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    62．We can conclude from this passage that . A．Ray Kroc was a good businessman B．forty years ago there were a lot of fast-food restaurants C．Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc D．The location the McDonalds chose was the only source of the great popularity of their drive-in C Paris in the springtime was , is and always will be , something rather special . Why not experience it for yourself with this excellent break for four days ? This attractive city has something to offer to everyone and with prices at just £129. Your break begins with comfortable bus transfer from local pick-up points and travel to Paris is via cross-channel ferry , arriving at your hotel in the evening . The Ibis is an excellent quality hotel with private equipments in all rooms : satellite TV, radio , telephone and alarm clock . It has a bar and restaurant and is situated about two miles south of Notre Dame enabling you to explore Paris with ease . The following day , after continental breakfast , the bus takes you on a comprehensive sightseeing tour of the city , during which you will see the Eiffel Tower , Champs Elysees , L’Arc de Triomphe , the Louvre ,in fact almost every famous landmark you have ever heard of . You then leave Paris and take a short drive to the magnificent Palace of Versailles , the home of Louis XIV. The tour ends mid-afternoon back in Paris where you will have the remainder of the day at your leisure . In the evening there is a “ Paris by Night tour showing you the beautiful buildings with bright lights . Day three takes you to Montmarter , Perhaps the most attractive quarter of Paris and home of the Sacre Coeur and the Moulin Rouge . In the afternoon you are free to explore this beautiful city as you wish , perhaps a pleasure voyage on the River Seine , wander around the beautiful gardens or look among the antique shops . In the evening you will have the opportunity to visit the best nightclub in the city , the splendid Paradis Latain . On the final day it’s back to the UK via channel ferry . Included in the price of £129 per person : ●Return comfortable bus travel to Paris ●Return ferry crossings ●3 nights housing in a twin bedded room in a Central Paris hotel with private facilities ●Continental breakfast during your stay ●Guided sightseeing tour of “Paris by Day and Paris by Night ●Visit to the Chateau of Versailles (admission not included ) ●Tour around Montmartre ●Services of experienced bi-lingual tour guide at all times 【查看更多】

     

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    　　In 1939 two brothers ，Mac and Dick DmcDonald ，started a drive –in restaurant in Sna Bemadino ，California．They carefully chose a busy corner for their location．They had run their own businesses for years ，first a theater ，then a barbecue restaurant ，then a barbecue restaurant ，then another drive－in．But in their new operation ，they offered a new ，shortened menu： French fries ，hamburgers ，and sodas．To this minimal selection they added one new concept ： quick service ，o waiters or waitresses ，and no tips．

    　　Their hamburgers sold for fifteen cents．Cheese was another four cents．Their French fries and hamburgers had a remarkable uniformity (相同性) ，for the brothers had developed a strict routine for the preparation of their food ，and they insisted on their cook’s sticking to the routine．Their new drive－in became incredibly (非常地) popular ，particularly for lunch．People rove up by the hundreds during the busy noontime．The self－service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ； they were content with this small success until they met Ray Kroc．

    　　Kroc was a salesman who met the McDonald brothers in 1954，when he was selling milk shake mixing machines．He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特许权) other copies of their restaurants．The agreement signed included the right to copy the men ，the equipment ，and even their red and white buildings with the golden arches．

    　　Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers ，McDonalds had over $ 1 billion in total sales a year．today McDonalds is a world famous name．Its first twenty－two years is one of the most incredible success stories I modern American business history．

    (1)

    Mac and Dick McDonald had experience in managing all of the following business except________

    [　　]

    A．

    a theater

    B．

    a drive –in

    C．

    an ice－cream shop

    D．

    a barbecue restaurant

    (2)

    What is this passage mainly about ?

    [　　]

    A．

    Ray Kroc’s business abilities．

    B．

    The development of fast－food service．

    C．

    The business careers of Mac and Dick McDonald．

    D．

    How McDonalds became a billion－dollar business．

    (3)

    How did the McDonald brothers keep the uniformity o f the hamburgers ?

    [　　]

    A．

    They asked help from Ray Kroc．

    B．

    They allowed other copies of their restaurant．

    C．

    They had strict rules for the preparation of the food．

    D．

    They added a new concept to the selection of the food．

    (4)

    We can conclude from this passage that________

    [　　]

    A．

    Ray Kroc was a good businessman

    B．

    forty years ago there were a lot of fast－food restaurants

    C．

    Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc

    D．

    The location the McDonalds chose was the only source of the great popularity of their

    drive－in

    查看答案和解析>>

    B

    In 1939 two brothers , Mac and Dick DmcDonald , started a drive –in restaurant in Sna Bemadino , California . They carefully chose a busy corner for their location . They had run their own businesses for years , first a theater , then a barbecue restaurant , then a barbecue restaurant , then another drive-in . But in their new operation , they offered a new , shortened menu: French fries , hamburgers , and sodas . To this minimal selection they added one new concept : quick service , o waiters or waitresses , and no tips .

    Their hamburgers sold for fifteen cents . Cheese was another four cents . Their French fries and hamburgers had a remarkable uniformity (相同性) , for the brothers had developed a strict routine for the preparation of their food , and they insisted on their cook’s sticking to the routine . Their new drive-in became incredibly (非常地) popular , particularly for lunch . People rove up by the hundreds during the busy noontime . The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ; they were content with this small success until they met Ray Kroc .

    Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines . He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特许权) other copies of their restaurants . The agreement signed included the right to copy the men , the equipment , and even their red and white buildings with the golden arches .

    Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers , McDonalds had over $ 1 billion in total sales a year . today McDonalds is a world famous name . Its first twenty-two years is one of the most incredible success stories I modern  American business history .

    59．Mac and Dick McDonald had experience in managing all of the following business except         .

          A．a theater B．a drive –in      C．an ice-cream shop　　D．a barbecue restaurant

    60．What is this passage mainly about ?

           A．Ray Kroc’s business abilities .

           B．The development of fast-food service .

           C．The business careers of Mac and Dick McDonald .

           D．How McDonalds became a billion-dollar business .

    61．How did the McDonald brothers keep the uniformity o f the hamburgers ?

           A．They asked help from Ray Kroc .

           B．They allowed other copies of their restaurant .

           C．They had strict rules for the preparation of the food .

           D．They added a new concept to the selection of the food .

    62．We can conclude from this passage that         .

           A．Ray Kroc was a good businessman

           B．forty years ago there were a lot of fast-food restaurants

           C．Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc

           D．The location the McDonalds chose was the only source of the great popularity of their

    drive-in

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