练习册

  • 练习册
  • 试题
    精英家教网 > 高中英语 > 题目详情

    Directions: Read the following text and choose the most suitable heading from A-F for each paragraph. There is one extra heading which you do not need.

    A. Tricks of dishonest advertisers
    B. Types of advertisement readers
    C. Customers’ opinions on advertisers
    D. Functions of advertising
    AB. Interactions between the advertisers and the customers
    AC. Benefits one may get from reading honest advertisements.
    【小题1】
    When you see a clever advertisement in a newspaper, do you say to yourself, “Ah, that’s good. I’d like to have one of these”? Or do you say, “What lies are they telling this time? It can’t be very good or they wouldn’t have to advertise it so cleverly”? Both of these people exist: the fist are optimists; the second pessimists and realists.
    【小题2】
    Advertisements can be extremely useful if they are honest: if, let us say, you have broken you pen and you want to buy another, the first thing to do is to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that suits you. Advertisements save a lot of time and trouble in a quick and simple way. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm nest time and advise their friends and acquaintances to do the same.
    【小题3】
    Some advertisers hope to sell his goods quickly and to make a large profit on them. They know that no customers will buy from them a second time or recommend the products to their friends. Other advertisers make claims for their products which they know perfectly well to be incapable of verification, like advertising that a certain toothpaste contains a particular substance knowing that this substance is in fact neither beneficial or harmful to the teeth. Such advertisements do not tell downright lies, but their advertising is deliberately misleading.
    【小题4】
    If there was no advertising, fewer goods would be sold, so the cost of each article would be higher. The more you advertise, the more cheaply you can afford to sell your products. Advertising also encourages makers to improve their goods continually. One manufacturer of soap-power claims that his products does not harm housewives’ hands, and quotes the opinions of prominent doctors to prove this. All other soap-powder manufacturers are forced to make their products harmless too.
    【小题5】
    As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales: love of a bargain, fear of ill health, the desire to show off and many others. But more and more customers are also becoming suspicious of and resistant to high-powered advertising. This is producing a deliberately modest advertisement that is intended to disarm the customers’ suspicions by giving an impression of absolute sincerity, or even of deliberate understatement.


    【小题1】B
    【小题2】AC
    【小题3】A
    【小题4】D
    【小题5】AB

    解析试题分析：文章介绍了广告的相关知识，有诚实广告的好处，和虚假的把戏，但是总的来说，广告还是有好处的。但是需要广告和用户的互动的。
    【小题1】根据这段里面的句子：Both of these people exist: the fist are optimists; the second pessimists and realists.可知这段讲的是不同类型的广告用户，答案是：B
    【小题2】根据这段里面的句子：Advertisements can be extremely useful if they are honest:可知这段讲的是读诚实的广告的好处，答案是：AC
    【小题3】根据这段里面的句子：Such advertisements do not tell downright lies, but their advertising is deliberately misleading.可知这段讲的是不诚实的广告的把戏，答案是：A
    【小题4】根据这段里面的句子：If there was no advertising, fewer goods would be sold, so the cost of each article would be higher可知这段讲的是广告的功能，答案是：D
    【小题5】根据这段里面的句子：As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales:可知这段讲的是广告和用户的互动，答案是：AB
    考点：考查信息匹配

    练习册系列答案
    年级 高中课程 年级 初中课程
    高一 高一免费课程推荐！ 初一 初一免费课程推荐！
    高二 高二免费课程推荐！ 初二 初二免费课程推荐！
    高三 高三免费课程推荐！ 初三 初三免费课程推荐！
    相关习题

    科目：高中英语 来源： 题型：填空题

    Over the last 25 years, British society has changed a great deal – or at least many parts of it have.   【小题1】. Ideas about social class – whether a person is “working - class” or “middle - class” – are one area in which changes have been extremely slow.
    　　In the past, the working-class tended to be paid less than middle-class people. The typical working man would collect his wages on Friday evening and then, it was widely believed, having given his wife her "housekeeping", would go out and squander the rest on beer and betting.
    　　The old style of what a middle-class man did with his money was perhaps nearer the truth. He was-and still is - inclined to take a longer-term view. Not only did he regard buying a house as a most important thing, but he also considered the education of his children as extremely important. 【小题2】. Only in very few cases did workers have the opportunity （or the education and training） to make such long-term plans.
    　　【小题3】In a large number of cases factory workers earn as much as their middle – class supervisors (管理者). Social security and laws to improve century, have made it less necessary than before to worry about "tomorrow". Working-class people seem slowly to be losing the feeling of inferiority(自卑感). In fact there has been a growing tendency in the past few years for the middle-classes to feel slightly ashamed of their position.
    【小题4】.They generally tend to share very similar tastes in music and clothes, they spend their money in having a good time, and save for holidays or longer-term plans when necessary. There seems to be much less difference than in precious generations.【小题5】. As long as this gap exists, there will always be a possibility that new conflicts and jealousies will emerge, or rather that the old conflicts will re-appear, but between different groups.

