题目列表(包括答案和解析)
In many parts of the world, cars play an important role in daily life and many societies would not exist without them. So the idea that in 20 years’ time, no one will own cars may be hard to believe. But this is the prediction made by a team of transport researchers who are taken seriously, not only by government but also by car manufacturers.
The Human Science and Advanced Technology Institute at Loughborough in the UK is part of an international research program. The team there believes that by 2020 all cars will be computerized, which will mean much saving, no accidents and better use of roads. The super-intelligent car of the 21st century will drive itself, and it will not be owned by one individual. Instead, we will have a choice of cars and change them as frequently as we change our clothing.
According to Dr. David Davis , who leads the research team, these predictions are based on the rising cost of the car culture, which has blocked up our cities, polluted our air , and caused more deaths than both world wars put together.
Davis says, cars will be fitted with some intelligent devices to regulate the distance between one car and another. The car will automatically speed up, or slow down, to match the speed of the car in front. Computers are much safer drivers than people, so cars in a road train will be able to drive much closer together than cars driven by people.
By 2010, Dr. David Davis believes, car technology will give motorists a clear view of the road, whatever the weather conditions, by projecting an image of the road ahead on to the car’s windscreen. And by 2020, cars will travel in convoy, linked to each other electronically. Cars will be connected by an electronic tow bar to the car in front to form “road–trains”. “The front vehicle in such a train burns the normal amount.” says Davis. “But all the others in the train would burn about ten percent of the normal amount, and so produce about ten percent of the pollution.”
【小题1】We know from the passage that governments and car manufacturers _______
| A．do not believe the prediction that no one will own cars by 2020 |
| B．are devoted to the technological revolution in car industry |
| C．consider the predictions seriously |
| D．have put the super-intelligent car into mass production |
| A．in line | B．sidelong | C．side by side | D．shoulder to shoulder |
Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的) of persuading someone to do something. This is especially true when writing descriptive(描述性的) copy. Why? Because customers’（顾客） senses don’t work on paper. They only work in person. That’s why copywriters have to create a sensory experience for their customers through their words.
When copywriters create descriptions, they often leave a lot to be desired. There is no interaction(互动) or experience. Descriptions should be descriptive. Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product. Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.
Do you make cinnamon rolls(肉桂卷)？You wouldn’t want to describe them simply as “delicious” or “smell great”. Instead, you’d want to bring your customers to the experience of enjoying them. Some
thing like this will work better: Completely NOT your grandma’s cinnamon rolls! Freshly bake them right in your own oven. As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you’ll immediately know they are worth the wait.
When writing descriptive copy, choose the senses that are most proper and focus on them. If describing food, certainly you’ll think about not only what you’re tasting, but also what you smell and see. If you’re writing travel copy, you’ll focus on sights, s
ounds as well as feelings. Your goal i
s to have your readers close their eyes and imagine they are in the same experience as you are.
【小题1】The purpose of copywriting is to .
| A．create a pleasant experience |
| B．develop customers’ five senses |
| C．persuade people to do things |
| D．give people rich imagination |
| A．by cause and effect(因果) | B．by order in space |
| C．by order in time | D．by examples |
| A．People’s five senses |
| B．Copywriting and advertisements |
| C．Descriptive copywriting |
| D．Copywriting and the five senses |
Have you ever wondered why you sometimes take an almost immediate liking to a person you have just met? We often get the first impression of a people based on the color of a person’s skin or the manner in which he or she dressed. Meaning is conveyed not only by words or verbal languages but also by nonverbal communication systems, such as body behaviors.
Nonverbal communication is important because we use the actions of others to learn about their affective emotional states .Our emotions are reflected in our posture, face, and eyes—be it fear, joy, anger, or sadness—so we can express them without ever saying a word .For this reason, most of us rely heavily on what we learn through our eyes.
Nonverbal communication is significant in human interaction because it is usually responsible for the first impressions. More importantly, those first messages usually influence the perception(感知) of everything else that follows. Even how we select friends and sexual partners is grounded in first impressions with nonverbal communication.
Nonverbal communication is important because it is culture-related. It is based on different beliefs, religions, values and customs in different cultures. When, where, how, and to whom people display his or her specific nonverbal behaviors is greatly affected by culture and context. Culture determines what the appropriate nonverbal behavior is. For example, feelings of friendship exist everywhere but their expression varies. It may be appropriate in some countries for man to embrace each other and for women to hold hands; in other countries these displays of affection may be shocking. Each culture has its own specific interpretation on nonverbal communication. What is acceptable in one culture may be completely unacceptable in another. One culture may determine that snapping fingers to call a waiter is acceptable; another may consider this gesture rude.
