科目: 来源:湖南省模拟题 题型:阅读理解
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科目: 来源:同步题 题型:阅读理解
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科目: 来源:同步题 题型:阅读理解
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科目: 来源:期末题 题型:填空题
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科目: 来源:期末题 题型:阅读理解
A. The organization of the Olympic Games must be improved.
B. Athletes should compete as individuals in the Olympic Games.
C. Sport should be played competitively rather than for the love of the game.
D. International contests lead to misunderstanding between nations.
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科目: 来源:辽宁省高考真题 题型:阅读理解
The Coalition for the Homeless is an organization that seeks to address the needs of the homeless population
in the United States. It is a network of offices, some of which provide food and houses for the homeless
population. and some of which fight for the passing of laws that would give every American the right to a place
to call home. According to the Coalition's studies, of over two hundred million people living in th U?ited States,
up to three million are homeless and the number is still growing since the late 1970s, fast rising house prices,
large cuts in government supported housing programs, and economic recession have made it impossible for
many Americans to meet housing costs. Sadly, this has resulted in a number of persons being forced to leave
their homes and or unable to find new affordable homes. According to another research, families with children
appear to be the fastest-growing part of the homeless population, making up 39% of it. The old idea of a
homeless person, that of the single man who gets drunk all the time, is no longer true. A much larger part of
the population now finds itself homeless. Even worse, once a person becomes homeless, he often finds it
impossible to find a job, since most employers require anyone who wants a job from them to provide a home
address on a job application.
A. 39% of the population.
B. 200 million people.
C. About 3 million people.
D. About one-fifth of the population.
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科目: 来源:上海高考真题 题型:完形填空
Cloze test. | ||||
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business- 3 that the customer remains a customer. 4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent. In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 11 is impossible to deny. "In practice most companies' marketing effort is focused on getting customers, with little attention paid to 12 them", says Adrian Payne of Cornfield University School of Management. "Research suggests that there is a close relationship between retaining customers and making profits." 13 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market. | ||||
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