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Making an advertisement for television ________．For example, a two-hour movie costs ＄6 million to make．A TV commercial can cost more than ＄6000 a second．And that does not include cost of paying for air time．Which is more valuable, the program or the ad? In terms of money－and making money is what television is all about－the commercial is by far the more important．
Research, market testing, talent, time and money－all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time and attention are given to them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies(认同)with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself．
We laugh at commercials．We don't think we pay that much attention to them．But evidence shows we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．
To put simply, the TV commercial is a form of brainwashing．
1．What's the best title of this passage?
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2．Please fill in the blank in the first paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
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3．What's the main idea of the third paragraph?(Please answer within 10 words．)
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4．Which sentence can be replaced by the following one?
TV ads are making far more money than TV programs．
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5．Translate the underlined sentence in the last paragraph into Chinese．
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初中暑期衔接系列答案科目：高中英语 来源：高中课程新学案 高中三年级、英语 题型：051
阅读表达。
A common concern we often hear with regard to single children is whether one child necessarily means a lonely child．Many single-child parents feel a dilemma associated with their decision to have only one child．There are no other children in the family for the child to associate with, and this may lead to the child feeling lonely at times, especially during vacations．
Another common argument against having just one child is that an only child may be more spoiled than one with brothers or sisters．Many people believe that a single will not have learned to negotiate with others, and respect the give-and-take involved in many relationships．Some think this may leave the child less able to interact well with people his or her own age than one who has been raised with brothers or sisters．
However, for some single-child parents, particularly those with busy careers, the pressures of giving time and energy to a second child can seem too great, resulting in them electing to have no more children．For other parents, the financial burden of having a second child may be the prime consideration．Still others believe that, ________, the parents can give, and the child can receive, more quality time and attention．This often leads to increased self-respect which, combined with increased independence, can lead to the child being more confident．
1．What is the best title of the passage?(Please answer within 10 words．)
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2．Which sentence in the passage can be best replaced by the following one?
Many single-child parents feel it hard to decide whether to have only one child．
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3．Fill in the blank with proper words or phrases．(Please answer within 10 words．)
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4．Would you like to have a brother or sister in your family?Why?(Please answer within 30 words．)
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5．Translate the underlined sentence into Chinese．
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科目：高中英语 来源：高中课程新学案 高中三年级、英语 题型：051
阅读表达。
“Should there be separate classes for boys and girls?It might be a wise idea, because it is difficult to satisfy all tastes,”researchers at Leeds University in the UK last week said．
According to their report, in Britain, boys want science lessons to be about weapons of mass destruction and the effects of chemical weapons, while girls prefer to learn how to keep fit or the meanings of their dreams．
The study among 15-year-olds aimed to discover how science might be made more popular．The researchers, who contracted 1,200 English students, say“most did not like science as much as other subjects．”
The difference in results has curriculum(课程)planners considering separate classes for each sex．“The responses show a strong interest among boys in destructive technologies,”say the researchers．“while girls, by contrast, ________ their own bodies．They want to know how to deal with eating disorders, and they are interested in how to beat cancer and how to keep fit．”The differences make teaching a mixed-gender class a very difficult job．
There was, though, agreement on what boys and girl least want to learn．Both sexes were bored by the thought of studying the benefits and possible dangers of modern farming methods．Neither did they want to study“famous scientists and their lives”．
1．What is the best title of the passage?(Please answer within 10 words．)
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2．Which sentence in the passage can be best replaced by the following one?
Male kids would prefer to learn knowledge about fighting and wars．
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3．Fill in the blank with proper words or phrases to complete the sentence．
(Please answer within 10 words．)
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4．Both sexes hate learning“famous scientists and their lives”．What do you think of this point of view?(Please write within 30 words．)
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5．Translate the underlined sentence into Chinese．
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科目：高中英语 来源：高中课程新学案 高中三年级、英语 题型：051
阅读表达。
The interview has been going on for about 20 minutes and everything seems to be going well．Then, suddenly, the interviewer asks an expected question,“Which is not important, law or love?”
Job applicants increasingly find themselves asked strange questions like this．And the signs are that this is beginning to happen in China．Employers want people who are skilled, enthusiastic and devoted．So these are qualities that reasonable intelligent job applicant will try to show no matter what his or her actual feelings are．
In response, employers are increasingly using questions that can try and show the applicants' true personality．The question in the first paragraph comes from a test called the Kiersey Personality Sorter．It is an attempt to discover how people solve problems, ________ This is often called aptitude(智能)testing．
According to Mark Baldwin of Alliance many job applicants in China are finding this type of questions difficult．When a Chinese person fills out an aptitude test he or she will think there is a right answer and they may well fail because they try to guess what the examiner wants to see．
This is sometimes called the prisoner's dilemma(窘境)．Applicants are trying to act cleverly in their own interest．But they fail because they don't understand what the interviewer is looking for．Remember that in an aptitude test, the correct answer is always the honest answer．
1．What is the best title of the passage?(Please answer within 10 words．)
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2．Which sentence in the passage can be replaced by the following one?
