China loves exhibitions.Exhibitions provide people with a chance to see what is available, and perhaps more importantly, what may be available.In order to make your visit more efficient, the rules listed below may be of some help to you.
Avoid attending the opening ceremony
Unless your company is sponsoring(主办)the exhibition, find out when the opening ceremony is and show up about 30 minutes after that.The opening ceremony is like a starting gun as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls.
Don't be distracted by pretty models
Hot cars and pretty girls may go well together, but don't be distracted by them.Remember what you really want to see at an exhibition.
Go early
Unlike the western competitors, Chinese exhibitors don't give away a lot of freebies during exhibitions.So, if you want the freebies, go to the show on the first day, right after the opening ceremony.
Don't go during lunch hour
Lunch is like a daily national holiday in China.Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouths than explaining the product or promoting the company.
Avoid any booth with a big screen TV, a video game, or a loudspeaker
These are cheap ways of attracting consumers to visit a booth, and it doesn't always guarantee that the vendor(卖主)has a good product to show.Its purpose is to attract people with an electronic dog-and-pony show.
Hand your name cards out to everyone
Take plenty of business cards in both Chinese and English with you when going to an exhibition.Hand them out to every exhibitor whose booth you visit.This method helps advertise the name of your company, so don't leave home without them!
Follow the guards
Guards are available to assist anyone in need of help and to keep order.So follow them and look for the best products to see at an exhibition.
Set a time limit
Prepare for what you want to see, how much time you want to spend and where you want to spend your time.
Remember these rules and you will have a fruitful experience at an exhibition.
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