阅读短文，根据所读内容在问后1至10的空格里填上最恰当的单词。注意：每空1个词。

　　Traditionally, customers may consider more about what they buy the product for．However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs．Customers often buy goods just because they are cute, lovely and unique．With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role．The image of product is emphasized, as well as the communication between products and consumers．“Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”．The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched．

　　This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings．“[A] need is not a need for a particular object as much as it is a ‘need’for difference”(Baudrillard)．The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics．By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people．Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated．In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment．

注意：每空格1个单词。

　　For centuries people dreamed of going into space．This dream began to seem possible when high-flying rockets were built in the early 1900s．

　　In 1903, a Russian teacher named Konstantin Tsiolkovsky figured out how to use rockets for space travel．His plan was the first one in rocket science to use correct scientific calculation．About 30 years later, a U．S．scientist named Robert Goddard built the first rockets that could reach high altitudes．During World War II, German scientists built large rockets that could travel very far and carry dangerous explosives．After the war, scientists from Germany went to the United States and the Soviet Union to help those countries build space rockets．

　　These two countries were soon racing to get to space first．Each of these countries wanted to prove that it was stronger and more advanced than the other one．Both countries also had powerful bombs．People in the United States were worried when the Soviets were first to launch a space satellite, which was called Sputnik．The Soviets were also first to send a person into space．Yury Gagarin orbited the earth in the Vostok I spaceship in 1961．

　　The US government set a goal for its space program to be the first country to put a person on the Moon．The U．S．space program built a series of Apollo spaceship．These vehicles were powered by huge Saturn 5 rockets．In 1969 Apollo II took three men to the moon successfully．Nell Armstrong became the first person to walk on the Moon．

　　The Soviets may have lost the race to fly people to the Moon, but they built the first space station in 1971．The United States also built a space station．The space stations allowed people to live and work in space．Then the Soviet Union and the United States cooperated(合作)to hook two spaceships together in space．This action ended the "space race"．Today a much larger space station, built by several countries together, orbits Earth．

　　Another new way to go to space is by space shuttle．A space shuttle, first made in the United States in 1981, looks like an airplane．Astronauts who fly spaceships have used shuttles to help put satellites into space．

请认真阅读下列短文，并根据所读内容在文章后表格中的空格中填入最适当的单词。每空格1个单词。

　　Telephone, television, radio, telegraph and the Internet all help people communicate with each other．As a result, ideas and news of events spread quickly all over the world．For example, within seconds, people can know the results of an election in another country．An international football match comes into the homes of everyone with a television set．News of a disaster such as an earthquake or a flood can bring help from distant countries within hours．Help is on the way．Because of modern technology like the satellites that travel around the world, information travels fast．

　　How has this speed of communication changed the world? To many people, the world has become smaller．Of course this does not mean that the world is actually physically smaller．It means that the world seems smaller．Two hundred years ago, communication between the continents took a long time．All news was carried on ships that took weeks or even months to cross the ocean．In the seventeenth and eighteenth centuries, it took six weeks for news from Europe to reach America．This time difference influenced people’s actions．For example, one battle, or fight, in the War of 1812 between England and the United States could have been avoided．A peace agreement had already been signed．Peace was made in England, but the news of peace took six weeks to reach America．During these six weeks, the large and serious Battle of New Orleans was fought．Many people lost their lives after a peace treaty had been signed．In the past, communication took much more time than it does now．

　　There was a good reason why the world seemed so much larger than it does today．

阅读下列材料，从所给的六个选项(A、B、C、D、E和F)中，选出符合各小题要求的最佳选项。选项中有一项是多余项。

Directions：The following people are going to take part in job interviews．Match the interviews(marked with A, B, C, D, E and F)with the people so that they can have a greater chance of being employed．There is one extra paragraph that you don’t need．

1．Tom is a university student graduating soon．He is smart, swift and quick-minded．He is fond of challenges．He can react to sudden changes very well．

2．Mary is a graduate who often can communicate and cooperate with others well and can make friends easily．

3．Tim is a hardworking person．He has done several jobs but still hasn’t found his favorite．Every time before he goes for an interview, he’ll make full preparations as to what interviewers may ask about him．

4．Helen has worked in an advertising company for 8 years before and now she is considering finding a job in a bigger advertising company．She is a talented woman and possesses outstanding skills．