    A．Nowadays, a great deal has changed 
    B．Both of these provided him and his family with security 
    C．As a result, differences in life – styles and attitudes came into existence 
    D．However, we still have a wide gap between the well – paid and the low - paid 
    E．In recent years, the working – class people have begun to design long – term plans
    F．In some ways, however, very little has changed, particularly where attitudes are concerned
    G．The changes in both life – styles and attitudes are probably most easily seen amongst younger people

    查看答案和解析>>

    科目：高中英语 来源： 题型：填空题

    【小题1】Painkillers in a tablet can make your headache go away. Antibiotic cream（抗生膏）from a tube can prevent your cuts from becoming infected. But can medicine come packaged in chicken eggs?
    A team of scientists from Scotland says yes. They've engineered special chickens that lay eggs with disease -treating drugs inside.
    【小题2】Animals make thousands of proteins—they’re the main ingredient in skin, hair, milk, and meat. Since animals can make proteins easily, they’re good candidates for making protein drugs.
    Researchers have already made cows, sheep, and goats that pump out protein drugs in their milk. But chickens are not expensive to take care of; what’s more, they need less room, and grow faster than these other animals. “【小题3】”says Simon Lillico of the Roslin Institute near Edinburgh, Scotland.
    Lillico and a team of researchers changed chickens’ DNA—the code that tells cells how to make proteins so that the birds’ cells made two protein drugs. 【小题4】
    The scientists altered the chickens’ DNA so that the birds made these drugs only in their egg whites (蛋清). This protects the chickens’ bodies from the drugs’ possible harmful effects and makes it easy for scientists to collect the drugs.
    These special chickens can pass on their drug-laying abilities to their chicks. 【小题5】The scientists need to improve these chickens before they roost (栖息) in drug companies’ labs. The birds don’t make enough drugs to treat people yet. But once the researchers perfect their technique, you might eventually take your medicine sunny-side up.

    A．Medicine comes in lots of different uses.
    B．Those qualities could make chickens a better choice to become living drug factories.
    C．So far, the Scottish researchers have bred five generations of drug—producing birds.
    D．Some chickens are found having the ability of treating diseases.
    E. One drug can treat skin cancer, and the other treats a nerve disease called multiple sclerosis(硬化).
    F. These drugs are made of molecules called proteins.
    G. Medicine comes in lots of different packages.

    查看答案和解析>>

    科目：高中英语 来源： 题型：填空题

    Getting your children to study can be a little like getting them to eat their vegetables.
    【小题1】  Make a study time and have it at the same time every day. This will help your kids to learn to schedule their day and will give them a sense of control over how they spend their time.
    Allow them to study in blocks of time, such as for half an hour with a five-minute break in the middle.    【小题2】   . Ideal （理想的）study times are after dinner or right after school before dinner.
    Never allow your children to study in front of the television, as that will encourage passive activity.   【小题3】
    You’ll also need to help your kids find the right place to study. After you’ve set up a good study time for little learners, set up a good place where they can get those creative juices flowing.
    【小题4】  Make sure there is a table or a desk and a comfortable chair.
    【小题5】  This includes helping them out with their homework sometimes and being there for them with the answers to any questions. The input you give your children during study periods will help form a bond and help make studying enjoyable.

    A．Pick a place where your children can study properly.
    B．Hold them to the schedule they create for themselves.
    C．Finally, spend time with your kids when they’re studying.
    D．Keep the atmosphere light and offer lots of encouragement, too.
    E. Instead, use TV as a treat or a reward when the homework is completed.
    F. Try to stop this bad habit by offering some sort of reward.
    G. One of the best ways to form good study habits for your kids is to design a schedule that they keep to.

    查看答案和解析>>

    科目：高中英语 来源： 题型：填空题

    下面文章中有5处需要添加小标题，请从以下选项中选出符合各段意思的小标题，并在答题卡上将该项涂黑,选项中一项为多余选项。
    A.Option of home schooling is around for a long time
    B.Recent years’ growth of home schooling
    C.The unpleasant situation of school education
    D.Advantages in home schooling
    E.Parents should be responsible for child’s education
    F.Home schooling is not a perfect choice
    【小题1】Home schooling is an option that is becoming more attractive to parents as time goes on. Schools have become increasingly unstable over the past couple of decades. The textbooks are outdated, violence is common, children are shot without mercy, and the quality of education on the whole has greatly diminished.
    【小题2】The option of home schooling has been around for a long time; however, until recently it had not been so popular. The idea of home schooling seems like a cure-all to many parents due to the advantages this type of education provides over traditional schools.
    【小题3】Children who are home schooled can avoid many of the problems schools have become known for. For one, the environment is less threatening. Children can learn without fearing other students. In addition, home schooling allows parents to dictate the academic course of their children. Home schooling also allows students to proceed at their own speed. If a child is weak at multiplication and division, a parent can focus lessons on those skills in favor of another skill that the child might understand rather easily.
    【小题4】It may sound like the perfect option, but there are many disadvantages of home schooling. First of all, home schooled children are usually less socialized. While schools can sometimes be the breeding ground for poor social behaviors, school is also a place where students learn to interact with others and build social skills. In addition, another drawback to home schooling could be implementation of an educational plan. Many parents are not qualified as teachers and may not understand what is necessary to ensure a child has access to the proper curriculum.
    【小题5】Finally, another disadvantage to home schooling is the necessity for parents to take full responsibility for their child’s education. If you choose to home school your child, there is no one for you to blame if your child does poorly. The responsibility falls completely on the parent.

