12．Once upon a time there was a businessperson who had the task of convincing an audience of the need for the business to plan better for the future．Instead of starting out with a spreadsheet and a long list of numbers，he started with a story we all know，"The Three Little Pigs"．He attracted his audience with the brilliance of the little pig who built his house out of brick，and then used that metaphor（暗喻）to carry on his discussion of long-term planning．
There are many ways to communicate depending on the message you need to deliver，who the targeted receiver is，and the urgency of the message．
The military officer orders．
The advertiser entices（诱惑）．
The leader inspires．
The trainer，educator，or coach motivates．
Since few of us are in a position to communicate by barking orders，we have to learn to become more effective in enticing，inspiring，and motivating．Perhaps the most effective method is to think back to the days when you were a child and your parents told you a bedtime story．Many of these stories are short tales that carries a lesson or moral attitude in an entertaining manner．But stories are not just for little kids，we all listen more attentively when we are entertained．
Listeners become involved when being told a story．Our comprehension and sympathy increases as we identify with the circumstances，the people，and events that we imagine when an entertaining story is told with skill and affection．A story is so much better than a dry，factual laundry list of"do's"and"don'ts．"
When you have to convince，motivate，inspire，sell，or entertain，think of preparing your communication in a form your audience will react to with enthusiasm and wonder．It will help them better prepare for the day that big bad wolf comes to huff and puff（呼气吸气）and blow the house down．
68．The first paragraph serves as aC．
A．summary B．comment
C．lead-in D．background
69．Which of the following does the author think is most effective？A
A．Instructive and entertaining stories．
B．A long list of numbers．
C．Imaginary and adventurous stories．
D．Romantic short tales．
70．By the underlined sentence，the writer means that a good communicationC．
A．helps the audience fight against bad wolves
B．helps the audience build a stronger house
C．has a better effect and influence on the audience
D．attracts the audience to learn more lessons from tales
71．Which of the followings may be the best title of the passage？C
A．How To Tell a Story？
B．How To Deliver a Speech？
C．Let Me Tell You a Little Story
D．Let Me Tell You Some"Do's"and"Don'ts"