5．Mike is a brave and honest person．He often says what’s in the mind．He has many true friends．

You’ll be asked a lot of questions concerning a wide variety of subjects．For example, you will be asked about the political affairs to see whether you keep an eye on the things happening at home and abroad．Of course, you should also know about the company itself very well－the basic information, the policy, the market, and the potential．

You may be interviewed with one or two other interviewees．The interviewer may ask you to solve problems which require you and your partner to work together．It’s as important to lead as to listen．So, team spirit matters．

The interviewer explores certain predetermined areas using questions which have been written in advance．You may be required to list your past experience, skills and personality．Your experience and skills are compared to specific job tasks to see whether you are fit for the job．

The interviewer intentionally attempts to upset you to see how you react under pressure．You may be asked questions that make you uncomfortable or you may be interrupted when you are speaking．At those times, your quick responses count．

In some job interviews, you will be asked about your social relationship．Sometimes, the interviewer will even ask you how much hard liquor(酒)you can drink．Just keep to the fact, or you’ll suffer later．

F

Situations are set up which simulate(copy)common problems you may meet with on the job．Your responses to these situations are measured against predetermined standards．The way of dealing with the problem really matters．The interviewers can determine whether you have the basic qualifications for the job．

阅读下文，简要回答下题。

　　SHISHMAREF, an Eskimo village on an island off northwestern Alaska, is falling into the ocean．Giant storm waves have so hit the place－once well buffered by sea ice－that villagers voted in 2002 to leave their ancestral home for the mainland．They are being called one of the first refugees(难民)of global warming．

　　“We tend to describe climate change in terms that are abstract－a one degree rise in temperature, an increase in greenhouse gases－but when waves wash away a village, that’s concrete and very emotional,” says Igor Krupnik, an expert at the National Museum of Natural History．“When they lose a piece of their land, they aren’t just losing a certain number of square miles．They are losing part of their history and their memory．They are losing childhood events and grandparents’ tales．”

　　Before temperatures began to rise in Shishmaref about 30 years ago, 20 to 30 miles of hard sea ice protected the village from powerful fall storms．But the natives say the ice doesn’t freeze as solidly or as soon as it used to and now stretched only six or seven miles, leaving the community of 600 people more exposed．Storms have swept houses into the ocean．

　　The villagers’ plan is to move to Tin Creek, a site on the Alaska mainland 12 miles away, and they have received ＄180 million from the government．Residents hope that in their new community they’ll be able to maintain their close ties, continue hunting animals, and keep fishing, much as their ancestors have done for centuries．“People are asking why the government should be spending so much money on so few people．” said a government official．“But people in Alaska are like everyone else．We want to help keep their culture alive．”

1．Find a word in the passage closest in meaning to the underlined word “buffered”．

2．According to the villagers’ saying, what do we know about the sea ice around Shishmaref in the past?(回答词数不超过8个)

3．What is the villagers’ main purpose to rebuild their community?(回答词数不超过6个)

信息匹配

阅读下列应用文及相关信息，并按照要求匹配信息。请将对应题号的相应选项字母涂黑。以下是儿童读物的信息：

以下是购书者或小读者的信息。请匹配购书者或小读者的信息与他们对应的读物。

1．Mrs．Green is a nurse in a hospital in London．She has a lovely daughter．She often says to her“Hey, Baby! Look at you, looking at me, looking at you looking at me”．She is going to send her daughter to Grade 1 this September and buy a book with 40 pages for her．

2．Joe is eleven years old．He enjoys reading picture books about animals．He often buys some new ones．Last Saturday he bought a new book．There is such a sentence on the first page：“In a heartwarming twist on the ‘I-can-do-anything-you-can-do-better' theme, Little Nutbrown Hare goes through a series of declarations regarding the breadth of his love for Big Nutbrown Hare”．

3．Tong Tong is five years and two months old now．His father bought him a story book for his birthday on July 2．Now he is reading“But as the boy grew older he began to want more from the tree, and the tree gave and gave and gave…”．

4．Mr．Smith lives in New York City．He has a two-year-old grandson, who likes to listen to some stories about animals and read picture books with a hide-and-seek adventure and lots　of　pop-up surprises on every page!

