How I Turned to Be Optimistic

I began to grow up that winter night when my parents and I were returning from my aunt’s house, and my mother said that we might soon be leaving for America. We were on the bus then. I was crying, and some people on the bus were turning around to look at me. I remember that I could not bear the thought of never hearing again the radio program for school children to which I listened every morning.

I do not remember myself crying for this reason again. In fact, I think I cried very little when I was saying goodbye to my friends and relatives. When we were leaving I thought about all the places I was going to see—the strange and magical places I had known only from books and pictures. The country I was leaving never to come back was hardly in my head then.

The four years that followed taught me the importance of optimism, but the idea did not come to me at once. For the first two years in New York I was really lost—having to study in three schools as a result of family moves. I did not quite know what I was or what I should be. Mother remarried, and things became even more complex for me. Some time passed before my stepfather and I got used to each other. I was often sad, and saw no end to “the hard times.”

My responsibilities in the family increased a lot since I knew English better than everyone else at home. I wrote letters, filled out forms, translated at interviews with Immigration (移民) officers, took my grandparents to the doctor and translated there, and even discussed telephone bills with company representatives.

From my experiences I have learned one important rule: almost all common troubles eventually go away! Something good is certain to happen in the end when you do not give up, and just wait a little! I believe that my life will turn out all right, even though it will not be that easy.

1.How did the author know about America before she got there?

A. From her relatives.                                           B. From her mother.

   C. From books and pictures.                 D. From radio programs.

2.Upon leaving for America the author felt _______.

   A. confused                       B. excited           C. worried                          D. amazed

3. For the first two years in New York, the author _________.

   A. often lost her way                                             B. did not think about her future

   C. studied in three different schools                 D. got on well with her stepfather

4. What can we learn about the author from Paragraph 4?

   A. She worked as a translator.               B. She attended a lot of job interviews. 

   C. She paid telephone bills for her family.        D. She helped her family with her English.

5. The author believes that ________.

   A. her future will be free from troubles       B. it is difficult to learn to become patient 

   C. there are more good things than bad things  D. good things will happen if one keeps trying

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Newspapers

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.

Radio

Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Magazines

Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.

Internet

As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.

下图描绘的是现在一些学生已经成为“书呆子”的现状。请你根据对下面这幅图片的理解用英语写一篇短文，描述他们的生活、学习状况并向他们提出一些自我放松的建议。

注意：1. 仔细品味图片，适当发挥想象，不要做简单的描述。2. 词数150左右。

“Bookworms”

In the picture, we can see some “bookworms”. ________________________________

I wasn’t interested in the film at _____ first, but after ____ time I began to like it.

     A. the , the   B. the; a   C. / ; a   D./ ; the

Sorry to disturb you, ______ could I speak to you for a few minutes?

  A. whether                          B. but                                 C. if                                D. and

—Where did you find the professor who made the speech yesterday？

—It was in the hall ______ the students often have a meeting..

         A. where                            B. which                     C. that                       D. when

The bell ____ the end of the period rang and we had to stop our discussion

     A. indicating                   B. indicated                    C. to be indicated    D. being indicated

Mum is coming. What present _______ for your birthday?

     A. you expect she has got                                             B. you expect has she got

     C. do you expect she has got                                 D. do you expect has she got

I’d like to work with _______ is honest and easy to get on with.

     A. who                              B. whoever                         C. whomever              D. no matter who

We have finished the project finally . No one can imagine the difficulty we had _____the problem,

     A. to solve                      B. solved                          C. solving                 D. solve