More and more people are realizing that they will have to face some unexpected questions when being interviewed．
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3．Please fill in the blank in the third paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
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4．What question would you like to ask the applicant if you were the employer in order to figure out his personality?(Please answer within 20 words．)
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5．Translate the underlined sentence into Chinese．
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科目：高中英语 来源：高中课程新学案 高中三年级、英语 题型：051
阅读表达。
When I asked my daughter which item she would keep：the phone, the car, the cooker, the computer, the TV, or her boyfriend, she said,“the phone．”Personally, I could do without the phone entirely, which makes me unusual, because the telephone is changing our lives more than any other piece of technology．
Point 1．The telephone creates the need to communicate, in the same way that more roads create more traffic．My daughter comes home from school at 4∶00 p.m.and then spends an hour on the phone talking to the very people she has been at school with all day．If the phone did not exist, would she have anything to talk about?
Point 2．The mobile phone means that we are never alone．“The mobile saved my life,”says Crystal Johnston．She had an accident in her Volvo on the A45 between Otley and Skipto．Trapped inside, she managed to that brought the ambulance to her rescue．
Point 3．The mobile removes our secrets．It allows the market manager of Hana Deutsch, Carl Nicolaisen, to ring his sales stalls all round the world at any time of day to ask where they are, where they are going, and how their last meeting went．
Point 4．The telephone separates us．Antonella Bramante in Rome says,“We worked in separate offices but I could see him through the window．It was easy to get his number．We were so near－but we didn't meet for the first two weeks!”
Point 5．The telephone allows us to reach out beyond our own lives．Today we can talk to several complete strangers simultaneously(同时)on chat lines(At least my daughter does．I wouldn't know what to talk about．)．We can talk across the world．We can even talk to astronauts(if you know any)while they're space walking．And, with the phone line booked up to the computer, we can access the Internet, the biggest library on the earth．
1．What is the best title of the passage?(Please answer within 10 words．)
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2．Which sentence in the passage can be replaced by the following one?
It's very convenient to telephone him．
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3．Please fill in the blank in the third paragraph with proper words or phrases to complete the sentence．(Please answer within 10 words．)
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4．Do you think you can do without telephone?Why?(Please answer with 30 words．)
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5．Translate the underlined sentence in the last paragraph into Chinese．
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科目：高中英语 来源：高中课程新学案 高中三年级、英语 题型：051
阅读表达。
London has more than nine million visitors every year．They come and visit some of the most famous places in England：Big Ben, the Tower of London and the River Thames．
You can see some of the most interesting places in the city by getting on one of London's tour buses．It has an open roof and let you off at any places you want to visit．
The River Thames is London's main waterway．It has shaped the capital's landscape, history and geography．So one of the best ways of making sense of the city is to make a trip along the river．Much of the riverbank can now be walked along, particularly the south bank．
The clock tower of the Houses of Parliament, Big Ben, has become one of the main symbols of London．It rises up nearly 100 m to a golden point above the clock and a 13-ton bell．The sound of the bell, which you can hear at the beginning of many television and radio programs, has become well-known throughout the nation．No visit to London is complete without a look at the Tower of London, in the eastern part of the city．After Big Ben, the Tower may be London's most visited tourist spot．
Sightseeing in London is great, but it can get ________．So the best way to start the day is to fill up on an English breakfast．For starters, have an egg, bacon, sausages, tomatoes, mushrooms, black pudding and fired bread．Then finish off with toast and jam, and a large pot of tea．You can buy an English breakfast in nearly every hotel, and many restaurants and cafes．
An English pub is a good place to stop for lunch and a drink．You can get hot or cool food and try one of England's beers．Or you can sit outside one of the many roadside puns and cafes in London, and simply watch the busy world go by．
1．What is the best title of the passage?(Please answer within 10 words．)
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2．Which sentence in the passage can be best replaced by the following one?It is very grateful if you don't go to the Tower of London when visiting London．
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3．Please fill in the blank in the fifth paragraph with proper words of phrases to complete the sentence．(Please answer within 10 words．)
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4．Which place of London do you want to visit most?Why?(Please answer within 30 words．)
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5．Translate the underlined sentence in the third paragraph into Chinese．
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