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237 West Palmdale Boulevard
Fresno, California 93706
AmToy Corporation
Suite 15
TransAm Building
San Francisco, California 94115
November 20,2010
Dear Sirs,
As a concerned parent, I am writing to protest your recent advertisement for Electro-Robo seen in local media in California. Specifically, I am referring to newspaper and magazine ads (attached to this letter) published the week of November 15.
Children respond to your type of advertising in an immature way; that is, they are unable to understand how expensive some toys are for middle class parents. Further, your product is violent in nature. Your advertisement gives children the impression that it’s fine to have “two guns and laser eyes.” You also suggest that children need your toy to protect them “when you go outside.” This is not a healthy attitude for children to have.
I hope you will stop advertising your product in such a way that may harm our children.
Sincerely yours,
(Mrs.) Alma Hernandez
President, Parents for Non violent Toys
Enclosed Advertisement:
It’s Here! Ready for You, Now! It’s Electro Robo! Every boy dreams of being in control of a robot, and AmToy can make your dream come true! Electro-Robo is the world’s first fully automatic robot with radio control. Standing 80 centimeters tall, Electro-Robo is like a friend at home. He can walk, talk, and even shake your hand! He has two guns and laser eyes to help you defend yourself when you go outside with him. Every boy needs Electro-Robo! Ask your Mom and Dad to buy Electro-Robo for your birthday or for Christmas, which is coming up soon. Imagine that you are in control of your friend for life, Electro- Robo! Available at all toy stores and department stores NOW! |
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