It is no ____ arguing with Bill because he will never change his mind.

       A. way    B. help    C. time    D. use

第二部分  阅读理解  (满分45分)

第一节　阅读下列短文，从每题所给的四个选项 (A、B、C和D) 中，选出最佳选项。 (每小题2分)

When we think of Hollywood, we think of films and famous film stars. They are part of Hollywood’s history. Today people make films in other places, too. Not all famous film stars live in Hollywood. But Hollywood is still a very special part in Los Angeles, Cali??fornia.

You can easily see where Hollywood is in Los Angeles. There is a big sign on the hills. It says “HOLLYWOOD”. The white letters are fifty feet tall. You can see the sign from far away. The Holly??wood sign is a famous Hollywood landmark (标记) in Los Angeles. Many post??cards show this famous Hollywood land??mark.

In the hills of Hollywood, there is also the Hollywood Bowl. This is an open-air theatre. It is one of the biggest open-air theatres in the world. It has seventeen thousand seats and a very dif??ferent stage (舞台). The designer (设计师) of the stage was a great American called Frank Lloyd Wright. You can listen to different kinds of concerts at the Hollywood Bowl.

1The best title for the article should be “____”.

       A. The History of Hollywood       B. Hollywood

       C. Famous Films and Film Stars   D. Famous Hollywood Sign

2 We learn from the reading that ____ .

       A. Hollywood is one part of Los Angeles

       B. Hollywood is now a place only for travelers

       C. all the films are made In Hollywood

       D. “HOLLYWOOD” can just be seen from far away

3 The word “special” in the last sen??tence of the first paragraph means ____ .

       A. unusual      B. famous       C. old     D. new

4At the Hollywood Bowl ____ .

       A. all postcards are made      B. only 7000 people can get together

       C. people can enjoy music     D. you can hardly listen to all kinds of concerts

What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.

    Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."

    The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”

The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.

For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of their heads when buying things.

1. Which of the following statements can be the best title for this passage?

       A. Reading the Mind of the Market.    

B. Influencing the Customers’ Choice.

       C. Influencing the Style of Advertising.      

D. Experimenting with the Way to Foretell

2. Why do the Harvard researchers use scientific technology in the experiments?

A. Because they want to find a better way to persuade people into purchasing patterns in the future.

B. Because they don’t trust the findings already done by other researchers.

C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.

D. Because they think the marketing strategies can actually be changed after the experiments.

3. According to the passage, which of the following is NOT true?

A. People sometimes hide their true feelings when questioned by the marketing surveyors.

B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.

C. Harvard researchers have found some relation between people’s brain and future behavior.

D. Many large companies finance the Harvard group’s further investigations.

4. What does “to speak to” in the 2nd paragraph mean?

       A. To communicate with.                           B. To say to.                

C. To talk to.                                            D. To respond to.

5. The last sentence of the passage implies that ___________.

A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.

B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.

C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.

D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

 Don’t ______ a person only because he has failed in an examination.

       A. look up                        B. look down     

       C. look down on        D. look up to

The pilot asked all the passengers on board to remain ________ as the plane was making a landing.

     A seat                  B seating               C seated                D to be seating

．—I can’t imagine Phelps was caught smoking on campus!

—_______．

A．Nor am I              B．So do I               C．Me, too                 D．Me, neither

---- Jenny, you left your MP3 on the table when you went out.

   ---- Oh, my god! __________.

  A. So did I         B. So I did           C. I did so           D. I did it

It’s getting late,we’d better turn and ____   home.

A. made out  B. make for  C. head to   D. make up

Make sure a disc is ________________ into the drive and the door is closed.

  A. taken     B, slipped     C. thrown       D. instead

Read the following posters carefully and answer the questions below.

                    Basketball Match

                 Rockets VS Lakers

         DATE: July 19, 7 o’clock;  Billy Basketball Club

  For detailed information, see Paul Burton before Friday lunch time.

Layla’s Disco

                No-shop light music show

                15 Pembroke Road; 

Weekdays: 7 pm-11 pm;  Sunday closed

                Over 18s only

                   Fashion Show

             At the Daxing Square

             Date: May the 1st to the 8th 

             From 7:30 to 11:00 pm

             Booking agent: Peter Smith— 010-8266 1555

KARMA Health Food Restaurant

6 Castle Street

Hot and cold vegetable food(素食)

Lunch(11:00—14:00) Self-service;

Dinner(17:00—21:00) Table-service

For bookings, ring 0865-5677665

________ can give you more information about the basketball match.

   A. John Smith.     B. Tommy Brown.    C. Paul Burton.    D. Tonny Wang. 

Who can’t be allowed to go to the Layla’s Disco? 

   A. A 30-year-old worker.                B. A 50-year-old doctor.

C. A 22-year-old manager.               D. A 15-year-old student.

You must phone ________ if you want to get a ticket for the fashion show. 

   A. the booking agent                    B. the teacher

C. the manager                         D. a postman

Which of the following food can you have at KARMA?

   A. Chicken.        B. Tomato.          C. Fish.          D. Beef.