5．Susan is a four-year-old girl．Her mother bought her a new book today．In this book, there are many good bedtime activities--a reappearing little mouse is particularly pesky．By the end of the little rabbit's goodnight poem, the story has quieted to a whisper, and the drawings have darkened with nightfall．As you turn the last page, you can expect a sleepy smile and at least a yawn or two．

信息匹配

阅读下列应用文及相关信息，并按照要求匹配信息。

以下是儿童读物的信息：

以下是购书者或小读者的信息。请匹配购书者或小读者的信息与他们对应的读物。

1．Mrs．Green is a nurse in a hospital in London．She has a lovely daughter．She often says to her" Hey, Baby! Look at you, looking at me, looking at you looking at me"．She is going to send her daughter to Grade 1 this September and buy a book with 40 pages for her．

2．Joe is eleven years old．He enjoys reading picture books about animals．He often buys some new ones．Last Saturday he bought a new book．There is such a sentence on the first page：“In a heartwarming twist on the ‘I-can-do-anything-you-can-do-better’ theme, Little Nutbrown Hare goes through a series of declarations regarding the breadth of his love for Big Nutbrown Hare”．

3．Tong Tong is five years and two months old now．His father bought him a story book for his birthday on July 2．Now he is reading “But as the boy grew older he began to want more from the tree, and the tree gave and gave and gave．…”

4．Mr．Smith lives in New York City．He has a two-year-old grandson, who likes to listen to some stories about animals and read picture books with a hide-and-seek adventure and lots　of　pop-up surprises on every page!

5．Susan is a four-year-old girl．Her mother bought her a new book today．In this book, there are many good bedtime activities--a reappearing little mouse is particularly pesky．By the end of the little rabbit's goodnight poem, the story has quieted to a whisper, and the drawings have darkened with nightfall．As you turn the last page, you can expect a sleepy smile and at least a yawn or two．

下面是对几部电视剧的介绍。阅读下面的简介和相关信息，并按要求匹配信息。

首先，请阅读下面的信息。

　　Wed, sept．26,9PM on NBC

　　Jaime Sommers is an ordinary woman whose world turns upside down when she’s involved in a fatal car accident．Her scientist boyfriend uses his medical skills to save her life by giving her a bionic eye, ear, arm and legs．But in the process he transforms her life into one filled with danger, action and adventure．

　　Mon．Sept．24,10PM on NBC

　　Dan Vasser is a San Francisco newspaper reporter and family man who accidentally begins to travel through time．Along the way, he also must deal with the difficulties at work and home brought on by his sudden disappearances．However, his travels reunite him with his long-lost finance(未婚妻)which complicates his present-day life．

　　Sun．, Oct．7,8∶00PMon The CW

　　Teen Katie faces a culture clash when her dad and his new wife decide to move their blended family from Manhattan to South Africa．While Katie must learn to adapt to the new surroundings －a ropey lodge(破旧的山林小屋)in the middle of an animal preserve．The family must bond together in order to deal with the change．

　　Mon, Oct．15,9∶30PM on ABC

　　Samantha wakes from a coma after eight days－with no memory of who she is or her former life．Slowly, she begins to learn she had a terrible relationship with her parents, treated her boyfriend badly and had no close friend; in general, she wasn’t a very nice person．It’s not easy for her to tell the difference between goodness and evil．

　　Thu, Sept．27,10PM on ABC

　　Four high-ranking executives who are at the top of their fields become friends in a club．These competitive but despairing New York CEOs take refuge in their friendship, discussing business, confiding secret, confiding secrets, seeking advice and supporting one another through life’s twists and turns．They desire to find the best ways to mix business with pleasure．

　　Thu, Sep．22,9PM on CBS

　　An elite team of FBI profilers analyze the country’s most twisted criminal minds, anticipating their next move before they strike again．Each member of the “mind hunter” team brings their own area of expertise on the table as they pinpoint predators’ motivations and identify their emotional triggers in order to stop them．

请阅读以下电视观众的信息，然后匹配相应的电视剧。

　　Frances, who married a foreign man two years ago, faces culture shock in the new family．She is not familiar with the new culture, which causes a few problems．She wants to see how other people adapt to the new surroundings．

