Question

【题目】 Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as ―Help Wanted, RealEstate(不动产), Lost and Found are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser.

The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, therefore, use a very small advertisement if it was placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs.

As his attention is voluntary, the advertiser does not need to rely too much extent ondisplay type to get the reader’s attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?

【1】The following facts are advantages of classified advertising EXCEPT ____.

A.It helps to reduce the advertising cost.

B.It attracts the target readers’ attention easily.

C.It provides more information for the readers.

D.It doesn’t have to rely too much on display type.

【2】Which is the example given of types of classified advertisement?

A.Houses for sale.B.People who are asking for help.

C.Job hunting.D.People who are lost.

【3】What do readers usually do when they look through classified advertisements?

A.They are in a new frame of mind to buy anything.

B.They look for something they need.

C.They feel lost in so many classified advertisements.

D.They maintain the same emotions as reading display advertisements.

【4】According to the text, in which way have the classified advertisements changed nowadays?

A.They are charged for no money.

B.They are divided into more groups.

C.They are less formal than ever.

D.They depend more on display type.

Answer 1

【答案】

【1】C

【2】A

【3】B

【4】D

【解析】

本文为说明文。文章对分类广告及其优点做了简单的介绍。

【1】细节理解题。分类广告的优越性不包括为读者提供更多的信息。事实辨析题。第一段最后“Classified advertisements are a convenience to the reader and a saving to the advertiser” 分类广告对读者来说是一种方便，对广告者来说是一种节省。可知A是正确的。第二段“The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him.”对某种广告感兴趣的读者会发现，那种类型的广告都是为他准备的。可知，广告很容易吸引读者的注意力。故B是正确的。第三段“As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get the reader's attention.” 由于广告客户的注意力是自愿的，所以他们不需要过多地依赖展示型广告来吸引读者的注意力。故D是正确的。文章中唯独没有提到分类为读者提供了更多的信息。故选C。

【2】推理判断题。根据第一段“Classified advertising is that advertising which is grouped in certain sections of the paperand is thus distinguished from display advertising.Such groupings as ―Help Wanted, RealEstate, ,Lost and Foundare made, the rate charged being less than for displayad vertising.” 分类广告是将广告分为若干部分，从而区别于展示广告的广告。像制作了“需要帮助”、“房地产”、“失物招领”等分类广告，收费标准低于展示广告。分析选项A. Houses for sale待售房子；B. People who are asking for help.寻求帮助的人；C. Job hunting.找工作；D. People who are lost迷路的人。文中的“Real Estate”的意思是“房地产”。可知，A项属于“房地产”，是分类广告。故选A。

【3】细节理解题。根据第二段“It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs.”可知，读者在看分类广告时和看展示广告的注意力的模式是不一样的，他们会去浏览自己感兴趣的类别，查找所需信息。故选项B正确。

【4】推理判断题。根据最后一段“however, each advertiser within a certain group is competing with others in the same group for the reader's attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement.” 然而，随着此类广告数量的增加，某一群体中的每个广告主都在与同一群体中的其他人竞争以吸引广告主的注意力。在许多情况下，结果是使用的空间增加了，标题和图片也增加了。由此可知，由于竞争的加剧，分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项D 正确。

推理判断试题属于高层次阅读理解题。这种题型包括判断题和推理题。这两类题常常相互依存，推理是为了得出正确的判断，正确的判断又依赖于合乎逻辑的推理。如第4小题属于推理判断题。根据最后一段“however, each advertiser within a certain group is competing with others in the same group for the reader's attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement.” 然而，随着此类广告数量的增加，某一群体中的每个广告主都在与同一群体中的其他人竞争以吸引广告主的注意力。在许多情况下，结果是使用的空间增加了，标题和图片也增加了。由此可知，由于竞争的加剧，分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项D 正确。

要根据事实细节来推断合理信息。推理题要求在理解原文表面文字信息的基础上，做出一定判断和推论，从而得到文章的隐含意义和深层意义。推理题所涉及的内容可能是文中某一句话，也可是某几句话，但做题的指导思想都是以文字信息为依据，既不能做出在原文中找不到文字根据的推理，也不能根据表面文字信息做多步推理。也就是说，要做到判断有据, 推论有理, 忠实原文。切忌用自己的观点代替作者的本意，切忌片面思考，得出片面结论