【小题1】 What is the best title of the passage ?
| A．Nonverbal communication and first impression | B．Nonverbal communication is culture-related |
| C．Nonverbal and verbal communication | D．The importance of nonverbal communication |
| A．we can see a person’s feeling on his face |
| B．a person’s emotions can be reflected through eyes |
| C．a person’s feeling can be reflected through his body languages |
| D．we can see a person’s feeling through his posture |
| A．Meaning can be conveyed both by words and body language. |
| B．We can use nonverbal communication to learn about a person’s emotional states. |
| C．We often get the first impression by what a person says. |
| D．The first impression can affect what we will do in the following. |
| A．we can use different ways to express friendship. |
| B．each culture has its own specific interpretation on nonverbal communication. |
| C．snapping fingers to call a waiter is acceptable. |
| D．learning a country’s culture is very important. |
For better eyesight, doctors advise limiting the hours of screen time and encourage having enough eye resting time.
However, another study shows that sitting in front of computer or TV screens for long hours is not the only reason for myopia（近视）. An Australian research team studied young children in Sydney and Singapore to find the reasons for myopia.
The research team found that the prevalence（流行）of myopia among children in Sydney was lower than children in Singapore, even though they spent more time in front of computer and TV screens. The major finding is that children in Sydney spend longer hours on outdoor activities than those in Singapore.
Indoor and outdoor sports activities both make the eyes focus on more distant objects, which prevents the eyes from changing shape. But outdoor activities may better help avoid myopia than indoor sports activities.
Jane Gwiazda, who does research in sight problems, says: “Natural light is good for eye growth. And extra vitamin D from the sun might contribute to eye growth.”
Many doctors suggest that every child get its first eye test done when he/she is about two and half years old, and even if his/her sight seems perfect.
It is necessary for myopic children to wear glasses to prevent headaches, trouble reading or injuries. It is also important that schools invite doctors to test their students’ eyes.
If that is not possible, school teachers should at least encourage parents and children to have regular eye examinations and wear glasses. And parents should remember not only to limit the total screen time for their children, but also to encourage them to spend time outdoors.
【小题1】What’s the aim of the study by the Australian research team ?
| A．To find the reasons for myopia. |
| B．To find the ways to treat myopia. |
| C．To prove the bad effects of myopia. |
| D．To prove the prevalence of myopia. |
| A．Because Sydney children watch less TV. |
| B．Because Sydney children have more eye resting time. |
| C．Because Sydney children use computers less. |
| D．Because Sydney children do more outdoor sports. |
| A．Sydney children don’t study hard. |
| B．Singapore children do few exercises. |
| C．Outdoor activities do more good to eyes. |
| D．Room light does harm to children’s eyes. |
| A．Children should have eye tests as soon as they reach school age. |
| B．Doing outdoor activities with no glasses is good for myopia children. |
| C．Focusing on distant objects can help the eyes keep their original shape. |
| D．Children should limit their time in the sun in order to protect their eyes. |
Hilton Shanghai, the city's first international hotel, has been recognized as a top business hotel in Shanghai for its convenient location and outstanding facilities for more than 20 years.
However, the hotel's newly appointed general manager Gerd Knaust says it is the people that make the hotel successful.
More than 380 employees have been working with the hotel for more than 15 years. Some of them have personal relationships with customers.
''It's a people-relation business,'' Knaust says. ''They really tell me about the stories in the last 15 years. It's something very nice to listen to. It's also a lasting memory for the guests.''
In fact, over the years, some of the guests have stayed in the hotel 200 or even 300 times.
Knaust, who has been working in the hospitality industry for more than 30 years, started his career as a chef in Germany. During his early 30s, Knaust already moved to the top in the culinary (烹调的) field as director of kitchen of Hyatt Regency Cologne in Germany.
After holding several general manager positions in Mandarin Oriental hotels, Knaust joined Hilton International as the general manager to open the Conrad and Doubletree by Hilton at Haitang Bay, Sanya in 2010.
When he was appointed as the general manager of Hilton Shanghai in November, he not only was heavily involved in recruitment, sales and marketing strategies but also he worked closely with the food and beverage team to develop the hotel's restaurant concepts and menus.
''I believe that we should offer quality and healthy food.'' he says.
Knaust believes that a hotel must value the customers' comments on Ctrip, Trip Advisor and other platforms, etc.
''It keeps us more on guard to be 100 percent professional,'' he says.
【小题1】Why do business travelers choose Hilton Shanghai?
| A．Because of its location, facilities and good service. |
| B．Because it is in Shanghai. |
| C．Because its general manager is excellent. |
| D．Because some customers are the staff’s relatives. |
| A．Hilton Shanghai is the first international hotel in China |
| B．Gerd Knaust thinks that the staff is the most important in making the hotel successful |
| C．Gerd Knaust has worked in Hilton Shanghai for more than 20 years |
| D．most of the employees in Hilton Shanghai have personal relationships with customers |
| A．start his career as chef |
| B．be involved in recruitment |
| C．open the Conrad and Doubletree |
| D．develop the hotel’s restaurant concepts and menus |
| A．a person who can give you some advice about trip |
| B．a place where you can have a good trip |
| C．an organization which can give you some advice |
| D．a website where travelers can leave their advice |
| A．First international hotel in Shanghai. | B．How to manage a hotel well. |
| C．Knaust's management idea. | D．Knaust's life story. |
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