　　Charles is a 16-year-old boy who is dreaming to become a detective．He once happened to watch a TV program which shows how to analyze criminal minds．Since then, he’s been collecting information about that．

　　Janet is always curious about how science changes people’s life．Besides, she is very interested in those stories about people who get supernatural power after some accidents．

　　Mr．Smith is a manager in a company, but still feels depressed．He finds nothing other than unhappiness in his job．It’s necessary for him to find balance between wording and living．He is eager to watch something about this．

　　Steven is a little boy whose mother always tells him stories about people traveling through time．Fascinated about such stories, he is ready to grasp every opportunity to watch such teleplays．

阅读下面短文，简要回答问题。

　　There looked to be little relief ahead for farmers in Henan province this week, with experts predicting the severe drought that has starved their crops for more than 120 days will continue．

　　Liu Mancang, vice-governor of the province, had felt raindrops on his face as he walked to his office on Saturday．Hoping it signaled the end of the worst dry spell for 60 years, he rushed to call the local meteorological administration．

　　But the news he received was not good．And at a press conference later that day, Liu, also vice-commander of the drought-relief team covering China’s biggest farming region, admitted：“The drought will go on as there isn’t going to be enough rain in the near future．”

　　On February 7, Henan province had its first rainfall for 110 days – but it was just 6 mm．During February and March, a crucial time that can dictate the success of a June harvest, crops needed 30 mm, said Zhu Mengzhou, deputy director of the province’s agricultural bureau．

　　“If the drought continues, we may lose at least 25 percent of the production this year,” he added．

　　And with temperatures rising, the arrival of pests may deteriorate the situation．

　　“It was reported there would be rainfall around February 17 but we are not optimistic it can relieve the huge drought, ”Yu Hequn, vice-deputy director of Henan’s irrigation bureau, told China Daily on Saturday．

　　The province has spared no expense in attempting to save its 78.9 million mu(5.26 million hectares)in winter wheat, having spent 1.169 billion yuan(＄170 million)of its relief fund to put 1.82 million people on average every day and a total of 620,000 vehicles into action．

　　Wheat fields in central plain areas, especially those near water resources such as reservoirs, aqueducts, rivers and wells, have been irrigated effectively．But the 28 million mu in the western uplands has been difficult to reach．

　　“We endeavor to dig wells, divert water from rivers and organize people to transport water to relieve the drought,” said Yu．But of the 9 million-plus mu that cannot be helped, he explained：“The cost is too much．The irrigation facilities, most built in the 1960s, are out of order．Farmers have nothing to do but rely on rain．”

　　The drought also revealed cracks in the current farming system, he said．

　　“It is too expensive to adopt the advanced irrigation technology for individual households,” Yu told China Daily．

　　He said he hoped the country’s new land transfer policy will speed up the process of large-scale planting and mass production, which would enable more effective farming management and save a lot of costs．

1．what is the best title of this passage?(不超过9个单词)

___________________________________

2．Find in the passage a word closest in meaning to the underlined word “the worst dry spell”(3个单词)

___________________________________

3．What is Henan doing to try to relieve its farmers of drought?(不超过13个单词)

___________________________________

首先，请阅读下列应用文。Cathy、Jason、Kate、Wayne和Frank各自打算订一份杂志。第1至5题是他们的个人情况介绍。再阅读下面六种杂志的简介(A、B、C、D、E和F)。

1．A young mother raising her first child, Cathy tries to spend as much time as she can playing with her baby girl．She is eager to get more knowledge of child development and to better understand how young children look at the world．

2．Jason is a successful young businessman．He travels widely and enjoys adventures and challenges．Having been to many different countries, Jason is still looking for new places to visit．His biggest dream is to see every corner of the world before he retires．

3．Smart and pretty, Kate is very popular among her friends．She takes great care of how she looks and has a great interest in fashion and the lifestyle of famous people．Besides, she also enjoys reading articles written especially for young girls．

4．Wayne teaches science in a middle school．He not only wants his students to know more about the modern science, but also tries hard to develop a curiosity about nature among his students．He is gathering materials for his students to read．

5．Frank is the father of a 10-year-old boy．He believes that in this fast-developing world parents should prepare their children for lifelong learning at an early age．Therefore, in his opinion, the most important skill for children to learn is to discover things on their own．He is looking for a magazine for his son．