“The problem is unseen and unheard,” said Norbert Lieckfeldt, an expert at the British Stammering Association, in an interview with The Guardian newspaper.
“Stammering masks(遮盖) your ability,” he said, “It's a serious disability(残疾).”
Most stammerers face bullying(欺负) in school, something that is “usually carried over into the workplace”.
George Ⅵ’s stammer took away his confidence as a speaker. But Samantha Mesango, a speech coach based in the UK, believes that speech problems are more common than most people realize. “Some simply don't like the sound of their own voice; others are scared of speaking in public,” she said.
Travis Treats from Saint Louis University’s department of communication sciences in the US, praised The King’s Speech. He said it shows that “how one’s speech does not mean what one is inside”.
He also added that people who stammer need to be heard and our society should recognize that they have a lot to give to the world.
【小题1】 What is the point of the first two paragraphs?
A.To tell readers about speech speaking. |
B.To show how harmful a stammer is. |
C.To draw the attention of readers to the problem of a stammer. |
D.To show how a stammer makes a person popular |
A.was a hero during World War Ⅱ |
B.took the place of his brother |
C.married a divorced American woman |
D.was a failure because of his stammer |
A.A stammer can destroy a person’s self-confidence. |
B.A stammer is a serious problem for many people but it is often ignored. |
C.People who stammer need to have their own voice. |
D.People who stammer do better in work than in school. |
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科目:高中英语 来源: 题型:阅读理解
I was an extremely verbal child, and growing up with my dad was an experiment in linguistics(语言学). My father was a man of few words. Whenever I wanted his permission for a certain activity, I planned a speech that included who would be there, where it would take place, how long it would last, and why it was an incredibly wonderful opportunity for me. He would listen and then say either “Yes” or “No.” There were never any qualifiers; not “Yes, but be home by dinner” or “No, unless you can convince me otherwise.” It was yes or no, plain and simple.
My father’s phone messages were also lessons in patience and long-suffering to a teenage girl. I was quite active in high school. Not only did I enjoy being involved in many areas, but I came into contact with many a great teenage guy. I can recall one busy day when I had met two great guys and had given each of them my phone number. The first words out of my mouth when I walked through the front door were, “Dad! Did anyone call?” His answer, of course, was simply “Yes”.I required for a more accurate description of the caller. His answer: “A boy.” Since I had met two guys that day, this did not help me. I ran to my room in tears.
Knowing my dad’s dislike of language in general and his fondness for briefness, it surprised me to hear that he was going to teach the eleven-year-old boys’ Sunday school class. He did so for not one, but many years. I always wondered if he actually said anything, or if they all just sat in their chairs and stared at each other. I was sure that if people were waiting on my father to break the ice with brilliant conversation or a springboard comment, they’d be badly disappointed. Still, September after September, my father hung his sign outside the Sunday school room: Mr. Ernst—Eleven-Year-Old Boys.
【小题1】 In order to get Dad to agree to the author’s outing, the author had to make up the following EXCEPT _____.
A.the friends I shall meet in the activity |
B.the activity is a chance for anyone |
C.the place where the activity is to be held |
D.the time that I shall spend in the activity |
A.her father once gave her a lesson about patience and long-lasting pain |
B.her father’s brief phone messages angered her a lot but made her patient |
C.she was trained to be patient and brave because of her father’s brief phone messages |
D.she suffered and had to be patient because of her father’s brief phone messages |
A.Make the ice crack. | B.Stop talking. |
C.Start a talk. | D.Interrupt a talk. |
A.My father would answer me with “Yes, but be home by dinner” sometimes. |
B.I came into contact with just a few great teenage guys because I was active in high school. |
C.That my father would teach the eleven-year-old boys’ Weekday school class surprised me. |
D.I always wanted to know how my father, who talked so little, taught the boys. |
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科目:高中英语 来源: 题型:阅读理解
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
【小题1】What does the word “assets” in the 2nd paragraph mean?
A.points | B.advantages | C.aspects | D.elements |
A.a high brand wins the loyalty of consumers |
B.a high brand usually sets a much higher price |
C.it’s easy for a high brand company to launch new products |
D.a high brand company is more competitive when doing business with retailers |
A.happens when the company is developing a new product |
B.means the expansion of a company’s business in its established field |
C.takes place when the company introduces a similar item but with a new colour |
D.refers to the use of an established brand name to promote a new product in a new category |
A.Brand Power | B.Famous Brands |
C.Company Brands | D.Brand Products |
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