Question

7．The iPhone，the iPad：each of Apple's products sounds cool and has become a fad（一时的风尚）． Apple has cleverly taken advantage of the power of the letter"i"？and many other brands are following suit．The BBC's iPlayer？which allows Web users to watch TV programs on the Internet？adopted the title in 2008．A lovely bear？popular in the US and UK？that plays music and video is called"iTeddy"．
A slimmed-down version of London's Independent newspaper was launched last week under the name"i"．
In general，single-letter prefixes （前缀） have been popular since the 199Cb，when terms such as e-mail and e-commerce first came into use．
Most"i"products are targeted at young people and considering the major readers of Independent's i，it s no surprise that they've selected this fashionable name．
But it's hard to see what's so special about the letter"i"．Why not use"a"，"b"，or"c"instead？According to Tony Thome，head of the Language Center at King's College，London，"i"works because its meaning has become ambiguous．When Apple uses"i"，no one knows whether it means Internet，information，individual or interactive，Thome told BBC Magazines．"Even when Apple created the iPod，it seems it didn't have one clear definition，"he says．
"However，thanks to Apple，the term is now associated with portability （轻便?）．"adds Thorne． Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual．
Each person believes they have their own needs，and we love personalized products for this reason． Along with"Google"and"blog"，readers of BBC Magazines voted"i"as one of the top 20 words
that have come to define the last decade．
But as history shows，people grow tired of fads．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was associated with all things advanced and modem．However，as we entered the new century，the trend inevitably disappeared．
66．People use iPlayer toC．
A．listen to music                                    B．make a call
C．watch TV programs online                           D．read newspapers
67．We can infer that the Independent's"i"is aimed atA   
A．young readers                                      B．old readers
C．fashionable women                                  D．engineers
68．The underlined word"ambiguous"means"B"．
A．popular         B．uncertain        C．definite        D．unique
69．Nowadays，-the"i"term often reminds people of the products whichA．
A．portable                            B．environmentally friendly
C．advanced                             D．recyclable
70．The writer suggests thatD．
A．"i"products are often of high quality
B．iTeddy is alive bear
C．the letter"b"replaces letter"i"to name the products
D．the popularity of"i"products may not last long．

Answer 1

分析 本文是一篇说明文．本文讲述的是现在社会上广泛存在的由苹果公司推出的带有i前缀的产品销售得异常火爆．以"i"开头的产品是一种时尚．这样的产品的目标人群是年轻人．人们搞不清楚这里的"i"究竟指什么，这些产品都是很轻便可移动的产品．但作者认为带有i前缀的产品的盛行也维持不了太长的时间，这样的时尚经常很快就过时．

解答 66．C    细节理解题．根据第一段2，3行的"The BBC's iPlayer-which allows Web users to watch TVprograms on the Internet-adopted the title in 2008．"可知，人们使用Iplay在网上看电视，故C正确．
67．A    细节理解题．根据第二段"Most"i"productsare targeted at young people and considering the major readers of Independent's"i"，it's no surprise that they've selected this fashionable name．"可知，这样的产品的目标人群是年轻人．故A正确．
68．B      推理判断题．根据本句"i"works becauseits meaning has become ambiguous．When Apple uses"i"，no one knowswhether it means Internet，information，individual or interactive，Thorne toldBBC Magazines．"Even when Apple created the iPod，it seems it didn't have oneclear definition，"he said．说明人们搞不清楚这里的"i"究竟指什么．"ambiguous是"不明确的，模棱两可的""，即表示"不确定"；故B正确．
69．A       推理判断题．根据第三段中的""However，thanks to Apple，the term is now linked withportability．"added Thorne．"及第一段中的"The iPhone，theiPad：each of Apple's products"可知，带有i前缀的产品通常与轻便联系在一起．也就是说这些产品都是可移动的产品，故A正确．
70．D       推理判断题．根据文章最后一段"But as historyshows，people grow tired of fads．From the 1900s to 1990s，products with"2000"in their names became fashionable as the year was associated with all thingsadvanced and modern．However，as we entered the new century，the trendinevitably disappeared．"可知，这样的时尚经常很快就过时了．故"I"也会过时．故D正确．

点评 解答细节理解题时，一个常用的方法就是运用定位法，即根据题干和选项中的关键词从原文中找到相关的句子，与选项进行比较从而确定答案；推理判断题既要求学生透过文章表面文字信息推测文章隐含意思，又要求学生对作者的态度、意图及文章细节的发展作正确的推理判断，力求从作者的角度去考虑，不要固守自己的看法或观点．