    查看答案和解析>>

    科目：高中英语 来源： 题型：单选题

    根据对话内容，从对话后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。（说明：E涂AB；F涂AC）
    ---What kind of music do you like listening to?
    --- I like music that has a fast beat and is lively. 【小题1】  You prefer classical music, don’t you? 
    ---Yes, I do. I find it very relaxing. I often listen to Mozart in the evening after a hard day at work.
    ---【小题2】 It’s certainly more sophisticated (复杂巧妙的) than modern dance music.
    --- Classical music is said to be good for your brain. Research suggests it makes your brain more active.
    ---Really? Perhaps I should listen to classical music more often. 【小题3】
    ---Yes. That’s why I listen to it in the evenings.
    ---【小题4】 I should follow your lead and increase my brain power.
    ---You can find plenty of recordings on the Internet too.
    ---【小题5】 You should do the same with some dance music. You might find something you like. Classical music might make you clever, but dance music might make you livelier and happier.

    A．I must admit that I like several pieces of classical music.
    B．I’d like to give you some advice here.
    C．You know, I go to a disco almost every week.
    D．That’s a good idea.
    E. I heard that listening to classical music is helpful in reducing stress.
    F. Do you often buy music CDs in the shop near our university?
    G. I’ve got a few classical music CDs

    查看答案和解析>>

    科目：高中英语 来源： 题型：写作题

    A group of frogs were traveling through the woods, and two of them fell into a deep pit(坑). When the other frogs saw【小题1】 a deep pit it was, they told the two frogs that they were as good as   【小题2】  (die) . The two frogs didn't listen to the others and tried to jump out of the pit with all their might. The other frogs kept telling them to stop. Finally, one of the frogs heard what the other frogs   【小题3】  (say) and gave up, so he died.
    The other frog went on jumping as hard as he could   【小题4】 (get) out. Once again, the other frogs cried at him and told him  to stop and just allow   【小题5】  to die, but he jumped even   【小题6】 (hard) and finally made himself out. When he was out, the other frogs said, "Didn't you hear us?" The frog explained to them that   【小题7】 was wrong with his hearing. He thought they were encouraging him   【小题8】 whole time.
    There is power of life and death in the tongue. An encouraging word to someone   【小题9】  is down can lift him or her up and help them make it   【小题10】 the day, while bad words can rob another of the spirit to go on in difficult times. Be careful of what you say.

    查看答案和解析>>

    科目：高中英语 来源： 题型：填空题

    假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下短文。短文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
    增加：在缺词处加一个漏字符号(∧), 并在此符号下面写出该加的词。
    删除：把多余的词用斜线（＼）划掉。
    修改： 在错的词下划一横线, 并在该词下面写出修改后的词。
    注意：1、每处错误及其修改均仅限一词；
    2、只允许修改10处, 多者(从第11处起) 不计分。
    At present we are living in a good age. Therefore, there are still a small number of people who don't act responsible. His bad behaviors are out of place in our civilizing society. For an example, some people often risk their lives to disobey traffic rules. Littering is still a serious problem. Some people are often seen to spit in public places. Bad still, it is common to find silly things writing by some tourists in scenic spots.
    To my opinion, everyone should learn to become a responsible citizen. We must aware that everything we do in public places will affect others and we should break our bad habits. As long as we obey the rule in every field and are filled with care and love, our world will become better.

    查看答案和解析>>

    科目：高中英语 来源： 题型：填空题

    Today, more and more high school student publish their own blogs on the Internet. For one thing, it can provide colorful platform to show their talents, and for another, it is also a way to release their pressure. And this make it popular to high school students. But many parents and teachers hold a same view, and they think that managing a blog will take a lot of time and energy, while this should be used study which is their main duty. Personally, I do approve of this activity. Open and organizing an eye-catching blog needs various abilities such like writing, designing and so on. Only if that we have those abilities can we make a good blog. And also, we can improve themselves during the procedure of organizing our blogs.

    查看答案和解析>>

    同步练习册答案