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_____, Carolina couldn’t get the door open.
A. Try as she might B. As she might try
C. She might as try D. Might she as try
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_____ team wins on Saturday will go through to the national championships.
A. No matter what B. No matter which
C. Whatever D. Whichever
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—Why do you suggest we buy a new machine?
—Because the old one has been damaged ______.
A. to repair B. beyond repair C. in repair D. under repair
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You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
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Ask someone what they have done to help the environment recently and they will almost certainly mention recycling.Recycling in the home is very important of course.However, being forced to recycle often means we already have more material than we need.We are dealing with the results of that over–consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place.
The total amount of packaging has increased by 12% between 1999 and 2005.It now makes up a third of a typical household’s waste in the UK.In many supermarkets nowadays food items are packaged twice with plastic and cardboard.
Too much packaging is doing serious damage to the environment.The UK, for example, is running out of it for burying this unnecessary waste.If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect.Recycling helps, but the process itself uses energy.The solution is not to produce such items in the first place.Food waste is a serious problem, too.Too many supermarkets encourage customers to buy more than they need.However, few of them are coming round to the idea that this cannot continue, encouraging customers to reuse their plastic bags, for example.
But this is not just about supermarkets.It is about all of us.We have learned to associate packaging with quality.We have learned to think that something unpackaged is of poor quality.This is especially true of food.But it is also applied to a wide range of consumer products, which often have far more packaging than necessary.
There are signs of hope.As more of us recycle, we are beginning to realize just how much unnecessary materials are collected.We need to face the wastefulness of our consumer culture, but we have a mountain to climb.
What does the underlined phrase “that over-consumption” refer to?
A.Using too much packaging.
B.Recycling too many wastes.
C.Making more products than necessary.
D.Having more material than is needed.
The author uses figures in Paragraph 2 to show ___________.
A.the tendency of cutting household waste
B.the increase of packaging recycling
C.the rapid growth of supermarkets
D.the fact of packaging overuse
According to the text, recycling ___________.
A.helps control the greenhouse effect
B.means burning packaging for energy
C.is the solution to gas shortage
D.leads to a waste of land
What can be inferred from Paragraph 4?
A.Unpackaged products are of bad quality.
B.Supermarkets care more about packaging.
C.It is improper to judge quality by packaging.
D.Other products are better packaged than food.
What can we learn from the last paragraph?
A.Fighting wastefulness is difficult.
B.Needless material is mostly recycled.
C.People like collecting recyclable wastes.
D.The author is proud of their consumer culture.
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They’re looking forward_____ the coming of New Year’s Day.
A. to visiting B. to visit C. to having visited D. visiting
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_____the Internet is of great help, I don’t think it ‘s a good idea to spend too much time on it.
A. If B. While C. Because D. As
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科目: 来源: 题型:阅读理解
通读下面短文,掌握其大意,然后在各题所给的A,B,C,D四个选项中,选出一个最佳答案。
As I had my first child, I promised myself never to be a pushy parent. I was going to be a very 36 and understanding mother.
Five years later my little boy was about to 37 for his yellow belt in karate(空手道). As a five-year-old child, he wasn’t taking it 38 , because it was Mom trying to help him. I found myself yelling and telling him he would never get the belt acting like that. I was trying to 39 him his back-flip(背摔). He continued to play and I continued to 40 . Finally I had made him feel like he couldn’t 41 anything, just as I promised myself I wouldn’t do.
Still mad and stubborn I couldn’t 42 . I had to teach him his flip. He was doing fine with it by the time we had to leave to go to karate. While taking the test, he did 43 . His instructor would ask him to do something, and it became 44 for him. He never asked him to do the back-flip. He had passed his yellow belt test.
We got in the car to 45 when he looked at me and said ”Mom, why did you make me do that back-flip so many times, 46 it wasn’t even on the test.” The words wouldn’t have 47 anything to anyone else, but it was a slap in my face. That night while 48 in bed, I told him I loved him.
He was 49 and didn’t say anything, just giggled. I said “I really do love you baby.” I was still feeling 50 , and also wondering if he had 51 me. Finally he replied in the 52 voice, “I know you do, but I love you more.”
He had forgiven me and I had decided that his feeling were more 53 than any test he would 54 take. I made a new 55 to be better mother and to accept that he was only a child.
A.patient B.good C.polite D.affectionate
A.look B.test C.play D.practise
A.easy B.happily C.seriously D.fairly
A.help B.tell C.make D.teach
A.yell B.speak C.smile D.teach
A.acplish B.feel C.try D.pass
A.give up B.give out C.give away D.give in
A.bad B.worse C.great D.better
A.quick B.natural C.mon D.normal
A.go shoppingB.go home C.rest ourselves D.enjoy ourselves
A.while B.once C.when D.if
A.expected B.meant C.demanded D.reached
A.reading B.studying C.lying D.talking
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